Latest / Founder Unfiltered - What Founders Think But Never Say / Why Your Business Doesn’t Need Another Strategy (It Needs These 10 Gifts)

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Why Your Business Doesn’t Need Another Strategy (It Needs These 10 Gifts) · Founder Unfiltered - What Founders Think But Never Say

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  Welcome to another episode of 6 Figure Secrets for Fractional
• 0:04
  Experts. My name is Bradley Jacobs, I'm
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  your host, the founder and CEO of my lands.
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  And today on Christmas, I am sharing 10 gifts that your
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  business needs from you. This isn't about tools, goals,
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  or resolutions. Is there really the things that
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  your business needs from you? And if frankly you're not giving
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  them to your business, then no tactic is going to save it or
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  get you to where you want to go. So without further ado, number
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  one is vision. If you don't know where you're
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  going or where you want to take your business, then it's frankly
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  not going to matter how much time, how much energy, what
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  specifically you do because you don't know where you're going.
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  So this is really painting a clear picture of 6912 months
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  from now, where do you want your business to be?
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  And, and you get to be really tangible of revenue numbers, how
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  many customers, how many hours you're working?
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  What kind of role you have in it?
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  Like what, what things do you want to be doing and not want to
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  be doing so that you know where, that you can outsource or hire
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  or really focus on your zone of genius.
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  What does it feel like to run your business?
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  Who, what kinds of clients are you working with?
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  What kind of clients are you not working with?
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  And this isn't just a oh, think about this when you hear Bradley
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  talk about it. This is really writing it down
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  and revisiting it on a regular basis.
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  Like this is something maybe every two, 3-4 weeks you're
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  revisiting taking a look at me like, Oh yeah.
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  Like I remember my North Star. I remember where I'm going and I
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  know my why. I know why I do this.
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  I mean, it's such a big reason of why we started a business in
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  the 1st place, right? Like we wanted the flexibility.
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  We wanted to be able to choose our customers and our clients,
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  pursue a mission we really care about.
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  Sometimes when we get in the weeds, we forget about all of
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  that. So number one is vision.
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  Where are you going #2 is letting go of what isn't serving
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  you. So a lot of times, the growth
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  that we want to have in our business and in ourselves
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  requires a letting go. It requires subtraction of the
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  things that aren't serving us anymore.
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  Maybe they did at one point. So this could be releasing the
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  low value clients who aren't paying you your full rate.
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  Letting go of clients or customers who don't respect
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  boundaries are a drain on your energy, are difficult to work
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  with. They don't value your true
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  experience and expertise for some reason or another, they're
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  out of alignment for you. And so letting go of them moving
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  forward is one of the best gifts that you can give your business
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  because what you keep tolerating, what you don't
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  change, you promote. So if you're not willing to
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  change it, then honestly, you can't complain about it.
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  So you get to really let go and so you can move your business
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  forward that's in alignment with you #3 is higher rates.
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  So as you let go of, let's say, lower rate clients and
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  customers, you get to raise your rates and really listen to what
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  the market is telling you. Because people are saying yes to
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  you easily and repeatedly. Then you're most likely under
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  charging. You're actually searching for a
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  no and multiple Nos for multiple clients because that shows you
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  that you've really hit the limit of your pricing.
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  If everyone's saying yes to you pretty quickly, pretty easily,
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  then you're literally by definition not charging enough.
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  When you charge your true value, you actually are creating
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  alignment with your clients. They will respect you more.
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  They will be aligned with the value that you provide.
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  They'll be less pain in the butt clients.
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  It'll just be an easier business and you will make a lot more
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  money. So it's a really a gift to
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  yourself by charging higher rates to your clients. 4 is a
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  little bit more on the emotional side.
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  Is nervous system regulation really one of the best gifts you
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  can give yourself? You can give your business is
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  regulating your nervous system and being in a state of calm and
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  where your nervous system isn't fried, you're not in a fight or
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  flight, you're not freaking out, you're calm, you're peaceful,
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  you're grounded. You are making decisions from
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  your higher self. You are getting good sleep.
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  You're not like overthinking everything.
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  And whatever you are doing to create this, whether it's
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  meditation, whether it's yoga, whether it's frankly just taking
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  some deep breaths throughout the day, some stretching, gym, all
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  those kinds of things, they help your nervous system to be
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  regulated so that you can take steps forward in your business.
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  Gift #5 is confidence. So everybody has imposter
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  syndrome, right? Like, let's just normalize it
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  across the board that every single person questions, am I
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  good enough? Am I in the right person to be
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  doing this? Can I really make that outcome?
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  Or some version of am I good enough?
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  Like, is this right? And we get to normalize that and
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  say, you know what, that's not going to hold me back, that
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  every single person is kind of faking it till they make it.
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  And I'm not going to let my imposter syndrome hold me back.
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  I'm going to bring confidence in what I bring to the table.
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  And if I don't know, go ask for a reminder.
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  I'm going to go ask my network, my community, hey, can you
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  remind me who I am? Remind me what I'm good at?
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  Like we all need that from time to time.
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  And I know every single person listening to this has people in
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  their corner that would happily say, hey, Bradley, like you're a
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  fantastic entrepreneur because of these three things.
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  Don't forget that, right? Remember when you did this
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  really cool thing at Uber? Like there's everyone.
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  We all have those people in our corner.
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  We just need to have the courage, frankly, to lean on
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  them and say, hey, like, I'm kind of struggling.
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  Like, remind me who I am. You're never going to feel
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  ready. You're never going to feel like
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  you have it all together. You're never going to be
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  perfect. You're never going to have the
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  perfect clarity. You're just going to make it up.
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  You're just going to keep going. One step forward, one step
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  forward, one step forward. And trusting that every step you
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  take forward is a path, is a step closer to the path.
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  Because either you're taking a step that ends up being a lesson
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  of learning and iteration, or it's a step forward in the right
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  direction that rewards you. Either way, you're moving
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  forward, right? Even if it's a learning of
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  what's not the right direction to take.
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  And that is the beauty of having that confidence that everything
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  is perfectly designed for you to get to where you want to be,
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  whether it's, again, reward or whether it's a lesson.
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  Gift number six is honesty. It's honesty with yourself,
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  honesty with your business about what's working and what's not
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  working. I'm going to say, and I might be
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  challenged on this and I'm open to being challenged, but I
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  believe that every single founder, entrepreneur, business
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  owner holds their business back in one way, shape or form.
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  And if we look at our businesses from that lens, it's not this O
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  negative thing like, Oh my God, I'm holding my business back.
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  It's actually empowering because where I hold my business back, I
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  can change, I can grow, I can work through anything.
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  But that requires that honesty. It requires the honesty of being
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  able to look within and saying, hey, maybe I'm scared of
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  rejection, rejection, or I'm scared of judgement, or I'm
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  scared of judgement, or I'm scared of actually like wild
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  success. Owning that those fears are real
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  and that they translate into some sort of action that holds
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  our business back from really being what we want it to be.
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  And so being honest with yourself of what you're
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  avoiding, what decisions you're not making, what conversations
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  you're avoiding, all those kinds of things are the things that
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  are going to unlock your next level of growth both in yourself
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  and the business. So honesty is one of the best
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  gifts that you can give yourself and frankly, in my opinion,
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  mandatory gift to give yourself. Give your business where you're
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  holding the business back, what's working, what's not
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  working from a total place of objectivity.
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  Like it's not a big deal. There's tons of things that are
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  not working. That's OK.
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  It's just information. It doesn't mean anything about
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  you or you're worth or how valuable you are or your level
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  of success or anything like that.
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  Every single entrepreneur goes through ups and downs, have
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  things that work and doesn't work.
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  And the more honest we can be with ourselves about that, then
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  we're able to combat them and actually move forward in the
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  right direction #7 gift is systems.
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  So motivation in and of itself is totally unreliable.
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  We cannot rely on ourselves to be motivated every day, every
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  week, every month, every year. And I admit, I'm very honest
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  that I literally hire people to help hold me accountable,
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  including for this podcast. If I didn't have my producer
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  bugging me literally every week. Bradley, I need another episode.
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  I need another episode. I need another episode.
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  There is no way I would have been consistent for the last 90
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  plus episodes in a row. There's literally no way.
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  So that is one of the systems that I set up.
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  The other things that I set up are calendar reminders, our time
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  blocks, our emails that I like send back to myself of like,
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  hey, reminder to do these things.
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  I have a lots of tracking systems, whether an air table,
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  Google Sheets and CRM that create stability and consistency
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  for me and easy tracking so that I can always see quickly what's
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  going on in the business, what's working, what's not working.
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  Creating LinkedIn posts, blogs, newsletters, whatever it is.
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  I have systems for all of it. I didn't create those overnight.
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  It took years, but the point is as you start building them,
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  that's what creates reliability. The system creates reliability
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  and then consistency. And then I have people in my
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  corner that I have put there in order to keep me accountable so
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  that these systems continue to execute every single week.
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  Gift #8 is consistency. It goes right along with #7 but
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  the end of the day, showing up consistently is actually more
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  important than being perfect. You're never going to be
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  perfect. Like, yes, we want to have
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  quality. Quality is so, so, so important.
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  But we cannot rely on, you know, the constant burst of energy or
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  inspiration striking or whatever it is.
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  We need to find a way that we are doing the consistent action
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  every single week. So marketing, right?
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  We well, I published a podcast about what the B to B buying
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  experience is like and you can bet your butt there's no way
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  someone looks at your post one time, your website one time and
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  says like, oh, I want to buy with them.
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  I want to work with them. That's just not how it works,
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  right? They look at it, they see it,
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  they get reminded about you. Then they have a problem in
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  their business and they're reminded about you and they go
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  check it out again, but they're not ready to pull the pull the
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  trigger. And then they see you a seventh
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  time. They're like, Oh my God, I got
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  to talk to Bradley. That's how it goes.
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  And so you need to stay consistent over those seven
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  times, otherwise you lose that buyer, right?
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  You're, they're gone, they're working with somebody else.
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  So you have to stay consistency. And you cannot rely on your
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  willpower or motivation or anything like that.
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  It's actually the boring, repeatable actions that build
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  trust both within yourself and with your buyer gift #9 is a
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  clear point of view. This is why we narrow down.
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  This is why we niche down. This is why we get super clear
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  on the value that you add, the problems that you solve, and the
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  differentiators you have in the market.
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  Because if you are a founder or fractional, that serves B to B
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  businesses that are tech enabled and you do operations for them,
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  right? You are talking to nobody.
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  Literally nobody. You're like, oh, I just don't
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  want to, I don't want to filter anybody out.
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  It's like actually you have filtered everybody out.
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  So the clarity, the narrow, the niche, that's what actually
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  creates resonance with your ideal customer where they see
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  what you're doing and they're like, oh, this is for me versus
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  I have no idea who that's for. So giving your business the gift
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  of clarity and a clear point of view is one of the best things
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  that you can do for your business.
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  The 10th and last gift for this Christmas episode is ownership
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  and self trust. This is where frankly,
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  everything is created because we never fully have the full
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  picture. We just don't.
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  At some point you get to trust yourself.
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  You get to make the decision with the information you have.
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  You get to take the trust fall. You get to take the leap.
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  It's not about the market, it's not about the algorithm, it's
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  not about the timing. It's not about what your Co
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  founder did or didn't do. It's not about anything else.
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  It's about you creating momentum because you said so.
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  Because you are in authority. You're not a victim to anything.
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  You are the sole uncontested author of your life is one of my
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  favorite phrases. And you have the power within to
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  take a step forward, create momentum and move your business
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  forward knowing that you're just going to figure it out.
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  You don't know the right answer. You don't know the right way.
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  There is no right way. There is no right answer.
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  There's no bad. There's no bad answers.
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  You get to trust yourself. You're going to figure it out.
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  And that is the one of the best gifts.
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  And these are all great gifts, frankly.
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  But one of the best gifts you can give your business is that
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  the end of the day, you are in charge.
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  You have everything you need within you.
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  Your intuition, your knowledge, your expertise, your ability to
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  learn, your ability to take feedback, your ability to grow
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  and evolve and serve your market.
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  Frankly, like your, your business doesn't need more from
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  the Internet this year. It needs more from you.
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  Not an effort, but an honesty, presence and leadership.
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  That's what it needs. These 10 gifts are your guide
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  going into 2026. I am so honored to work with all
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  of you who I've gotten a chance to work with in 2025.
• 14:37
  Our LinkedIn thought leadership product is evolving, it's
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  growing, it's adding tremendous value, and it's helping our
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  customers become thought leaders and attract their ideal clients
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  using their authentic, genuine voice.
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  Genuine, authentic stories. No self cringe, no promoting
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  stuff out there. It's been a beautiful experience
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  to work with these customers and I'm honored to grow it in 2026.
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  With that, I hope you've had an amazing holiday season.
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  I hope you enjoying either time with yourself or friends or
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  family, whatever that looks like for you this holiday season.
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  And with that, I will see you in 2026.