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Why We Squeeze Cute Things: The Psychology of ‘Aww · A Capture Deep Vibs A Positive Space For Inspiration And Embracing Of Heart

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  Speaker 1: What's the first thing you want to do when you
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  Speaker 1: look at this picture? How about this one? Or the
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  Speaker 1: rest of these? If you're sitting there, going, aww, and
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  Speaker 1: want to squeeze the crap out of these fellas, we're
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  Speaker 1: right there with you. Cute things like animals and babies
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  Speaker 1: help us channel our aggressive side. This doesn't mean you
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  Speaker 1: actually want to hurt the cute, innocent-looking creatures who would
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  Speaker 1: ever do such a thing. It's quite the opposite, actually.
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  Speaker 1: Researchers from Yale University call this phenomenon cute aggression. In
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  Speaker 1: their experiment, volunteers were shown slideshows of cute animals and
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  Speaker 1: neutral photos. They were given bubble wrap when viewing the pictures,
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  Speaker 1: and results show that more bubbles were popped by volunteers
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  Speaker 1: when viewing the cute photos. The research shows that we
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  Speaker 1: tend to have pent-up aggression over cute things because they
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  Speaker 1: trigger our desire to protect them. But when we're only
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  Speaker 1: seeing photos of the cute creatures, we're left empty-handed when
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  Speaker 1: we can't reach in and hold them. That's where the
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  Speaker 1: frustration kicks in. The more baby-like something is, with wide-set
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  Speaker 1: eyes and a round face, the more motivated you feel
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  Speaker 1: to take care of it. But it turns out that
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  Speaker 1: empathy isn't the only thing that's triggered. A study done
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  Speaker 1: in Japan at Hiroshima University shows that looking at pictures
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  Speaker 1: of cute animals can boost your concentration. Participants were asked
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  Speaker 1: to look at certain photos and then complete a concentration task.
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  Speaker 1: The pictures that were shown to them were either cute
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  Speaker 1: animals or delicious foods. When participants saw cute animals, their
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  Speaker 1: performance on the concentration task increased by 44%. Results also
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  Speaker 1: showed that participants took longer to complete their tasks after
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  Speaker 1: looking at cute photos. They were able to work without
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  Speaker 1: feeling distracted and took their time to make more careful,
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  Speaker 1: deliberate actions. So, the next time you have to study
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  Speaker 1: for an exam or write a big research paper, we
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  Speaker 1: recommend looking at cute photos. It might just help you
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  Speaker 1: get an A. Remember, never underestimate the power of puppies.
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  Speaker 1: Did you find these studies interesting? Please share your thoughts
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  Speaker 1: channel for more fun facts and share this video with others.
• 2:15
  Speaker 1: With your help, we can reach more people and promote self-awareness.
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  Speaker 1: Thanks for watching.