Bundling: The Marketing Hack That You Aren't Using | Ep. #708

Marketing School - Digital Marketing and Online Marketing Tips · Jul 9, 2018 · 9m

In episode #708, Eric and Neil discuss a marketing hack you aren’t using. Tune in to hear why bundling can drive up your revenue.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Bundling: The Marketing Hack That You Aren't Using

[00:36] Alex Becker teaches a course and has marketing automation software.

[00:59] He uses the webinar to sell his software and other courses.

[01:18] Eric used to partner with software and education companies and they would bundle software and offer giveaways.

[01:40] This makes people feel like they are getting a lot of value.

[02:15] HighRise and Basecamp offered…