Latest / Glovisor Podcast / What Will Your Family Remember About You? Leave More Than Money - Before I'm Gone [Ep 93]
Transcript
- 0:00Speaker 1: Think about the people that you love and think about
- 0:03Speaker 1: those that you've lost and what you wished you could
- 0:05Speaker 1: hear them say or the questions that you would ask
- 0:08Speaker 1: and then do something about it today.
- 0:13Speaker 2: Welcome to the Glowvisor podcast where we explore business growth, communication,
- 0:16Speaker 2: and personal development through real conversations with people who make
- 0:20Speaker 2: an impact. Our guest is the co-founder of Before I'm Gone,
- 0:23Speaker 2: a platform built around making the most of the time
- 0:25Speaker 2: we have and taking action on what matters most before
- 0:30Speaker 2: the opportunity passes. Glowvisor welcomes Corey McCaskey.
- 0:35Speaker 3: Hello, how are you, Joe? Oh, great, thanks.
- 0:37Speaker 2: Pleasure to have you and excited to hear more.
- 0:40Speaker 3: Well, thank you. I'm glad to be here.
- 0:42Speaker 2: All right, so Corey, let's start it off. What is
- 0:44Speaker 2: it that you do and who do you help?
- 0:46Speaker 3: Yeah, so a long story.
- 0:48Speaker 1: I've spent over 20 years, almost pushing 30 years now
- 0:51Speaker 1: in sales leadership, coaching, and developing people. but my life
- 0:56Speaker 1: didn't exactly follow a traditional path, right? I became a
- 0:59Speaker 1: father at a very young age, 14, had to overcome
- 1:02Speaker 1: some pretty difficult circumstances growing up, survived a catastrophic motorcycle
- 1:07Speaker 1: accident that left me in a coma for several weeks,
- 1:10Speaker 1: spent over a year recovering and learning to walk again.
- 1:14Speaker 1: And those experiences shaped how I look at life, leadership,
- 1:17Speaker 1: and purpose. And so I shifted my focus to a
- 1:21Speaker 1: company we just built called BeforeImGone.com.
- 1:23Speaker 3: And Who we help is absolutely.
- 1:26Speaker 1: Everyone and anyone that has a story or a legacy
- 1:29Speaker 1: that they would like to leave behind, knowing that tomorrow
- 1:32Speaker 1: isn't promised, but now our love and our legacy can.
- 1:35Speaker 3: Lots of questions here. All right.
- 1:38Speaker 2: So let's go back to it. So I see all
- 1:41Speaker 2: these huge moments in your life, right? But which one
- 1:44Speaker 2: was the defining moment that made you realize I have
- 1:48Speaker 2: to do something and I want to get it out
- 1:50Speaker 2: to the world?
- 1:52Speaker 1: Definitely the motorcycle accident, right? Most people realize that tomorrow
- 1:57Speaker 1: isn't promised, but I don't think you really think about
- 1:59Speaker 1: it until you're in a circumstance like that. Tomorrow is
- 2:03Speaker 1: a privilege, not a promise, right? I learned that surviving
- 2:07Speaker 1: wasn't the victory. The victory comes after surviving. What do
- 2:11Speaker 1: you do with that opportunity? And so that's something I
- 2:13Speaker 1: try to carry with me every day.
- 2:15Speaker 2: You had that defining moment. that made you realize this,
- 2:19Speaker 2: but you're a co-founder in this venture. How do you
- 2:23Speaker 2: get someone else to see your vision?
- 2:27Speaker 1: My partner is a longtime friend I've known since early
- 2:31Speaker 1: grade school.
- 2:32Speaker 3: I was coaching him on a different project.
- 2:34Speaker 1: He had a patent on something that we were getting
- 2:36Speaker 1: ready to take to manufacturing. We had spent almost about
- 2:40Speaker 1: a year putting everything together. And we came to a
- 2:44Speaker 1: point where he said something that just set a fire
- 2:48Speaker 1: inside both of us, which was, I wish I could
- 2:50Speaker 1: talk to my dad or tell my dad about this.
- 2:54Speaker 1: And I said, I would give every dollar that I've
- 2:56Speaker 1: ever earned to be able to speak to my father again.
- 3:00Speaker 1: And it sparked this idea because with estate planning, you
- 3:04Speaker 1: can plan for what happens with your home. With financial planning,
- 3:07Speaker 1: you can plan for what happens with the money.
- 3:10Speaker 3: But what about your stories, your memories?
- 3:12Speaker 1: How do you tell your kids how to be smart
- 3:14Speaker 1: and what you want them to do with the money?
- 3:17Speaker 3: Estate planning can leave someone a house.
- 3:19Speaker 1: But who tells the story about why that house was
- 3:21Speaker 1: important to you or what special memories you made inside
- 3:24Speaker 1: that house? And so that's what the platform allows people
- 3:27Speaker 1: to do.
- 3:28Speaker 2: So tell me more about the platform. How does it
- 3:30Speaker 2: record those moments and those key places in my life
- 3:34Speaker 2: so I can share with the next generation?
- 3:36Speaker 1: If you've ever gone through losing someone and having to
- 3:39Speaker 1: go through the cold, empty, lonely home, digging through paperwork,
- 3:43Speaker 1: trying to find out where accounts are, what needs to
- 3:46Speaker 1: be closed, who to call, insurance policies, it.
- 3:49Speaker 3: Can be exhausting.
- 3:51Speaker 1: On top of dealing with all that, you're trying to grieve, right?
- 3:56Speaker 1: And so we wanted to create something that could deliver
- 3:59Speaker 1: the messages as far in the future as you wanted,
- 4:03Speaker 1: guaranteed and secured.
- 4:04Speaker 3: So half of.
- 4:06Speaker 1: What we built over the last two years was the
- 4:08Speaker 1: security surrounding it. It's triple encrypted, same level of security
- 4:13Speaker 1: as a financial institution or a government institution. We're hosted
- 4:17Speaker 1: by AWS, which is Amazon. So someone would have to
- 4:20Speaker 1: break through Amazon security before they ever even get to
- 4:23Speaker 1: our first three gates of security. But how it's done
- 4:27Speaker 1: is you're able to record videos and messages inside of
- 4:31Speaker 1: our platform.
- 4:32Speaker 3: And you could say, hey, I want this delivered.
- 4:34Speaker 1: To my great grandson who isn't even born yet in
- 4:37Speaker 1: the year 2097. And it sets inside the platform, which
- 4:41Speaker 1: is locked until you're passing, which there's a designated executor
- 4:48Speaker 1: that would trigger the unlock of that vault. The moment
- 4:51Speaker 1: the chosen moments vault is unlocked, Now you start getting
- 4:55Speaker 1: your final preparations checklist. You know everything that that person wanted.
- 4:59Speaker 1: You know every account to call, what accounts need closed.
- 5:02Speaker 1: Because a lot of people don't realize that the heir,
- 5:05Speaker 1: the person who's going to receive whatever is left, every
- 5:10Speaker 1: day that that cable bill, that cell phone bill is
- 5:13Speaker 1: taking away from what you're going to get.
- 5:15Speaker 3: At the end.
- 5:16Speaker 1: So it's very important to get those accounts canceled and
- 5:19Speaker 1: closed out immediately.
- 5:21Speaker 3: So you start receiving all the information.
- 5:23Speaker 1: And then you can set those video messages for birthdays, weddings, anniversaries.
- 5:29Speaker 1: So you could send your spouse a message 20 years
- 5:32Speaker 1: after you're gone. Or if you want to set one
- 5:34Speaker 1: to be delivered every year on her birthday or your children.
- 5:38Speaker 1: And it's all locked inside of a secure digital platform.
- 5:41Speaker 2: If you can tell me, how does that work that
- 5:44Speaker 2: I can send a message to my great grandson who hasn't.
- 5:47Speaker 3: Been born yet?
- 5:49Speaker 2: How do we know who that is? who he is
- 5:52Speaker 2: and when he will be born and when can that
- 5:54Speaker 2: message unlock? How can that be activated?
- 5:56Speaker 3: Yeah, absolutely.
- 5:57Speaker 1: It's a lot easier to envision sending it to a
- 6:00Speaker 1: pre-existing family member, somebody that's in your inner circle, right?
- 6:04Speaker 1: But we had two years with one of the top
- 6:06Speaker 1: development teams in the country. Their name is Sketch Development
- 6:09Speaker 1: out of St.
- 6:10Speaker 3: Louis, Missouri.
- 6:11Speaker 1: And we had two years to put our brains together
- 6:14Speaker 1: and try to think of everything that could possibly encountered
- 6:17Speaker 1: and how we could.
- 6:18Speaker 3: Solve that issue, right?
- 6:20Speaker 1: And so with your executor is going to lay the
- 6:22Speaker 1: ability for them to release certain messages. If your daughter
- 6:28Speaker 1: or grandchild was going to get married and you wanted
- 6:30Speaker 1: to leave a video message that could be played for
- 6:33Speaker 1: them at that special time, your executor would have control
- 6:37Speaker 1: over releasing that video. The videos that you want to
- 6:40Speaker 1: send out for a birthday, a wedding or a birthday
- 6:42Speaker 1: or an anniversary or one of those type of occasions,
- 6:45Speaker 1: I can record today and say, hey, I want this
- 6:48Speaker 1: delivered My wife sent me one this year for my
- 6:50Speaker 1: birthday last month.
- 6:52Speaker 3: So you don't even have to be gone. But imagine
- 6:54Speaker 3: the impact of receiving.
- 6:56Speaker 1: A birthday message or an anniversary message years after that
- 7:00Speaker 1: person's gone. So I could, for example, say, hey, October 9th,
- 7:04Speaker 1: I want to send Joe a message in 2030. And
- 7:07Speaker 1: I want to tell him this. And we have our
- 7:10Speaker 1: own proprietary AI that is built into the system. So
- 7:14Speaker 1: if you have trouble wording things, It will learn you,
- 7:17Speaker 1: your profile, so it will speak like you.
- 7:20Speaker 3: It will help you word things.
- 7:21Speaker 1: And then there's built-in teleprompters so that you can read
- 7:24Speaker 1: off of the teleprompter and make your video look like
- 7:27Speaker 1: you are an expert.
- 7:28Speaker 2: So I guess we have a podcast scheduled for 2030.
- 7:31Speaker 2: Is that what it is?
- 7:34Speaker 3: That could be something that can be arranged.
- 7:37Speaker 2: Now, can you share with us possibly a client success
- 7:40Speaker 2: story of someone who's utilized your platform?
- 7:43Speaker 3: Yeah, absolutely.
- 7:44Speaker 1: So this platform, and first of all, I'm going to
- 7:47Speaker 1: tell you some personal stories and the inspiration kind of
- 7:51Speaker 1: behind why it was built. You heard about my personal
- 7:54Speaker 1: story that I went through, but that was years ago.
- 7:56Speaker 1: My mom was diagnosed about a year and a half
- 8:00Speaker 1: ago with a rare blood cancer. My cousin, Sean, was
- 8:04Speaker 1: diagnosed about 10 years ago with stage four soft part
- 8:08Speaker 1: alveolar sarcoma.
- 8:10Speaker 3: It's a very, very rare cancer.
- 8:13Speaker 1: He was never expected to be here 10 years later
- 8:16Speaker 1: as a single father at that. So my hat's off
- 8:18Speaker 1: to him. But he was a huge inspiration behind this.
- 8:21Speaker 1: The thought that him or my mom or myself, who
- 8:25Speaker 1: just went through four months ago, went to the dentist
- 8:29Speaker 1: for a normal checkup, right? As we get older, these
- 8:32Speaker 1: things start happening to us. And so I went to
- 8:34Speaker 1: the dentist for a normal checkup. They did a scan.
- 8:37Speaker 1: And all they told me was, we have to send
- 8:38Speaker 1: you to your doctor. And I'm like, you can't tell
- 8:41Speaker 1: me what's going on. And they're like, no, you have
- 8:43Speaker 1: to go see your doctor. And I had a nickel-sized
- 8:47Speaker 1: tumor right behind my eye socket, inside my head that had.
- 8:50Speaker 3: To be removed immediately. I went through double surgeries. I
- 8:52Speaker 3: was down for four months. This is three weeks up
- 8:56Speaker 3: and back, moving around again. That's how new this is.
- 8:59Speaker 1: And so again, when I talk about the thought of
- 9:02Speaker 1: not being able to leave behind the things that truly matter,
- 9:06Speaker 1: after going through the motorcycle accident, it really made me
- 9:08Speaker 1: question what matters that you leave behind. Again, I can
- 9:12Speaker 1: leave things, but I can't leave myself. What about the grandchild?
- 9:16Speaker 1: What about the nuclear family in general that is growing
- 9:20Speaker 1: further and further apart every year? When I was a child,
- 9:24Speaker 1: we had family reunions every year. Family would come from
- 9:27Speaker 1: all over the country together.
- 9:29Speaker 3: We were together for holidays.
- 9:31Speaker 1: Nowadays, my family lives all across the states, and we're
- 9:35Speaker 1: lucky if we get a text message out to everybody
- 9:37Speaker 1: on a holiday that says, hey, Merry Christmas, right? So
- 9:40Speaker 1: things have changed. And so this was a way to
- 9:43Speaker 1: keep everyone tied together and deliver the messages that matter
- 9:46Speaker 1: most when they're needed most. For example, another feature inside
- 9:51Speaker 1: the platform is you can pre-record a eulogy. So a
- 9:54Speaker 1: video can be played where you can literally speak from
- 9:57Speaker 1: your own funeral.
- 9:59Speaker 3: In your final words. right?
- 10:01Speaker 1: Things that have never been able to be done before.
- 10:03Speaker 1: You can do a pre-guided life story interview where our
- 10:07Speaker 1: proprietary AI asks you questions about your life to formulate
- 10:11Speaker 1: it into a story and records a documentary style video
- 10:15Speaker 1: to be sent to you and saved for your kids,
- 10:18Speaker 1: your grandkids, and so on and so forth. So 100
- 10:20Speaker 1: years from now, your family can know who you are.
- 10:23Speaker 1: They can have the history, the video proof.
- 10:26Speaker 2: Is it not knowing that I'm going to A, need it,
- 10:31Speaker 2: or B, would this still be around 100 years from now?
- 10:35Speaker 2: Because we don't really know, right? We're always thinking of
- 10:38Speaker 2: everything in the present. So is that some of the
- 10:40Speaker 2: resistance that comes up? Are those common questions?
- 10:43Speaker 1: Everybody I've spoke to is really impressed, especially inside the industry.
- 10:47Speaker 1: And let me elaborate on that a little bit. Our
- 10:49Speaker 1: strategy was never to go direct B2C, right?
- 10:53Speaker 3: Business to consumer.
- 10:54Speaker 1: We're working with huge organizations, cancer foundations, health and medical institutes,
- 11:00Speaker 1: financial planners, estate planners, people that already have these relationships
- 11:04Speaker 1: so that their customers understand can find the solution organically
- 11:08Speaker 1: because it is very difficult to get somebody to consider
- 11:11Speaker 1: their own mortality. Everybody knows that it's something they need,
- 11:16Speaker 1: they just don't know when they need it or how
- 11:19Speaker 1: long they have before they need it, I guess I
- 11:21Speaker 1: should say. And that's what pushes the passion. I'm simply
- 11:27Speaker 1: tired of seeing people wait for a tragic event to
- 11:30Speaker 1: happen and then say, oh, I should have, I wish
- 11:33Speaker 1: I woulda, shoulda, coulda, right? This isn't for people that
- 11:37Speaker 1: are in the final stages of a traumatic experience or
- 11:41Speaker 1: a diagnosis. This is for the middle of life so
- 11:44Speaker 1: that you can build and add to it as you go.
- 11:47Speaker 1: The 35-year-old parent with young children has a lifetime of
- 11:51Speaker 1: stories that are worth preserving.
- 11:53Speaker 2: Now, you mentioned that you're working with organizations, but this
- 11:58Speaker 2: is available to customers today that they can go on
- 12:01Speaker 2: your platform and order it.
- 12:02Speaker 3: Oh, absolutely. Absolutely.
- 12:03Speaker 1: Yeah, you could go to the beforeimgone.com and purchase your
- 12:06Speaker 1: chosen moments vault today.
- 12:08Speaker 2: How difficult is it to upload this information? Is this
- 12:11Speaker 2: something that I have to pre-record on my separate camera
- 12:14Speaker 2: and then upload it? Or does it have a camera
- 12:16Speaker 2: built in?
- 12:17Speaker 3: How does that work? No, absolutely.
- 12:19Speaker 1: Everything is built in. It is an all-in-one, all-inclusive platform.
- 12:23Speaker 1: So you're going to have your video uploaded. capability, as
- 12:27Speaker 1: well as, like I said, you have the proprietary AI
- 12:30Speaker 1: that's built in. If you need help wording things, you
- 12:32Speaker 1: don't have to use it. Some people don't want to.
- 12:34Speaker 1: Some people think it's the best thing. My cousin, Sean,
- 12:37Speaker 1: the one that's fighting stage four cancer, he told me
- 12:41Speaker 1: the personal experience about when he did try to record
- 12:44Speaker 1: a message for his son in case something happened to him.
- 12:47Speaker 3: He wanted to have something that was there for him.
- 12:51Speaker 1: And he said it was very, very difficult because every
- 12:53Speaker 1: time he would go to say a sentence, he would
- 12:56Speaker 1: choke up or, or, you know, and I asked him,
- 13:00Speaker 1: I said, well, Sean, let me ask if you had
- 13:03Speaker 1: an AI, a custom AI, and obviously we all have
- 13:06Speaker 1: Chad GBT and all this stuff now, but we know
- 13:08Speaker 1: how that works. If you had a proprietary AI that
- 13:11Speaker 1: you could ask how to word things and it would
- 13:15Speaker 1: put it on a teleprompter for you to be able
- 13:17Speaker 1: to read it off the camera, would that make things easier?
- 13:20Speaker 3: And he's like, Oh, absolutely. Absolutely.
- 13:22Speaker 1: And so that was, again, one of the inspirations behind
- 13:25Speaker 1: that method, behind our madness of creating that.
- 13:28Speaker 2: How long did this take from inception to the first
- 13:31Speaker 2: time a customer was able to log in to their
- 13:35Speaker 2: own account?
- 13:35Speaker 3: It is ongoing.
- 13:36Speaker 1: So it took us about two years to complete it
- 13:40Speaker 1: from start to finish to actually launch. We just launched.
- 13:44Speaker 1: It would be about four months now that we have launched.
- 13:48Speaker 1: and it is still ongoing. And when I say that,
- 13:50Speaker 1: I mean, we're still working with the development team. Every
- 13:53Speaker 1: time somebody says, man, this is amazing, but I wish
- 13:57Speaker 1: this was in it.
- 13:58Speaker 3: We can add that.
- 14:00Speaker 1: Tweaking little things like adding some new features here and there.
- 14:04Speaker 1: So we continue to work with our team to develop it,
- 14:07Speaker 1: but it took us the better part of two years
- 14:10Speaker 1: every morning meeting with the development team, going through JIRA tickets,
- 14:14Speaker 1: working on things that we wanted to update and figuring
- 14:17Speaker 1: out how to overcome some of the problems that were
- 14:21Speaker 1: hard to foresee because they had not happened yet. So
- 14:24Speaker 1: we had to think about a lot of that stuff.
- 14:27Speaker 2: We never talk about pricing because pricing changes very often,
- 14:31Speaker 2: but are there different categories and memberships?
- 14:35Speaker 3: There are.
- 14:36Speaker 1: We are, and you've got to understand again, when I
- 14:39Speaker 1: say that this wasn't built in a boardroom or wasn't.
- 14:42Speaker 3: Built with the idea of making it a big business.
- 14:44Speaker 3: When we started to create this, it was for us.
- 14:47Speaker 1: It was because my partner had just lost eight family
- 14:50Speaker 1: members in the matter of six months. Parents of his father, grandparents,
- 14:54Speaker 1: his wife was diagnosed with cancer. She's fighting being diabetic
- 14:59Speaker 1: and was able to beat cancer the first time. And
- 15:01Speaker 1: so it was just an ongoing struggle.
- 15:03Speaker 3: And while we're building the platform, I'm going.
- 15:06Speaker 1: Through my experiences and And so it's one of those
- 15:09Speaker 1: things where we wanted to make it affordable for everyone.
- 15:12Speaker 3: So there is financing available. You can pay as low
- 15:14Speaker 3: as a few dollars a month for your plan. But
- 15:18Speaker 3: it is also a one-time purchase.
- 15:20Speaker 1: We did not want to build this as a subscription
- 15:22Speaker 1: model because we couldn't imagine somebody losing their legacy or
- 15:26Speaker 1: everything that they had built because of an expired credit
- 15:29Speaker 1: card or a missed payment. And so we have two
- 15:33Speaker 1: different plans. One is our heirloom package. And then one
- 15:36Speaker 1: is our heritage package. And I'm going to encourage you
- 15:39Speaker 1: to go to the website and check that out. And
- 15:41Speaker 1: I'll just tell you between you and I, Joe, over
- 15:43Speaker 1: the longevity of the plan, storage is very expensive. We
- 15:48Speaker 1: are almost at a break even over about a hundred
- 15:50Speaker 1: year period. And if you think about the timeframe from
- 15:54Speaker 1: a parent to record all their messages, leave it for
- 15:56Speaker 1: their kids and then leave it for their kids, you're
- 15:58Speaker 1: easily at a hundred years.
- 16:00Speaker 2: Now, is there a takeaway that you want our listeners
- 16:03Speaker 2: to remember from this conversation?
- 16:05Speaker 3: Absolutely.
- 16:06Speaker 1: The reason that we did what we did, again, I
- 16:09Speaker 1: have been on a mission of purpose over paychecks and
- 16:11Speaker 1: impact over income for several years. I was the regional
- 16:15Speaker 1: director of expansion at Keller Williams and taught agents for
- 16:18Speaker 1: many years. I taught at Monument at Dallas Cowboys headquarters
- 16:21Speaker 1: here in Frisco, Texas. And one thing that I've always
- 16:23Speaker 1: taught people is make sure that you're chasing your passion,
- 16:27Speaker 1: but make sure that you're doing right by people. When
- 16:30Speaker 1: you're helping people and when you're solving problems, you don't
- 16:33Speaker 1: have to hunt customers. I think that in sales, people's
- 16:37Speaker 1: biggest problem is they think it's them against the prospect
- 16:40Speaker 1: or them against the customer.
- 16:42Speaker 3: And it's not.
- 16:43Speaker 1: It's you and the prospect or you and the customer
- 16:45Speaker 1: against the problem. And so I think that that's probably
- 16:49Speaker 1: one of the biggest problems with relationships is they become transactional,
- 16:52Speaker 1: not relational, right? But if I had one thing to
- 16:56Speaker 1: say to everybody, it would be if there's one thing
- 16:59Speaker 1: for anybody listening, think about the people that you love.
- 17:03Speaker 1: And think about those that you've lost and what you
- 17:05Speaker 1: wished you could hear them say or the questions that
- 17:08Speaker 1: you would ask. And then do something about it today.
- 17:11Speaker 1: Whether you join BeforeImGone.com or not, whether you become a
- 17:15Speaker 1: client or customer of ours, do something so that your
- 17:18Speaker 1: family has something to remember you by.
- 17:20Speaker 3: That's a good point.
- 17:22Speaker 2: Now, where can people connect with you, find out more
- 17:24Speaker 2: about your work and continue this conversation?
- 17:27Speaker 1: You can reach me, obviously, my email is Corey, C-O-R-Y,
- 17:30Speaker 1: at BeforeImGone.com.
- 17:33Speaker 3: You can please go check out BeforeImGone.com. You can find
- 17:36Speaker 3: us on any.
- 17:37Speaker 1: Social media site, and we hope to hear from you,
- 17:40Speaker 1: and we hope to see you guys.
- 17:42Speaker 2: Corey, thank you so much for joining us and for
- 17:45Speaker 2: putting this together and helping humanity.
- 17:49Speaker 3: We appreciate that.
- 17:50Speaker 1: When we tell people that we feel like we have
- 17:52Speaker 1: built one of the most important things ever created... We
- 17:55Speaker 1: mean that. So that means a lot coming from you
- 17:58Speaker 1: and we appreciate it, Joe.
- 17:59Speaker 3: Yes, you're welcome.
- 18:01Speaker 2: Thanks everyone for listening. If this episode inspired you, make
- 18:03Speaker 2: sure you share it with someone. And don't forget to
- 18:05Speaker 2: follow the Globalizer podcast for more conversations that make an impact.
- 18:09Speaker 3: Till the next time.