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The Human Side of Digital Marketing with Ed Reese

For more than two decades, Ed Reese has helped businesses turn digital marketing data into meaningful business decisions. As Principal of Sixth Man Marketing, Executive in Residence and Adjunct Professor at Gonzaga University, Ed has built a career at the intersection of analytics, strategy, and education.

In this episode, Ed shares lessons from 20+ years in digital marketing, including how analytics can tell the story behind customer behavior, why great marketing starts with understanding people—not just data—and how businesses can improve websites, search performance, and user experience…

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