Why ChatGPT Recommends Your Competitor: LLMs & the Future of DevTool Marketing with Adam DuVander
Why does ChatGPT recommend one DevTool over another, and what can founders do about it? In this RedMonk Conversation, Kate Holterhoff sits down with Adam DuVander, Principal Consultant at EveryDeveloper and author of Developer Marketing Does Not Exist, to explore how AI assistants are transforming software discovery. They discuss Adam’s LLM Rank research, which tracks how models like ChatGPT, Claude, and Gemini recommend developer tools, and why those recommendations often differ. The conversation covers the practical steps DevTool companies can take to improve AI discoverability, from…
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