He Built a Multi-Million Dollar Business Picking Up Dog Poop (Part 2/2)

Millionaire University · Sep 11, 2026 · 29m

#1076 What does it actually take to scale a simple service business into a multi-million-dollar operation? In Part 2 of this two-part episode, Brogan Williams continues his conversation with William Milliken, president of Swoop Scoop, to break down the systems behind growing a dog waste removal business across multiple markets. William shares how Swoop Scoop hires and incentivizes employees, builds layers of management, and documents nearly every role in the company to make scaling easier. He also reveals the marketing channels driving growth, why each customer can be worth $2,500–$3,000, how…