
The Data Is Lying: What Buyers Are Really Paying in 2026 (Less Than You Think)
We’ve all seen the data. Home prices are falling but remain relatively “flat,” year over year.
There’s just one problem: the data is lying.
We’re in a full-blown buyer’s market now, and what investors are actually paying for homes is much less than most people realize.
Behind the scenes, buyers are negotiating thousands—even tens of thousands—of dollars in seller concessions that never show up in home sales data. Closing costs. Interest rate buydowns. Repair credits. Even cash.
These concessions are quietly driving the real cost of homes much lower than the numbers suggest. In fact, nearly…
The skinny
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