Stop Worrying About Sounding Like AI and Start Sounding Like You with Alaura Weaver
What if the most valuable thing AI can do for your content marketing program has nothing to do with writing?
In this episode, Tom Basgil converses with Alaura Weaver, Director of Enterprise Content at WRITER, about why the biggest misconception in AI-powered marketing is treating it as a creative source rather than a creative engine. Alaura brings a writer's eye and a strategist's instinct to a nuanced, grounded take on what AI is actually good for and what it will never replace.
They explore how Alaura uses AI agents to automate research, synthesize trends, and build repeatable content…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.