skinny.

Latest / Real Gaijin — Japan’s Business, Culture & Life Podcast: A podcast about Japan’s economy, work culture, foreign residents, regional revitalization, and the people shaping the country’s future.

▶︎ AMA Podcast (S-02, E-03) with the Founder of "Lisa in Sapporo," Interpreter, Local Navigator and Publisher of Unlocking Japan

Japan is currently welcoming record numbers of tourists, with more than 40 million expected again in 2026. The northern island of Hokkaido is famous for its “Japow” snow, winter festival, and delicious seafood, and it is a perennial draw for international and domestic tourists, especially during the winter months.

However, Japan is struggling to accommodate the influx of foreign tourists. The hospitality industry is on the front lines of this extraordinary interest in Japan. Unfortunately, there are few local innkeepers and travel experts who are familiar with, capable of, or comfortable…

The skinny

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