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The Science of Memorable Brands | Author Interview with Uli Appelbaum
What's the first thing that pops into your head when you think of Rolex? Or Volvo? Or McDonald's? Those instant thoughts are brand associations - and today I speak to Uli Appelbaum - the man who's written the only science-based book about them. We discuss how most marketing books aren't based on actual science, how a friendly bakery counter person can boost daily sales by 50%, the 95-5 rule + how small businesses can use multi-sensory experiences. Look for more Author Interviews where we invite experts to discuss their latest books and share valuable insights to help you in your business…
The skinny
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