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Inside the Playbook: Mike Caren on Why Most Artists Fail Before They Ever Become Great
Mike Caren breaks down what actually creates longevity in the music business.
This clip is about building a career the right way: bringing value instead of extracting it, thinking long term, preparing before chasing opportunity, and developing the habits that lead to real greatness. Mike also touches on confidence, artist development, smart collaboration, and the importance of understanding music publishing and songwriting royalties.
Simply put, a conversation like this doesn't come cheap.
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The skinny
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