Ep 123 – How to Market Test

The Seed: Growing Your Business · Feb 4, 2026 · 13m

How to Market Test a New Idea the Right Way (And Who Should Be at the Table) If you’re thinking about adding something new—a product, a service, a program, a nonprofit initiative, or even expanding what you already have—this is the pause you need before you spend money, announce anything publicly, or build yourself into a corner. Because here’s the truth most people learn the hard way: You can’t build in isolation.But you also can’t invite everyone to the table. That’s where people get tripped up. They either build alone and hope it works, or they ask everyone they know and end up…