Latest / Online Reputation Management Podcast
Reasons You Need to Improve Your Brand SERP | Branding Advice (James Dooley Discusses with Jason Barnard)
In this episode, James Dooley reconnects with Jason Barnard to explore how brand SERPs and knowledge panels have become essential assets for modern businesses. What begins as a simple reflection on years of conversations quickly turns into a deeper look at how visibility, trust, and credibility are now decided long before a prospect ever speaks to a company. Jason highlights how Google’s interpretation of a brand shapes buying behaviour, recruitment, and investment decisions.
As their discussion unfolds, James explains how implementing Jason’s guidance transformed his own companies. From…
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