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NORM STEELE - Bigg Steele Nachos · Eating While Broke

• 0:00
  Speaker 1: Hey, guys, welcome to another episode of Eating Wild Broke.
• 0:03
  Speaker 1: I'm your host, Colleen Wit and today we have a
• 0:06
  Speaker 1: very special guest. We have Norm Steel from you guys
• 0:09
  Speaker 1: may know him from Gangster Chronicles on The Black Effect,
• 0:13
  Speaker 1: On the Black Effect. I met you on a panel
• 0:41
  Speaker 1: through My Heart and in the Black Effect, and I
• 0:43
  Speaker 1: was like, Gangster Chronicles. I don't know you know, but
• 0:47
  Speaker 1: if you guys know anything about Gangster Chronicles, Um, what
• 0:50
  Speaker 1: makes Gangster Chronicles interesting is your perspective on and your
• 0:55
  Speaker 1: mission of the show, which is you kind of get
• 0:58
  Speaker 1: the behind the scenes of what's going on in the streets. Um,
• 1:03
  Speaker 1: and it's not so much about gangsterism. We have to
• 1:07
  Speaker 1: redefine what gangster means to me as gangster the Colleen
• 1:11
  Speaker 1: is all you're doing her She's following her dreams. This
• 1:14
  Speaker 1: is gangster right here, she's actually producing her own show
• 1:17
  Speaker 1: in conjunction with Black Effect. There's gangster. So gangster to
• 1:21
  Speaker 1: me is anyone who has overcame into amountable odds to
• 1:24
  Speaker 1: make something happen. Yeah. So those are the people we
• 1:27
  Speaker 1: talk about. Whether it's the guy that got to prison,
• 1:29
  Speaker 1: may have served twenty years and now he owns a
• 1:31
  Speaker 1: chain of car wash. There's gangster right there. He's made
• 1:34
  Speaker 1: a change in his life. Yeah, And I like that
• 1:37
  Speaker 1: you it's it's also like educational and you showcase the
• 1:41
  Speaker 1: impacts of like what decisions were made that led to
• 1:44
  Speaker 1: what certain outcomes without glorifying like a negative lifestyle. And
• 1:48
  Speaker 1: I think, I think when you hear the term gangster chronicles,
• 1:51
  Speaker 1: you know, And I'm only addressing it now right now
• 1:54
  Speaker 1: because I want our listeners to like really understand like
• 1:59
  Speaker 1: your mission and what the show is about if they
• 2:02
  Speaker 1: haven't already checked it out. But in the interim, I
• 2:05
  Speaker 1: would love to know what you are cooking us on
• 2:07
  Speaker 1: eating while broke. Well, right now, you guys are gonna
• 2:10
  Speaker 1: get treated to big steel noxios. I like that. This
• 2:15
  Speaker 1: is something I sort of made up when I was
• 2:17
  Speaker 1: in college because when you're in college, you don't have
• 2:20
  Speaker 1: that much money, but you want to eat good. So
• 2:26
  Speaker 1: I think, um Taco Bill might have impeded on my
• 2:28
  Speaker 1: trademark on my IP when they start doing the reto
• 2:31
  Speaker 1: locals tackles and all that stuff, because I like using
• 2:34
  Speaker 1: the retos. They just gave it the extra flavor, right,
• 2:36
  Speaker 1: And plus I didn't have the money to go out
• 2:38
  Speaker 1: and buy a whole bunch of season. So it's almost
• 2:41
  Speaker 1: like the ritos gave you your flavor, right and then
• 2:43
  Speaker 1: you know you started adding I started adding stuff on
• 2:46
  Speaker 1: to the dishes. It's time went along and you know
• 2:49
  Speaker 1: today we're going to be using some ground turkey versus beef.
• 2:52
  Speaker 1: You know, you can do this with chicken as well.
• 2:55
  Speaker 1: Or if you're vegan, you can go out and get that.
• 2:56
  Speaker 1: What's the type of meat that they have, the false
• 2:58
  Speaker 1: meat and beyond me, beyond me or whatever it was
• 3:02
  Speaker 1: like that, you know, health conscious? So ready to kick
• 3:05
  Speaker 1: it off? Yeah, let's kick it off. Start us off.
• 3:07
  Speaker 1: What are the ingredients before? Right here? We have some
• 3:12
  Speaker 1: evaporated milk. Now you can use good old milk out
• 3:15
  Speaker 1: your refrigerator. I choose to use evaporated milk because it
• 3:19
  Speaker 1: makes the cheese come out cream here. I mixed that
• 3:21
  Speaker 1: in with the cheese when i'm you know, know it.
• 3:23
  Speaker 1: But or you can just go get a bag of
• 3:25
  Speaker 1: shredded cheese if that's what you want to and it's
• 3:27
  Speaker 1: gonna milk on his own when you put someone hot
• 3:29
  Speaker 1: ingredients on there. Again, it's whatever you want. We have jalapenos,
• 3:32
  Speaker 1: we have sour cream. We have ree fried beans, you know,
• 3:36
  Speaker 1: the whole monkey. And this right here is velvita right here. Again,
• 3:39
  Speaker 1: it doesn't have to be velvita. You can go out
• 3:41
  Speaker 1: and get your use your own alternatives. But first we'll
• 3:44
  Speaker 1: be going to and then you have the cool ranch chips,
• 3:47
  Speaker 1: the cool ranch, yeah, cool range, the retos right here.
• 3:51
  Speaker 1: What are you gonna season to meet with them? It's
• 3:55
  Speaker 1: right here. Good old salt and get old salt and pepper,
• 3:58
  Speaker 1: because you remember, usually now you can do your meat
• 4:03
  Speaker 1: with the tacole sauce to you know, taco season something
• 4:06
  Speaker 1: like that. You can't do that, but I didn't do
• 4:08
  Speaker 1: that today for the sake of time. And just you know,
• 4:11
  Speaker 1: again we are dying while broke. The Every student may
• 4:14
  Speaker 1: not have that extra you know, guard and get the things.
• 4:17
  Speaker 1: So first what we're gonna do. We're using this ground
• 4:20
  Speaker 1: of turkey. We're gonna put that in here first. Already hot,
• 4:25
  Speaker 1: and it's already hot. You know, you want to get
• 4:28
  Speaker 1: this together because you want the meat to be really
• 4:32
  Speaker 1: you don't want to be in clumps, you know what
• 4:33
  Speaker 1: I mean? You want to spread out. Yeah, get this
• 4:38
  Speaker 1: right here. Once I shot this is that we get
• 4:41
  Speaker 1: started on getting our cheese together. You want, let me
• 4:44
  Speaker 1: go ahead and help you. I'll open the cheese, yes, ma'am. Yeah,
• 4:47
  Speaker 1: you could beat my assistant. Ye see, I'm using my
• 4:50
  Speaker 1: daughter as using my assistant. You know. Actually she's gotten
• 4:53
  Speaker 1: the point where she's doing the whole thing. I usually
• 4:55
  Speaker 1: just to give her directions and I stand back and
• 4:58
  Speaker 1: kind of look, and she said, and all day you're
• 5:00
  Speaker 1: too critical. Oh so this is my first time, for
• 5:04
  Speaker 1: all your listeners, that I've actually ever used Velvita cheese. Um,
• 5:09
  Speaker 1: I actually did not know if this was an refrigerated
• 5:12
  Speaker 1: section or not. And it's actually not in the refrigerated section. No,
• 5:16
  Speaker 1: you can find that right right on the shelf. So dude,
• 5:20
  Speaker 1: so I put, I put the Velvita cheese on the choppolo,
• 5:23
  Speaker 1: and I'm going to cut this up right now right there.
• 5:25
  Speaker 1: I'm not gonna do that to you. Yeah. So my
• 5:28
  Speaker 1: envisioning of Elvita cheese was like this melted gooey thing.
• 5:32
  Speaker 1: But I guess that's the end result of what you're
• 5:34
  Speaker 1: about to do with the Velvita cheese. Yes, I am.
• 5:37
  Speaker 1: Can we turn this up somewhere? Yeah, so you're a
• 5:39
  Speaker 1: burner for this? Is this one? Anyway? We can turn
• 5:42
  Speaker 1: it up. You want to turn up just a little
• 5:44
  Speaker 1: bit so we can get some heat on there. We go,
• 5:46
  Speaker 1: put some salt and pepper on there. You know you
• 5:48
  Speaker 1: gotta have some season. Yeah, of course. And nothing beats
• 5:51
  Speaker 1: good old fashioned salt and pepper. Yeah. I've had chefs
• 5:55
  Speaker 1: on the show, and I used to think salt was
• 5:57
  Speaker 1: something that seasons things. But he had told that salt
• 6:00
  Speaker 1: is what brings out the flavor. Yes, salt is what
• 6:02
  Speaker 1: actually brings out the flavor. Like if you're cooking steak
• 6:05
  Speaker 1: at home. Gets another side note. I see people going
• 6:08
  Speaker 1: to all these um different little seasons and stuff. The
• 6:12
  Speaker 1: best season for steak is good old salt and pepper. Yeah. Yeah,
• 6:16
  Speaker 1: I'm learning because I'm definitely one of those people that
• 6:19
  Speaker 1: see the steak the steak seasoning sauce, and I dumped
• 6:21
  Speaker 1: the steak in it. Massage and go marinate. Baby is cooking.
• 6:29
  Speaker 1: Chop a par velveta right here, and chop this up
• 6:31
  Speaker 1: right here. Get this right here. We don't need a
• 6:35
  Speaker 1: whole bunch of this. We probably half a half a
• 6:37
  Speaker 1: pack of this leftover. And that's for when you want,
• 6:40
  Speaker 1: you know, some more big steel naxos or whatever you want.
• 6:42
  Speaker 1: To call them once you start making them. Whatever your
• 6:45
  Speaker 1: name meals. There would be your version of nacho's. Like
• 6:47
  Speaker 1: when you're making you can call them Colleen's Colleen's nacho.
• 6:50
  Speaker 1: I'm okay, keep the steel nachos. I like it. Now,
• 6:54
  Speaker 1: Velvita cheese, Is that real cheese? Yes, the deal is
• 6:56
  Speaker 1: real cheese. Well how come it wasn't in a refrigerated section.
• 6:59
  Speaker 1: Well that's something you have to call then. Ass crafting
• 7:02
  Speaker 1: these other companies, I don't know how they do it,
• 7:04
  Speaker 1: but I just know it's nice and convenient. And you
• 7:07
  Speaker 1: get like, I'm gonna show you the purpose of the
• 7:10
  Speaker 1: milk because you get a nice little cream take. You know,
• 7:14
  Speaker 1: you want to cut this assistant. Oh you are, You're
• 7:17
  Speaker 1: doing a great job. You want to have to get
• 7:20
  Speaker 1: our chees together. Okay, So for all your listeners, he's
• 7:23
  Speaker 1: chopping up the Velvita cheese into like little triangles. Yeah. Yeah,
• 7:28
  Speaker 1: And that's the way you know you pour your milk
• 7:30
  Speaker 1: in right, So you pour the milk into the pot.
• 7:33
  Speaker 1: You're right here, see it's right there, pouring this in there,
• 7:39
  Speaker 1: and we start adding this in there, right, and you
• 7:41
  Speaker 1: know with the cheese, you want to stir as it
• 7:46
  Speaker 1: goes along, right, you want to stir this, keep stirring
• 7:49
  Speaker 1: because and you want to do this in the prefer
• 7:51
  Speaker 1: FreeFly a nine stick pot because it could be some
• 7:55
  Speaker 1: nilvents try to clean up. Yeah, there's the sticks to
• 7:58
  Speaker 1: the pain, right, um hm, six of the pin. Okay,
• 8:05
  Speaker 1: so you got the milk. You have the carnation milk
• 8:07
  Speaker 1: with the velveta cheese, and then you're gonna stir it. Yeah,
• 8:10
  Speaker 1: I'm gonna stir and add more cheese as I go along.
• 8:13
  Speaker 1: I may even need it even cheese. You know, I'm
• 8:15
  Speaker 1: gonna get something like this. I'm gonna turn this up
• 8:17
  Speaker 1: a little bit. Where is this at right here? I
• 8:19
  Speaker 1: think it's this one? This one, right, you want to
• 8:22
  Speaker 1: turn it up to like five, turn up like a
• 8:24
  Speaker 1: little bit, like let's put a beat on that. Right?
• 8:30
  Speaker 1: Are we gonna bring this to a boiler. We're just
• 8:32
  Speaker 1: trying to see it all meshed together. We're just trying
• 8:35
  Speaker 1: to see the all make together. Like you know, when
• 8:37
  Speaker 1: it goes to a little bit, it won't really boil,
• 8:40
  Speaker 1: it won't really come to a boil like that. But
• 8:44
  Speaker 1: you want to get it warm enough to wear milks
• 8:45
  Speaker 1: the cheese, you know, we want to have a nice move.
• 8:48
  Speaker 1: You want to have a nice smooth You don't want
• 8:50
  Speaker 1: it with lumps. And you know what, we're gonna see
• 8:52
  Speaker 1: some Naxos with big lumps in it. You know. Now,
• 8:54
  Speaker 1: what do you say to those people that believe that
• 8:57
  Speaker 1: use the notchal cheese that's in the jaw. They can
• 9:01
  Speaker 1: use that too. It's whatever, whatever it fits you. If
• 9:05
  Speaker 1: you find some nice not your cheese that you're a
• 9:07
  Speaker 1: fan of that comes in the jar or whatever, you
• 9:10
  Speaker 1: can use that too, even better, even quicker, because you
• 9:14
  Speaker 1: came up with the velveta cheese. Yeah, I came up
• 9:16
  Speaker 1: with the velvet cheese. I just thought of added a
• 9:18
  Speaker 1: different level to it, you know what I mean. Like
• 9:21
  Speaker 1: I even put a little bit of pepper, and mind
• 9:22
  Speaker 1: I'm putting no salt because she's already has enough sodium
• 9:25
  Speaker 1: in it to where you don't want to make it
• 9:27
  Speaker 1: too salty. You know, you don't want to have it
• 9:30
  Speaker 1: to wear it's too salty or whatever. You want to
• 9:32
  Speaker 1: do this and have it to wear, it's not start together,
• 9:35
  Speaker 1: and then another thing we want to start warming up. Two.
• 9:38
  Speaker 1: Next we start with all this is getting together. We
• 9:43
  Speaker 1: start getting our refried beans together, because you want thves
• 9:48
  Speaker 1: to have a nice little texture to them, because you know,
• 9:50
  Speaker 1: refried beans are normally stiff, right, you want to get
• 9:53
  Speaker 1: them to where they're kind of like, you know what's smooth.
• 9:56
  Speaker 1: It's not too stiff, but smooth, you know. So we're
• 10:00
  Speaker 1: gonna put these in here. You see all these come out. Yeah,
• 10:04
  Speaker 1: it looks like a yeah, it looks like you can
• 10:06
  Speaker 1: of care food. But it's not going to look that
• 10:08
  Speaker 1: way by the time I'm finished. Well, you gotta show
• 10:10
  Speaker 1: love to your food. Are you laughing behind your mask?
• 10:14
  Speaker 1: I think I think there's laughing behind the mask because
• 10:18
  Speaker 1: I refer to it as a can of careful. Well,
• 10:20
  Speaker 1: this Nigel takets like no carefold when I'm done with it.
• 10:22
  Speaker 1: So you gotta put a lot of love until you do.
• 10:24
  Speaker 1: You need this burner turned up to a little bit.
• 10:29
  Speaker 1: Yeah we can. We can turn it up a little
• 10:30
  Speaker 1: bit so you don't have to add anything to refight beings.
• 10:33
  Speaker 1: You just have to heat it. You just gotta heat
• 10:34
  Speaker 1: him up. I just gotta heat him up. And that's
• 10:37
  Speaker 1: more sort of get a little bit smooth. Because you
• 10:39
  Speaker 1: see how it came out the can. Who were going
• 10:40
  Speaker 1: to eat that at the can? Like that? No definitely, No, not.
• 10:44
  Speaker 1: It has just enough fluid already where you don't have
• 10:47
  Speaker 1: to add anything. You know it's gonna get nice, nicest
• 10:52
  Speaker 1: move I always get I don't know enough about beings.
• 10:57
  Speaker 1: I always getting nervous cooking with ings because I don't
• 11:02
  Speaker 1: really know if they're like if it's like kind of
• 11:05
  Speaker 1: how you're doing it where you can heat it and
• 11:07
  Speaker 1: it becomes something you can eat. Yeah, it is. And
• 11:11
  Speaker 1: you're not gonna even beaut to tail. They wasn't. They
• 11:12
  Speaker 1: was out of the king. Let me get them that
• 11:15
  Speaker 1: can over here. To keep your work area clean, you
• 11:17
  Speaker 1: know you don't want to have a lot of stuff
• 11:19
  Speaker 1: going on. You want to keep your work area cleaning
• 11:21
  Speaker 1: to be safe. We are not responsible for anybody out
• 11:23
  Speaker 1: there that burns their fingers what they're doing this. And
• 11:26
  Speaker 1: you want to make sure whether you're using turkey. I
• 11:29
  Speaker 1: know me if I'm using turkey and ground beef, I
• 11:32
  Speaker 1: want this to be nice and brown when I get
• 11:34
  Speaker 1: you know what I mean. I want to be nice
• 11:35
  Speaker 1: and brown so I can have that flavor. And we're
• 11:37
  Speaker 1: using turkey today, ground turkey. For those health conscious people
• 11:41
  Speaker 1: out there, you know they want to get nice and
• 11:42
  Speaker 1: swol like me and then ultimate shaped like me and Kyleen.
• 11:46
  Speaker 1: I'm just joking. I need to lose a good thirty pound.
• 11:50
  Speaker 1: You know what, It's funny whenever you're in that twenty
• 11:53
  Speaker 1: thirty pound range, it's like a part of my brain.
• 11:55
  Speaker 1: When I'm trying to lose anything that's under twenty pounds,
• 11:57
  Speaker 1: it's like I'll get to it eventually, you know. But
• 12:01
  Speaker 1: I guess if it was like fifty or a pounds,
• 12:03
  Speaker 1: I feel like it would be a little bit more
• 12:04
  Speaker 1: urgency on losing it. Yeah, it is. I got to
• 12:06
  Speaker 1: give a shout out to my wife. She loses weight
• 12:10
  Speaker 1: and stays in shape better than anybody else. I know.
• 12:14
  Speaker 1: She's a pisketarian, which means she only eats fishy. Look,
• 12:18
  Speaker 1: I'm spilling stuff. So look, this can't get message because yea,
• 12:23
  Speaker 1: I'm gonna put some more cheese in there. And that's
• 12:25
  Speaker 1: that's the thing you want to put. You don't want
• 12:27
  Speaker 1: to start off with too much, but you want to
• 12:29
  Speaker 1: put just enough so you can add more into it
• 12:31
  Speaker 1: to your life. And I want this a little bit thicker, right,
• 12:34
  Speaker 1: So I'm gonna add some more cheese to this. You
• 12:38
  Speaker 1: cut me some cheese up right there. See, Look Kyleen
• 12:46
  Speaker 1: is pulling the double due to your day. It's the chef,
• 12:47
  Speaker 1: the big you know, his assistant to Chef Big. Still
• 12:50
  Speaker 1: just a little bit more, just so you know, I
• 12:53
  Speaker 1: actually don't co help. This is my first time. So
• 12:57
  Speaker 1: I hope you like these, uh col chef services. Is
• 13:00
  Speaker 1: that you're getting there perfect turn out? That way you
• 13:03
  Speaker 1: get some credit on the big steel of nachos. Then
• 13:05
  Speaker 1: you know there we go, tell your daughter to move over.
• 13:10
  Speaker 1: Watch out. Now you got another assistant on the scene.
• 13:15
  Speaker 1: Do you need more cheese? Let me get some more.
• 13:17
  Speaker 1: Your cheese looks cheesy. Yeah, we can turn this down
• 13:20
  Speaker 1: now now that we got this, is it right here?
• 13:23
  Speaker 1: Turn it down right here? Put this in there. So
• 13:25
  Speaker 1: we put you on a timer. So you have like
• 13:27
  Speaker 1: sixty seconds left. I'm trying to see if you can
• 13:30
  Speaker 1: make steals nachos in under ten minutes. Sixty seconds left,
• 13:34
  Speaker 1: sixty seconds. If he was on a cook I would lose.
• 13:39
  Speaker 1: I wouldn't you know what I wanted to be right, okay, okay,
• 13:42
  Speaker 1: I wanted to be I wanted to taste good. I
• 13:44
  Speaker 1: don't want you to look at him and you just
• 13:45
  Speaker 1: look good and see some of that stuff on these shows.
• 13:47
  Speaker 1: Look good, but it tastes nasty. You ever seen the
• 13:50
  Speaker 1: play the food it's played and they've got the nice
• 13:52
  Speaker 1: look garnishings and everything around it, but you even you're like, man,
• 13:55
  Speaker 1: what is this? Man? So it's like some stuff. They're
• 13:58
  Speaker 1: straight from the bottom of the pot of something, you
• 14:00
  Speaker 1: know when I cook it, when I cook. Actually, we
• 14:03
  Speaker 1: could turn this off right now. We go stirn this
• 14:05
  Speaker 1: in because we've got enough heat going on in there
• 14:07
  Speaker 1: right now. He on which one to meat? Right here?
• 14:11
  Speaker 1: You want to turn it off? Turn this off right here?
• 14:13
  Speaker 1: We're good. We just go turned off and stir. Okay,
• 14:16
  Speaker 1: And then do you want men to stir the beans? Yeah? Please,
• 14:19
  Speaker 1: you can stir the beans. That will make us even
• 14:21
  Speaker 1: help you. I don't know if it gets me off camera,
• 14:23
  Speaker 1: but I'm sure yeat that. Okay, beans looks stir ready.
• 14:31
  Speaker 1: So we just want to make sure those are nice
• 14:33
  Speaker 1: and warms. Do you typically add water to the beans
• 14:36
  Speaker 1: or do you let them be this thick? You know
• 14:38
  Speaker 1: what I'd like to add a little bit of water.
• 14:39
  Speaker 1: So what we could do today is I actually have
• 14:42
  Speaker 1: some water right here, break out of a little bit.
• 14:46
  Speaker 1: We want to add this a little bit, you know,
• 14:47
  Speaker 1: like we had a little bit, so want you stir
• 14:49
  Speaker 1: as our poor trying. Okay, that's good. I think that's cool. Yeah,
• 14:56
  Speaker 1: that's good. Yeah, okay, okay, I'm learning the bean game
• 14:59
  Speaker 1: now because it gets them a little bit smooth that
• 15:02
  Speaker 1: way when you're putting them on the nachos, they're not
• 15:04
  Speaker 1: all just clumped up in one place. And when to
• 15:06
  Speaker 1: eat the nacho, be like, man, I got all beans
• 15:07
  Speaker 1: on your ain't getting no meat early? You want to
• 15:10
  Speaker 1: make sure your stuff. You see how the cheese and smooth.
• 15:12
  Speaker 1: Now she's a moving now seeing we are actually now
• 15:18
  Speaker 1: what we do. We can actually start plating our noxios. Okay, okay,
• 15:23
  Speaker 1: I get it, I got it. Not can do that
• 15:25
  Speaker 1: if you want to what we're gonna play that for
• 15:29
  Speaker 1: a nacho we play that we're using we could use
• 15:31
  Speaker 1: this well, I didn't know if you're gonna qut and
• 15:35
  Speaker 1: do the whole nacho thing or if you want to
• 15:37
  Speaker 1: do like, well, you know what, let's put them on
• 15:39
  Speaker 1: a plate that way, they're even down. You know what
• 15:41
  Speaker 1: I mean that even now we could play them. We
• 15:43
  Speaker 1: could we could do yeah, go ahead, okay, and everybody
• 15:47
  Speaker 1: can eat over there, okay, and just you gonna do
• 15:52
  Speaker 1: so you want to do that. That's how we do it.
• 15:53
  Speaker 1: That's how we do it on our shows. Okay, cool, perfect, okay,
• 15:56
  Speaker 1: at na, Let's get some more chips on there on
• 16:00
  Speaker 1: both of them. Might spread them out if you might
• 16:04
  Speaker 1: have some of the food, may want to eat something,
• 16:07
  Speaker 1: you know what I mean? All right, So we got
• 16:09
  Speaker 1: a good looking nacho plate. Good, all right? So now
• 16:12
  Speaker 1: what do we add next? Alright? So we go turn
• 16:14
  Speaker 1: these off right now, we're done. We're done with these
• 16:17
  Speaker 1: right here, all right. The first thing we're going to
• 16:20
  Speaker 1: add now, right now is our beans. We're gonna add beans,
• 16:25
  Speaker 1: then we're gonna add our cheese. Then we're gonna add
• 16:27
  Speaker 1: everything else from top of it, because those are two
• 16:30
  Speaker 1: hottest things, right but you add meeting Okay, okay, let
• 16:35
  Speaker 1: me sit back and watch some magic. Alright, So the
• 16:38
  Speaker 1: taking parts done, everybody, The cooking part is there, and
• 16:42
  Speaker 1: everything is turned up. I want to make sure but
• 16:44
  Speaker 1: these are still hot again, everybody at home and it's
• 16:47
  Speaker 1: still all and be careful. I want to hear about
• 16:49
  Speaker 1: nobody's fingers getting burnt off. We want to do this.
• 16:54
  Speaker 1: We want to have it to where it's like uh
• 16:56
  Speaker 1: a saucy type, a nice and sautage like right, all right,
• 17:01
  Speaker 1: you want to be kind of right to where you
• 17:03
  Speaker 1: spread them around a little bit, to where you spread
• 17:06
  Speaker 1: them around to where it's like because you want to
• 17:08
  Speaker 1: taste hopefully a little bit of everything and everybody right
• 17:14
  Speaker 1: and right there to see. What I usually do is
• 17:23
  Speaker 1: tossing nachos up, So it would be kind of like
• 17:27
  Speaker 1: to like you do it in a bag or something. Yeah,
• 17:31
  Speaker 1: you can do it with your hands, however, you because
• 17:32
  Speaker 1: these don't be your noxial, so you could do however
• 17:35
  Speaker 1: you want to. But I wouldn't be wanting nobody putting
• 17:37
  Speaker 1: their hands in my noxial. No, no, pick your one
• 17:40
  Speaker 1: chip and exit the plate exactly. That's the name of
• 17:44
  Speaker 1: the game when you share nochals, right, you don't be
• 17:47
  Speaker 1: all around your plate. I do that this squak on that,
• 17:50
  Speaker 1: or I'll reach Oldren, you know, and we could ask.
• 17:52
  Speaker 1: You could definitely ask some so I get it, yeah,
• 17:56
  Speaker 1: because everybody may not beautiful that, you know, wacamole is
• 17:59
  Speaker 1: sometimes I'm to be expensive depending on the seasons. Then,
• 18:03
  Speaker 1: So we got enough of that right now. Perfect. The
• 18:06
  Speaker 1: next thing the cheese. The next thing we're doing is
• 18:08
  Speaker 1: the cheese right here right then, before the meat, don't
• 18:13
  Speaker 1: after that. Put the meat on right there. See your
• 18:17
  Speaker 1: smooth that he is right there. See your smooth that
• 18:19
  Speaker 1: he is right there. That looks great. You pour it
• 18:22
  Speaker 1: on there, and you know you want to have a
• 18:25
  Speaker 1: little bit everywhere, nice and cheese, and you know nice
• 18:29
  Speaker 1: and cheese. You wonna put this on there. Season Staline
• 18:36
  Speaker 1: is the whole. I'm gonna make hook it up and
• 18:37
  Speaker 1: make sure she got cheese and every sector and every crevice. Well,
• 18:42
  Speaker 1: you know what, I don't be a host up asking
• 18:45
  Speaker 1: you a lot of questions and a little bit soft,
• 18:49
  Speaker 1: too cold. Then we start off with me started at
• 18:55
  Speaker 1: the meeting there. We want this to be nice and green,
• 19:00
  Speaker 1: know to where you don't have two big, bigger clumps.
• 19:04
  Speaker 1: This looks really good. It's conuld be the bond. I'm
• 19:07
  Speaker 1: one of those people that I go to a Taco Bell. Well,
• 19:10
  Speaker 1: I used to go to Taco bell a lot and
• 19:11
  Speaker 1: my order was always the Naturals Bell grand Day. I
• 19:14
  Speaker 1: was like my go to these killing the next bill
• 19:17
  Speaker 1: grand Day. It's kind of like, uh, you can make
• 19:20
  Speaker 1: these and mikes you want to. You can put the
• 19:21
  Speaker 1: guacamole on it, you can put the side with cream
• 19:24
  Speaker 1: and see now what we're doing right now. We got
• 19:29
  Speaker 1: some of these right there, We got some sauce. We
• 19:31
  Speaker 1: always want to make sure. I opened it a little
• 19:33
  Speaker 1: bit so it's cool. I mean it's going to spill
• 19:36
  Speaker 1: that when you shake it. It's what I got my
• 19:39
  Speaker 1: hand over the top. Problem problem. Oh yeah, we're not
• 19:58
  Speaker 1: playing those games in here to day. So how often
• 20:01
  Speaker 1: would you eat this? You know what? The last time
• 20:04
  Speaker 1: I had these was maybe probably a month and a
• 20:07
  Speaker 1: half ago. It's not something not eat every day because
• 20:10
  Speaker 1: this can it's good, but it's something that they can
• 20:16
  Speaker 1: kind of get you one bigger. Oh yeah, you can
• 20:19
  Speaker 1: get gain weight eating if you definitely go gain some weight,
• 20:21
  Speaker 1: you eat notchos. Everything especially not was like this. I
• 20:24
  Speaker 1: mean this thing was beautiful with the red. Okay, so
• 20:26
  Speaker 1: we added the salsa. The lapenos are optional, Yeah, the
• 20:29
  Speaker 1: healepinios optional. I'm going to skip the jalepenos. See she's
• 20:34
  Speaker 1: gonna skip the helopineos. I'm gonna put a couple of
• 20:36
  Speaker 1: them on there, and we gotta fork right here. I
• 20:38
  Speaker 1: don't want to hold a bunch of them. I don't
• 20:42
  Speaker 1: want to hold a bunch of them. Hold on. I
• 20:43
  Speaker 1: forgot almost kind about this right here to trust the
• 20:46
  Speaker 1: sour cream. Sour cream is stick and just for show purposes,
• 20:56
  Speaker 1: We'll put you some clumps around there. You can always do.
• 21:00
  Speaker 1: We'll put you some cloth. This smells and looks way
• 21:03
  Speaker 1: better than my Natural's bell grande on this show, I
• 21:06
  Speaker 1: have so many guys to be like. I want you
• 21:08
  Speaker 1: to try you first, like no, no, no no, we
• 21:10
  Speaker 1: tried to get it. I found me a perfect one
• 21:12
  Speaker 1: with a nice combination of salta cheese and everything else.
• 21:17
  Speaker 1: It's too good, outstanding. First of all, I gotta get
• 21:30
  Speaker 1: it with the cheese on it. This is outstanding. You
• 21:36
  Speaker 1: want me too, I can always chase Hell yeah, hell yeah.
• 21:41
  Speaker 1: So let me just tell you listeners about this cheese.
• 21:46
  Speaker 1: I've had the natural cheese in a can, definitely nasty,
• 21:51
  Speaker 1: compared to this cheese. I've never had velveted cheese. I've
• 21:55
  Speaker 1: never even thought to mix it with carnation milk. But
• 21:57
  Speaker 1: this cheese is amazing. That's the key doing Nation new.
• 22:01
  Speaker 1: The flavor is absolutely nuts. I wish I could take
• 22:06
  Speaker 1: this home without it, like getting the chip soggy. Well,
• 22:09
  Speaker 1: you know, we're usually what we would do is I
• 22:15
  Speaker 1: would get a big like kind of flatter tree, spread
• 22:18
  Speaker 1: the noxios across there, and I would put the beans
• 22:21
  Speaker 1: on there, and I would I wear plastic lives and cooking.
• 22:24
  Speaker 1: I would kind of just you don't want to tear
• 22:25
  Speaker 1: the nachos up, but she would kind of just to wear.
• 22:28
  Speaker 1: So everybody that you give is like, um, an experience
• 22:33
  Speaker 1: and experience. You've got all these different flavors of explosion
• 22:35
  Speaker 1: and flavors in here and seeing. The thing is, I
• 22:39
  Speaker 1: can't stress how amazing these nachos are. Like, Jared, I
• 22:43
  Speaker 1: wish you'd come over and eat some of the drill Katie, huh,
• 22:49
  Speaker 1: we have plenty of them at the words, you have
• 22:53
  Speaker 1: plenty for them. After words, UM, this is amazing, all right?
• 22:57
  Speaker 1: My last bit? And then I can they're addictive and
• 23:02
  Speaker 1: that's why you don't eat these every day because you
• 23:04
  Speaker 1: have missed round. It's kind of like almost made my
• 23:08
  Speaker 1: fried deviled eggs. What. So let me just tell you
• 23:12
  Speaker 1: a little backstory. So Norm and I have been trying
• 23:14
  Speaker 1: to tape with each other for months. Norm, come on,
• 23:18
  Speaker 1: we're trying to work our schedules together. Then I was like, Norm,
• 23:22
  Speaker 1: what do you want to make? His first option for me?
• 23:24
  Speaker 1: Everybody was meat loaf, and I was like, he was like,
• 23:27
  Speaker 1: have you ever had meat loaf? I'm like, uh, if
• 23:29
  Speaker 1: I did, I don't think I ever remember the experience.
• 23:31
  Speaker 1: But I didn't want meat loaf. And I was like,
• 23:34
  Speaker 1: I'm sure, norm you have something else. He was like, oh,
• 23:36
  Speaker 1: what about these nachos? And I was like, that's a
• 23:38
  Speaker 1: great idea. But now while we're here, you offer me
• 23:43
  Speaker 1: deviled eggs. Deviled eggs. I've never had that. It's like,
• 23:50
  Speaker 1: those are pretty much like the traditional deviled eggs, except
• 23:54
  Speaker 1: you got a twist on him. You couldn't egg whites,
• 23:57
  Speaker 1: and half couldn't and they have you put your arm,
• 24:00
  Speaker 1: You're you're yoking the boat right when it's done, when
• 24:03
  Speaker 1: it's cooked right, You take those halves, You're dip them
• 24:06
  Speaker 1: in a little bit of flour. Then you dip them
• 24:08
  Speaker 1: in some egg white. Then you put them in the
• 24:10
  Speaker 1: bread crumbs read crimebs. You put them in the skill
• 24:13
  Speaker 1: of deep friar hope it with a little um, one
• 24:16
  Speaker 1: of the little scoops. Put them in there, maybe ten seconds,
• 24:20
  Speaker 1: take them out, but I'm driving. You know, paper towels, napkins,
• 24:23
  Speaker 1: you know the absorb the oil. Then you know like
• 24:28
  Speaker 1: traditional devil the eggs. You put the eggs in the basket,
• 24:31
  Speaker 1: whip them up, put some miracle whip in there, some
• 24:33
  Speaker 1: sweet relish, nice sweeting tank. You relish a little bit
• 24:36
  Speaker 1: of a little bit of you know, kayenne, just a
• 24:38
  Speaker 1: little taste of cayenne pepper, just so it has that
• 24:40
  Speaker 1: little bite to him. Then you want to get the bacon,
• 24:44
  Speaker 1: but you want a specific kind of bacon. You want
• 24:46
  Speaker 1: the bacon that has um, like the sweet bacon, like
• 24:50
  Speaker 1: the hickory with the hickory tasting, or you can put
• 24:52
  Speaker 1: a cheat them, even put a little bit of syrup
• 24:54
  Speaker 1: on when you're cooking the bacon. Right, that's a whole
• 24:57
  Speaker 1: another story though, I was gonna say, um, when you
• 25:01
  Speaker 1: come back, fire devil eggs will be the option. I
• 25:04
  Speaker 1: definitely well hooked at up those take long. You can't
• 25:06
  Speaker 1: be putting me under those stipulations with that college. These
• 25:09
  Speaker 1: naturs are amazing. But I really want to know your
• 25:12
  Speaker 1: backstory on how you got to gangster chronicles and where
• 25:16
  Speaker 1: you're at today. Now, you said you were in college
• 25:18
  Speaker 1: when you were eating these, So tell me like a
• 25:22
  Speaker 1: little bit about your background, Like what were you doing
• 25:25
  Speaker 1: in college? Well, I'm originally from Cleveland, Ohio, and I
• 25:28
  Speaker 1: was a guy like a lot of other athletes, especially
• 25:30
  Speaker 1: in that area, to where I didn't have the academic
• 25:34
  Speaker 1: portion together out of high school. So a lot of
• 25:37
  Speaker 1: opportunities I had coming out of high school I couldn't
• 25:39
  Speaker 1: take advantage of because I've had a great So I
• 25:42
  Speaker 1: wound up coming out here to long Be City College.
• 25:44
  Speaker 1: There was the choice between either me coming here to
• 25:47
  Speaker 1: a tend school or going to coffee Ville in Kansas.
• 25:50
  Speaker 1: And they actually had scholarships and coffee Field, Kansas dorms
• 25:53
  Speaker 1: and everything. But anybody that knows about Coffeeville, Kansas knows
• 25:57
  Speaker 1: it's not exactly the sexiest destination and the planet. So
• 26:01
  Speaker 1: I chose to come out here to California. Came out
• 26:03
  Speaker 1: here when I was seventeen years old. Um, thanks to
• 26:08
  Speaker 1: coach weal Shaw good mentor mind steal the manness in
• 26:11
  Speaker 1: my life that day. Me and his son are best friends.
• 26:13
  Speaker 1: So I played football at Longbe City College, who there
• 26:15
  Speaker 1: got a scholarship to New Mexico State University. UM. I
• 26:19
  Speaker 1: met my wife when I was at Longbe City College.
• 26:21
  Speaker 1: So I wound up twin around playing professional football in
• 26:24
  Speaker 1: the CFL and Arena Football League for a few years.
• 26:27
  Speaker 1: That really wasn't my thing. So I came back. You know,
• 26:31
  Speaker 1: I had a son already, so I wanted to be
• 26:33
  Speaker 1: in my son's life. And it's not like I was
• 26:34
  Speaker 1: making millions of dollars playing arena football, so I had
• 26:37
  Speaker 1: to make a choice. I came home and started kind
• 26:39
  Speaker 1: of integrating into the real world. Always had a love
• 26:43
  Speaker 1: for music. You know, my family food musicians, right, So
• 26:47
  Speaker 1: I was always had this love for music. So I
• 26:50
  Speaker 1: wound up somehow through one of my friends, Mario, he
• 26:53
  Speaker 1: could add them. I wound up getting involved in the
• 26:55
  Speaker 1: music business distribution. At first, UM we were going out
• 26:59
  Speaker 1: to some conventions, you know, conventions that they had back then,
• 27:02
  Speaker 1: sex as Jack the Rapper and all this different stuff.
• 27:05
  Speaker 1: And then we wound up going out to a convention
• 27:07
  Speaker 1: called mid Him that's where all the distributors meet up worldwide.
• 27:10
  Speaker 1: From there, I met one of my um like the
• 27:13
  Speaker 1: guy that would become a mentor to me and the
• 27:15
  Speaker 1: music industry, Dim run Pillow from the UK. Wound up
• 27:19
  Speaker 1: doing a lot of business with them. So I started
• 27:21
  Speaker 1: distributing a lot of records here from United States overseas.
• 27:24
  Speaker 1: Our company did two million dollars our first year. And
• 27:28
  Speaker 1: you when you say our company like your own, your
• 27:31
  Speaker 1: own company. We had our own distributors, We had our
• 27:33
  Speaker 1: own distributors. We were distributing the albums. We were distributing
• 27:35
  Speaker 1: the dog Pounds albums through my boy big A. Shoutut
• 27:38
  Speaker 1: to my partner, big A. We were doing Dad's Dear
• 27:41
  Speaker 1: Luxury Corrupt all those guys overseas and I haven't heard
• 27:45
  Speaker 1: so long. But then what happened was we had this
• 27:48
  Speaker 1: strange little thing to where the record company started kind
• 27:52
  Speaker 1: of tripping on people selling. Look, it's called mixtapes. That's
• 27:55
  Speaker 1: when you had the whole thing that went down with
• 27:57
  Speaker 1: DJ's drama. And even though we were selling legal you know,
• 28:01
  Speaker 1: we were selling legal content. We wouldn't bootleg enough. And
• 28:03
  Speaker 1: these release artists albums. The record companies was like, man,
• 28:05
  Speaker 1: we're not getting our cut off that ship. So they
• 28:07
  Speaker 1: started shifting everything down. So wait, how are you able
• 28:10
  Speaker 1: to get the record without the label? You were selling
• 28:13
  Speaker 1: legal records, but but you were getting the material from
• 28:17
  Speaker 1: the artist without from the artists, but without the labels involvement,
• 28:20
  Speaker 1: without the labels involving, you know, the average artists only
• 28:23
  Speaker 1: is getting the CD. So they got to try to
• 28:26
  Speaker 1: find ways outside of touring and make money. So we
• 28:29
  Speaker 1: were doing this stuff, and I was doing some other
• 28:31
  Speaker 1: people that were independent to those weren't the problem that
• 28:33
  Speaker 1: one the stuff that was selling a bunch of records
• 28:35
  Speaker 1: was the stuff that came from the record companies. So
• 28:38
  Speaker 1: I kind of started writing on the wall with that.
• 28:40
  Speaker 1: But through me starting to release more material that was
• 28:45
  Speaker 1: kind of proprietary to me. I was clearing the sample
• 28:48
  Speaker 1: one day and I called this company Mind of Music, Hey,
• 28:50
  Speaker 1: we want to get this sample clear. You know we're
• 28:52
  Speaker 1: gonna pay to get the sample clear. They started asking
• 28:55
  Speaker 1: a bunch of questions like well, who is the artist?
• 28:58
  Speaker 1: Who is this? Who wrote this? Who wrote that? And
• 29:00
  Speaker 1: I was like, well I did this and I did that.
• 29:03
  Speaker 1: So they wound up needing when me in l A
• 29:05
  Speaker 1: and we wound up doing a publishing deal. I was
• 29:08
  Speaker 1: a writer and that was your first publishing. Yeah, so
• 29:11
  Speaker 1: I did want to doing the publishing with them. On
• 29:13
  Speaker 1: top of that, they told me some goals that they
• 29:16
  Speaker 1: had as far as expanding into a United States because
• 29:18
  Speaker 1: this company had a huge catalog. They had like the
• 29:21
  Speaker 1: regional rights to like the fall some of the Beatles
• 29:24
  Speaker 1: catalog so they had, you know, the Gap band. They
• 29:27
  Speaker 1: had a lot of catalog, right, So we wound up
• 29:30
  Speaker 1: happing deals from near They said, hey, norm, we want
• 29:33
  Speaker 1: to open up office here in the States. Would you
• 29:36
  Speaker 1: run that office? But but you're at this point you're
• 29:39
  Speaker 1: assigned to them as almost like an artist right as
• 29:42
  Speaker 1: a as a writer. So and then to backtrack just
• 29:47
  Speaker 1: a little bit, can you break down what a publishing
• 29:49
  Speaker 1: deal looks like to just the average listener? Well, the
• 29:52
  Speaker 1: publishing deal is someone they come to you. It could
• 29:55
  Speaker 1: be you. You can come to someone and say, hey,
• 29:59
  Speaker 1: I want to partend is paid in your publishing rights.
• 30:02
  Speaker 1: I'm going to advance you a certain amount of money
• 30:04
  Speaker 1: based on what I think it was your worth. They
• 30:06
  Speaker 1: may say, okay, i'm gonna give you two and fifty
• 30:09
  Speaker 1: dollars and we're going to share in. We're gonna do
• 30:12
  Speaker 1: a co pub deal, which means mean you're going straight
• 30:14
  Speaker 1: down the middle. You get twenty five percent and I
• 30:16
  Speaker 1: get you get fifty percent. And in turn, they're usually
• 30:22
  Speaker 1: people that are able to take your music to different
• 30:24
  Speaker 1: places to work those assets. So I wounded up working
• 30:29
  Speaker 1: with them maybe six years. Um I wanted up coming
• 30:32
  Speaker 1: the head of Urban music Um. The first record that
• 30:37
  Speaker 1: we actually got placed wind up going platinum. It was
• 30:39
  Speaker 1: ice cream paying job. Shout out to my little partner
• 30:42
  Speaker 1: two months. That was the first producer I ever signed.
• 30:45
  Speaker 1: He wind up going platinum at the gate Um. But
• 30:48
  Speaker 1: I started having issues with the publishing company because I
• 30:52
  Speaker 1: brought some artists in there that I feelt could have
• 30:54
  Speaker 1: been a really revolutionized music. I brought Kendrick Lamar and
• 30:57
  Speaker 1: when he was just going by, they see no. I thought,
• 31:01
  Speaker 1: actually all the TV in there, they told me no.
• 31:04
  Speaker 1: So I kind of was feeling some kind of way
• 31:05
  Speaker 1: about that because I said, well, you know, you give
• 31:07
  Speaker 1: me this job, you're not giving me the support to it.
• 31:13
  Speaker 1: I pretty much had a pin with no ink. They
• 31:16
  Speaker 1: let me do too much because that deal was cheap
• 31:20
  Speaker 1: in comparison, and TD wasn't asking for a whole lot
• 31:22
  Speaker 1: of money at that time, not comparing it what you
• 31:24
  Speaker 1: would have got. Yeah, you know that we did that deal,
• 31:26
  Speaker 1: we would all probably be sitting on top of the
• 31:28
  Speaker 1: hills somewhere. So they so you ended up walking. I
• 31:33
  Speaker 1: ended up walking, and I was young back then, the
• 31:35
  Speaker 1: kind of arrogant. If I had to do all over again,
• 31:37
  Speaker 1: I would handled it a little differently. But yea, I
• 31:39
  Speaker 1: wound up walking away. Now when you say arrogant, was
• 31:42
  Speaker 1: do you feel like you probably took over? And you
• 31:44
  Speaker 1: were like, I can I come make money on my own?
• 31:47
  Speaker 1: So I'm good. It was one of those things. And
• 31:50
  Speaker 1: I had a lot of people at that time offered
• 31:52
  Speaker 1: me jobs in other houses like I had. Cobalt offered
• 31:54
  Speaker 1: me a job. I had, Bug Music offered me a job.
• 31:58
  Speaker 1: I had different like you know, from publishing companies off
• 32:01
  Speaker 1: from me a job because everybody wants the black guy
• 32:04
  Speaker 1: that's connected to the streets, you know, they want the
• 32:06
  Speaker 1: black guy that can go to anybody's studio session and
• 32:09
  Speaker 1: just kind of pop up. And they were willing to support.
• 32:12
  Speaker 1: But what I didn't know was you're only good for
• 32:15
  Speaker 1: one of those other jobs when you're working at the job.
• 32:18
  Speaker 1: Once you're gone, they don't know if you got fired,
• 32:21
  Speaker 1: they don't know what it is. They're not trying to
• 32:22
  Speaker 1: investigate why. So all those same people that was blowing
• 32:25
  Speaker 1: up my phone, you know, five six months earlier, they
• 32:28
  Speaker 1: wasn't around no more. So I had to figure out
• 32:30
  Speaker 1: some stuff. So what I started doing is my friend
• 32:35
  Speaker 1: at that time, Glasses my loan. He was hot as
• 32:39
  Speaker 1: fish recent the streets like he was hot, he was
• 32:42
  Speaker 1: m He was in Games camp at the time. He
• 32:44
  Speaker 1: was running around the Black Wall Street camp. So and
• 32:47
  Speaker 1: me and him were always friends. I started helping him
• 32:49
  Speaker 1: more and more because he was knew he was an
• 32:52
  Speaker 1: incredible rapper, but he didn't know the song writing. So
• 32:57
  Speaker 1: Glasses had this situation. He was running around with Black
• 33:00
  Speaker 1: Off Street with Game and them, and he became the
• 33:02
  Speaker 1: hottest guy in the streets. Like he had a song
• 33:05
  Speaker 1: called three hundred that went crazy on the ready and
• 33:07
  Speaker 1: at that time his brother who was managing them and
• 33:10
  Speaker 1: um he was signed to Sony. He has signed a
• 33:12
  Speaker 1: million dollar deal with Sony Music and m Sony One.
• 33:18
  Speaker 1: They decided that they were getting rid of their urban department.
• 33:20
  Speaker 1: He had an album that was already completely done finished.
• 33:24
  Speaker 1: You know, White left Gene a whole bunch of different
• 33:27
  Speaker 1: people on their many fresh on the production DJ to
• 33:30
  Speaker 1: you know, we had a real album. So in the
• 33:33
  Speaker 1: process of the label decided he was getting rid of
• 33:35
  Speaker 1: the Urban music department. He became a free agent. They
• 33:37
  Speaker 1: let him walk away with the money in the album.
• 33:40
  Speaker 1: So there was a lot of people calling and so
• 33:44
  Speaker 1: mat Ten from Cat from on who banging records. He
• 33:48
  Speaker 1: wanted to sign Glasses, but he wanted to do it
• 33:50
  Speaker 1: with cash money records, and we thought, you know what,
• 33:53
  Speaker 1: we got somebody from the west still kind of the
• 33:56
  Speaker 1: picture versus let's just dealing directly with cash money. So
• 33:59
  Speaker 1: we did that deal and it turned out good. Burdman
• 34:01
  Speaker 1: paid everything that Birdman and Mac took care of us.
• 34:04
  Speaker 1: It wasn't. None of the descripancies that we hear about
• 34:07
  Speaker 1: what the other artists or whatever? Did you own most
• 34:11
  Speaker 1: of your publishing or did you have glass is always
• 34:14
  Speaker 1: on this punty public and we didn't. I made sure
• 34:16
  Speaker 1: that we didn't do those deals unless they was coming
• 34:18
  Speaker 1: with a bunch of money. So the cool part of
• 34:21
  Speaker 1: Batty was we winds up signing the cash money. Now,
• 34:24
  Speaker 1: remember I told you earlier about Glasses and this record
• 34:27
  Speaker 1: making ability. One of the greatest rappers in the world
• 34:30
  Speaker 1: at that time. But song structural wist. He has dope songs,
• 34:35
  Speaker 1: but you know you're trying to, you know, hit on
• 34:37
  Speaker 1: some trakes ship. You didn't trying to come out and
• 34:39
  Speaker 1: just have some ship that's right here. You want to
• 34:41
  Speaker 1: go right here. So he got a lot better at
• 34:44
  Speaker 1: what it was he was doing in a situation with
• 34:47
  Speaker 1: cash Money didn't quite work out because they were talking
• 34:50
  Speaker 1: about pushing the album back, and at that time the
• 34:53
  Speaker 1: Glasses didn't don't know better, none of us knew any better.
• 34:57
  Speaker 1: We probably should have just deal with their asses to
• 34:58
  Speaker 1: him push the record back. Glasses like, no, I want
• 35:02
  Speaker 1: to I want my record to come out. I want
• 35:04
  Speaker 1: to release. So we wound up getting to release from
• 35:06
  Speaker 1: cash Money and wanted up release an album to somebody else.
• 35:09
  Speaker 1: Even though it was technically steal through cash Money, it
• 35:12
  Speaker 1: wasn't through the universe anymore through somebody else, So that
• 35:14
  Speaker 1: album did would have did I think we might have
• 35:16
  Speaker 1: wound up doing fifty thousand units, which is not that much,
• 35:20
  Speaker 1: you know for the caliper of artist he was. But
• 35:23
  Speaker 1: that kind of took us through, like this soul searching
• 35:26
  Speaker 1: period to where we really start locking in the studio.
• 35:29
  Speaker 1: Like Glasses want to learn how to play the bass guitar.
• 35:32
  Speaker 1: He learned how to play the guitar. He really got
• 35:34
  Speaker 1: in his music, started playing drums. Would you say at
• 35:37
  Speaker 1: that point you guys hit Do you think you hit
• 35:39
  Speaker 1: like a kind of rock bottom when or was it
• 35:42
  Speaker 1: like a reality check? Because you're it sounds like you
• 35:45
  Speaker 1: guys were like so confident, and then the record, you know,
• 35:49
  Speaker 1: you you went against you went against cash Money's decision,
• 35:52
  Speaker 1: and then the reality was the record didn't do as
• 35:55
  Speaker 1: well as the record didn't do as well when if
• 35:57
  Speaker 1: we were listening to Baby Team, we'd have been find
• 36:00
  Speaker 1: And you think, do you think at that point it
• 36:03
  Speaker 1: was a timing thing or do you think it was
• 36:05
  Speaker 1: like the record just wasn't there, or maybe he went
• 36:08
  Speaker 1: with the wrong single. What the thing was, we didn't
• 36:11
  Speaker 1: have no records there. We was trying to guess. It's
• 36:13
  Speaker 1: like we had dope records. Don't get me wrong. These
• 36:15
  Speaker 1: records were incredible, but they weren't records that fitting Glasses Lane.
• 36:20
  Speaker 1: Like last I was still trying to figure out who
• 36:22
  Speaker 1: he was as an artist. Like so, you know, when
• 36:24
  Speaker 1: you're looking at everybody else this popum, when you look
• 36:26
  Speaker 1: at Tune, which is Wayne, what works for Wayne ain't
• 36:30
  Speaker 1: necessarily work for Lashes and Wayne had a people look
• 36:35
  Speaker 1: at Wayne now, but Wayne has been around for such
• 36:36
  Speaker 1: a long time, it was and he went through an
• 36:39
  Speaker 1: evolution process as an artist himself exactly. And Wayne was
• 36:42
  Speaker 1: going stupid at that time. It's like, I remember we
• 36:44
  Speaker 1: went to Vegas to for the Lollipop video, and I
• 36:49
  Speaker 1: remember Birdman just standing on the side of the bus saying, yeah,
• 36:52
  Speaker 1: Wayne sold a million copies this week, and I was
• 36:54
  Speaker 1: just like, God, damn, this dude is actually the baddest
• 36:57
  Speaker 1: motherfucker on the planet right now. And Wayne is just
• 37:00
  Speaker 1: such a cool motherfucker. He's not m how are we
• 37:03
  Speaker 1: in here talking about? Now? That's how win niels. He's
• 37:05
  Speaker 1: gonna come by and introduced himself to you and shake
• 37:08
  Speaker 1: your hand, shake your hand, or douce himself. He's gonna
• 37:10
  Speaker 1: shake everybody in your hand, and he's gonna treat everybody
• 37:13
  Speaker 1: from the janitor to the manager to place the same way.
• 37:16
  Speaker 1: I So I used to have a magazine and I
• 37:19
  Speaker 1: had the opportunity to a little way, and I think
• 37:22
  Speaker 1: dropped the Lollipop record around that time, And I remember
• 37:26
  Speaker 1: I worked a lot with Universal Records, but I do
• 37:28
  Speaker 1: remember it being like, if you wanted to interview Wayne,
• 37:32
  Speaker 1: it was completely up to Wayne, like they had no
• 37:35
  Speaker 1: control over anything that that camp did. It was just
• 37:39
  Speaker 1: kind of like they were so thankful to even be
• 37:41
  Speaker 1: able to distribute. They just didn't mess with the process.
• 37:44
  Speaker 1: But I could not get Wayne unless I had a
• 37:47
  Speaker 1: Wayne direct contact. At the time, it was like you
• 37:50
  Speaker 1: couldn't go through a label. The book an interview with
• 37:53
  Speaker 1: Tune is doing what Tune want to do? Is the man?
• 37:57
  Speaker 1: Yeah he was. It was yeah. It wasn't even option
• 37:59
  Speaker 1: they did even they were just like, yeah, we don't.
• 38:01
  Speaker 1: We don't have because it's not like he needs to
• 38:03
  Speaker 1: cover your magazine. It's not like he needs you to
• 38:05
  Speaker 1: play a song on the radio. If you look at
• 38:07
  Speaker 1: if you look at Wayne's influence today on the music industry,
• 38:12
  Speaker 1: you have what's the kid's name, the kid from Philly's name. Well, no,
• 38:19
  Speaker 1: you don't even talk about younger rappers now. First of all,
• 38:23
  Speaker 1: I don't. I don't even listen to the Mumble rappers
• 38:27
  Speaker 1: star I do not you the guy that had that song,
• 38:34
  Speaker 1: short guy, he has a big record. Anyway, if you
• 38:37
  Speaker 1: look at everybody, the kids from Philly, I think, if
• 38:41
  Speaker 1: you look at everybody from young Thug to the other
• 38:45
  Speaker 1: rappers day, everybody has Wayne's influence written all over. But Wayne,
• 38:50
  Speaker 1: I would say that, But Wayne is I don't. I
• 38:53
  Speaker 1: don't even consider him a rapper. He is a full string.
• 38:57
  Speaker 1: He's he's almost on the level of her right now.
• 38:59
  Speaker 1: Or he really is all encompassing art music. Yeah, he
• 39:06
  Speaker 1: different instruments, like he's he's his own body of art. Yeah.
• 39:09
  Speaker 1: The only guy I know they can even compare to
• 39:12
  Speaker 1: him kind of like as a level on the level
• 39:14
  Speaker 1: of artistry he's on, it's probably Kendrick. And Kendrick is
• 39:18
  Speaker 1: a guy I've known since he was sixteen years old,
• 39:20
  Speaker 1: and I saw him go through his evolution, but he
• 39:22
  Speaker 1: just figured it out hell of early. Like I remember
• 39:25
  Speaker 1: one day he was in the studio when he made
• 39:26
  Speaker 1: that transition. He was over a top Dog studio in Carson.
• 39:29
  Speaker 1: They had a studio behind the house that was just
• 39:31
  Speaker 1: in the back, and I remember him saying one day, like,
• 39:34
  Speaker 1: because he went through a period where he was sounding
• 39:36
  Speaker 1: just like Wayne for it, man, he was releasing mixtapes
• 39:38
  Speaker 1: and he sounds just like Wayne. And he said one
• 39:40
  Speaker 1: day like, you know what, I'm just gonna be Kentried,
• 39:44
  Speaker 1: Like I'm gonna be who I am, and his music
• 39:46
  Speaker 1: just kind of exchanged. And he was always incredible, but
• 39:48
  Speaker 1: then you saw him just kind of just go It's
• 39:51
  Speaker 1: just like it's some special people. So being around these
• 39:54
  Speaker 1: special people, Glasses said, Man, I want to be one
• 39:56
  Speaker 1: of these special people. So he really just evolved like
• 40:01
  Speaker 1: on this level, and he has a level of truth
• 40:03
  Speaker 1: and honesty to his records that may piss some people off,
• 40:06
  Speaker 1: Like when we did the two part Much Die record.
• 40:09
  Speaker 1: For those that really didn't listen to the record, there
• 40:11
  Speaker 1: was a lot of people pissed off about the records.
• 40:13
  Speaker 1: They were just off a long. But when Glasses realized
• 40:17
  Speaker 1: that that it has to be more than just a
• 40:19
  Speaker 1: song and the story or nobody is gonna look at it,
• 40:21
  Speaker 1: listen to it, nobody's gonna pay attention to the video,
• 40:24
  Speaker 1: nobody's gonna look at it. So even if you look
• 40:27
  Speaker 1: at his last single, Kanye shouldn't have married that bitch
• 40:31
  Speaker 1: the language, but he knew that would catch people's attention
• 40:36
  Speaker 1: even though it wasn't. Then they're really degrading offer Kim
• 40:39
  Speaker 1: or whatever. It was just a song about the scandals
• 40:40
  Speaker 1: as girl and he tiled Kane, so he figured out
• 40:44
  Speaker 1: the whole thing. Like, if Glasses wasn't a rapper, I
• 40:47
  Speaker 1: think in another life he would probably be one of
• 40:49
  Speaker 1: the biggest marketing guys in the company Sound Problem. So
• 41:08
  Speaker 1: at this point you're managing Glasses, all right, So then
• 41:12
  Speaker 1: how do we get all the way I'm trying to
• 41:14
  Speaker 1: get to where you're This is all the story, so
• 41:19
  Speaker 1: me managing Glasses and figuring out who he was as
• 41:21
  Speaker 1: a man. He's an opinion they to do and he's
• 41:24
  Speaker 1: a contrarian as well. Anything you have to say, he's
• 41:27
  Speaker 1: gonna have an argument against it or maybe for but
• 41:30
  Speaker 1: he's gonna really and he's gonna debate. You want an
• 41:32
  Speaker 1: intellectual capacity, he's We don't deal with emotion. We're just
• 41:36
  Speaker 1: gonna take the truth straight out. This is what it is. Right.
• 41:39
  Speaker 1: So with that being said, I started really getting big
• 41:42
  Speaker 1: in the talk radio. I was listening to a lot
• 41:44
  Speaker 1: of talk radio, you know, just because when you work
• 41:47
  Speaker 1: in the music and it for you don't want to
• 41:48
  Speaker 1: hear music, or you love music, but you just want
• 41:51
  Speaker 1: to get away from that ship. So I started listening
• 41:53
  Speaker 1: to a lot of different people and I said, Glasses,
• 41:56
  Speaker 1: I heard this thing people are doing called the podcast.
• 41:59
  Speaker 1: And at this time they were probably only like thirty
• 42:01
  Speaker 1: or forty people doing podcasts. You figured this is maybe
• 42:05
  Speaker 1: this is maybe two thousand and eighteen, and we're like, man,
• 42:09
  Speaker 1: So we wanted to talk to your boy Ski over
• 42:11
  Speaker 1: at m J Ski because Ski had com Steve has
• 42:18
  Speaker 1: a company called um, he has this little app that
• 42:21
  Speaker 1: he has. Right, So we were up their recording Glasses podcast.
• 42:25
  Speaker 1: Of course, Glasses didn't do it consistently. We would do
• 42:28
  Speaker 1: one or two episodes. Then I come show up to
• 42:30
  Speaker 1: this law to do it and he wouldn't be there.
• 42:33
  Speaker 1: Just wait for me, Bro, I'll beat him thirty minutes,
• 42:35
  Speaker 1: thirty minutes termed to two hours. You know how you
• 42:37
  Speaker 1: we use Glasses, but with Right now, I'm hoping we
• 42:41
  Speaker 1: can la. These will come in trust me. So we
• 42:46
  Speaker 1: go through this thing where we're doing these podcasts, right
• 42:49
  Speaker 1: and Glasses podcasts. Actually it was called The Unpopular Opinion,
• 42:54
  Speaker 1: and it actually started catching people. But then we went
• 42:56
  Speaker 1: on this hiatus with it. Then that's when I see it.
• 42:58
  Speaker 1: You know what fun this? I went full on the
• 43:01
  Speaker 1: podcast and I decided to start Digital Soapbox Media. At
• 43:06
  Speaker 1: that time, I didn't really want to do a podcast.
• 43:08
  Speaker 1: I had plans on doing one, but I wanted to
• 43:11
  Speaker 1: get this off the ground. I was like, I figured
• 43:13
  Speaker 1: out the business model of it, right. So I had
• 43:16
  Speaker 1: a friend who worked at CBS. He said, send me
• 43:19
  Speaker 1: an air check tape. So I sent him Glass and Show.
• 43:22
  Speaker 1: He loved it. So now we got this deal with
• 43:25
  Speaker 1: CBS the time, which is probably a worth deal and
• 43:27
  Speaker 1: hit real podcast, and it was like, I think we
• 43:30
  Speaker 1: was getting something like thirty They was paying for the
• 43:33
  Speaker 1: studio time on certain shows, right, but on other shows
• 43:36
  Speaker 1: they didn't pick up. I had to cover that studio time, right.
• 43:38
  Speaker 1: So I had these shows, and I had an idea
• 43:41
  Speaker 1: of a year earlier by the show called gainst the Chronicles.
• 43:44
  Speaker 1: I said, dude, I want to do a show about people.
• 43:48
  Speaker 1: I didn't. I wanted to be a crime show, but
• 43:51
  Speaker 1: I wanted to show the opposite effect of it. I
• 43:53
  Speaker 1: just didn't want to be out there like everybody else,
• 43:55
  Speaker 1: kind of like glorifying some ship because it looks cool.
• 43:58
  Speaker 1: I wanted to tell the truth, you know, and show
• 44:00
  Speaker 1: that it is light at the end of the tunnel.
• 44:02
  Speaker 1: So we started The Gangster Chronicles. I said, we need
• 44:04
  Speaker 1: to get a real street dude. If we could find
• 44:07
  Speaker 1: a guy that worked in law enforcement, and we gotta
• 44:09
  Speaker 1: have a square. I played the Square for the first
• 44:14
  Speaker 1: five episodes, but at that time I was looking at
• 44:17
  Speaker 1: moving to Atlanta, because you know, I'm in the music industry,
• 44:19
  Speaker 1: and I was like, man, this is really cracking and
• 44:21
  Speaker 1: a t L. I want to go down there and
• 44:23
  Speaker 1: plus your money districts from me and my wife had
• 44:25
  Speaker 1: actually went down there and actually was in the process
• 44:28
  Speaker 1: of booting to a house and I was gonna rint
• 44:29
  Speaker 1: my house out to a friend out here. So that
• 44:32
  Speaker 1: didn't happened. I wound up staying. So in the course
• 44:35
  Speaker 1: of that, I wound up hiring somebody to replace me
• 44:38
  Speaker 1: as the square the Squares gets the moderator on Gangster Chronicles.
• 44:42
  Speaker 1: He's not really the start. He's like the guy that
• 44:44
  Speaker 1: kind of keeps the conversation flowing because you've got two guys.
• 44:48
  Speaker 1: Is that the reason why you're calling the squares Because
• 44:50
  Speaker 1: you didn't have like a gangster background. Yeah, because you
• 44:52
  Speaker 1: don't have no gang affiliation. There had to be somebody
• 44:56
  Speaker 1: to be neutral, Like, we didn't want nobody in there
• 44:58
  Speaker 1: that was, like, you know, may have the crip or
• 45:00
  Speaker 1: blood or whatever, because they couldn't come from a really
• 45:04
  Speaker 1: they couldn't come from a subjective place. You feel what
• 45:06
  Speaker 1: I'm saying. They would always be about theyhood or whatever.
• 45:10
  Speaker 1: So we brought this other guy in. Um, the whole
• 45:13
  Speaker 1: thing leaves with that show. We knew that one of
• 45:16
  Speaker 1: the hosts, Reggie Wright, was gonna be a head to
• 45:18
  Speaker 1: turn himself in. He got caught up in some stuff
• 45:21
  Speaker 1: with his Mari wanted dispensery or whatever, and he he
• 45:24
  Speaker 1: didn't know what kind of time he was gonna get.
• 45:25
  Speaker 1: He didn't know what he was whether he was gonna
• 45:27
  Speaker 1: get a year or twenty years. We didn't know what
• 45:29
  Speaker 1: them people were talking about. Right, So luckily he wounded
• 45:32
  Speaker 1: up getting a year. So we had him going to jail.
• 45:35
  Speaker 1: So I said, you know what, I didn't bring up
• 45:39
  Speaker 1: the part about you know, everybody knowing podcasting is going
• 45:43
  Speaker 1: through this thing and where when someone makes it big,
• 45:45
  Speaker 1: it's always somebody discriminal and their crew that comes out
• 45:47
  Speaker 1: talking ship like, oh he dogged me out. So this
• 45:50
  Speaker 1: is what happened with me. This is my first lesson
• 45:53
  Speaker 1: and stuff. Right, we got the show going and they're
• 45:56
  Speaker 1: starting to pop because and I'm not gonna say it's
• 45:58
  Speaker 1: because of my genius, and that's sail, but lad has
• 46:02
  Speaker 1: starts speaking on the show a whole lot. And at
• 46:04
  Speaker 1: that time, the guy James was this a thing second
• 46:07
  Speaker 1: highest still maybe the second most watched interview ever on
• 46:11
  Speaker 1: his podcast. He was like at like something like fifteen
• 46:14
  Speaker 1: million views or something like that, Right, James James McDonald's
• 46:18
  Speaker 1: on one of the coasts the chronicles. Then you had Reggio,
• 46:22
  Speaker 1: when that Reggio was a real, real controversial guy. Reggie
• 46:25
  Speaker 1: ain't got no filter. He kind of just says whatever
• 46:27
  Speaker 1: comes to the Reggie's mind and he's gonna say it, right.
• 46:30
  Speaker 1: So you already had that like kind of like um
• 46:34
  Speaker 1: that car crash effect to where people have turned around
• 46:36
  Speaker 1: you don't know what they gonna say next. And so
• 46:39
  Speaker 1: we got this other guy whose name I won't mention
• 46:42
  Speaker 1: this on that right the very the second month he
• 46:45
  Speaker 1: was there, he tried to convince James and the other
• 46:49
  Speaker 1: co hosts to come with him and his other guy
• 46:52
  Speaker 1: across the street somewhere. So they told me about it again.
• 46:57
  Speaker 1: I don't deal in emotion, not deal in business. I
• 47:00
  Speaker 1: need no one new Ray. She was about to go
• 47:03
  Speaker 1: to jail and mean knowing that there's no way James
• 47:06
  Speaker 1: could do this by myself. Now, I don't have the
• 47:07
  Speaker 1: time to do this show. I couldn't just check this
• 47:10
  Speaker 1: dude off the show. So I told him, hey, man,
• 47:11
  Speaker 1: I'm getting to what you got going on. Don't be
• 47:14
  Speaker 1: trying to impede on my show, you know what I mean?
• 47:16
  Speaker 1: And I just took a totally professional approach to it.
• 47:19
  Speaker 1: I said, you know, I was gonna get attorneys evolved
• 47:21
  Speaker 1: and everything else. But them dudes when leaving, right, So
• 47:24
  Speaker 1: he stayed there and he just kind of just became
• 47:27
  Speaker 1: more and more of a headache. It was always things
• 47:30
  Speaker 1: like and at that time, the first fifteen twenty episodes
• 47:34
  Speaker 1: Against the Chronicles ain't on film because it was the
• 47:37
  Speaker 1: strictly audio thing. But we had a fan base of
• 47:40
  Speaker 1: people start saying, you guys just started recording the show,
• 47:42
  Speaker 1: and I was thinking, like, what the hell do I
• 47:44
  Speaker 1: find up and a person that I just that wasn't
• 47:47
  Speaker 1: my world and I didn't get into it for that.
• 47:50
  Speaker 1: So I had this guy did it kept in boxing
• 47:53
  Speaker 1: me and I didn't know he was in boxing me
• 47:54
  Speaker 1: on Instagram, different hitting boxes and here. Because if you
• 48:00
  Speaker 1: somebody not following you, you can have somebody trying to
• 48:03
  Speaker 1: give you a million dollars and they didn't get to you.
• 48:05
  Speaker 1: So I finally looked at it and I said, you
• 48:07
  Speaker 1: know what, this guy has some pretty good stuff. I
• 48:09
  Speaker 1: called him. I wanted to make sure he wasn't weird,
• 48:12
  Speaker 1: because you know, dealing with the internet, you don't know
• 48:14
  Speaker 1: you invite somebody in your studio. They might comep in,
• 48:16
  Speaker 1: try to murder you, ask something you know. So I
• 48:19
  Speaker 1: met him. He wounded up being a cool dude, So
• 48:21
  Speaker 1: he wounded up being our guy. Actually wanted up becoming
• 48:23
  Speaker 1: an employee of Digital Soapbox. So it kind of pissed
• 48:27
  Speaker 1: me off when this other guy would be calling him
• 48:29
  Speaker 1: and telling him, Hey, I want you to edit this
• 48:31
  Speaker 1: like this, And I had to tell him, like, dude,
• 48:34
  Speaker 1: don't contradict my stuff with my employe. This guy works
• 48:38
  Speaker 1: with me. He's not your employe. You are just to
• 48:42
  Speaker 1: work for hire yourself. So I don't even know why
• 48:44
  Speaker 1: you're going through all that. You're not to produce for
• 48:45
  Speaker 1: this show. So again, and I kept a professional. This
• 48:50
  Speaker 1: dude just kept a bunch of stuff when he started
• 48:52
  Speaker 1: being late all the time. This is when Raised went
• 48:54
  Speaker 1: to jail and starting to piss James off too. Right,
• 48:57
  Speaker 1: So Covid comes up. Clovid comes around. The whole world
• 49:05
  Speaker 1: is in a panic. I'm pretty sure you all remember that.
• 49:07
  Speaker 1: I remember really fast. Yes, I'm scared to death because
• 49:13
  Speaker 1: I gotta ask mom and I don't know, man, some
• 49:15
  Speaker 1: ship in the air. We might fun around and go
• 49:16
  Speaker 1: outside and pass out. We don't know what's going on.
• 49:18
  Speaker 1: Remember I dropped something on the ground at the grocery
• 49:20
  Speaker 1: store and I wouldn't even pick it up because I said, man,
• 49:23
  Speaker 1: it's contaminated. Right, So do you remember that? It was
• 49:28
  Speaker 1: like two years of straight man. It was bullshit and
• 49:32
  Speaker 1: just it's almost like you in house the rest. You
• 49:34
  Speaker 1: don't want to go, no where. You're scared to death,
• 49:37
  Speaker 1: and your kids don't give a funk. That's what makes
• 49:39
  Speaker 1: it even more scary because they're trying out, they refusing
• 49:41
  Speaker 1: to weard mask and all that ship. Well, it's not
• 49:43
  Speaker 1: gonna matter, you know. And I'm looking at my daughter like,
• 49:46
  Speaker 1: if you don't put that damn mask on, you have
• 49:47
  Speaker 1: to sleep in the garage. So we get all scared, right,
• 49:53
  Speaker 1: So I'm sorry. That is the funniest thing I heard
• 49:56
  Speaker 1: a week. So at that point we got an interview
• 49:58
  Speaker 1: of Warringe. He coming up Warreng she is my guy.
• 50:02
  Speaker 1: So I text him, I say, hey, this is the
• 50:05
  Speaker 1: zoom Wing. We have interview with Warrangey. He just don't
• 50:09
  Speaker 1: respond back. You know me, I can give a fine,
• 50:13
  Speaker 1: like I'm just tired of just do what I'm moving.
• 50:14
  Speaker 1: You don't respond back. But James is kind of panicking
• 50:18
  Speaker 1: because he's like, I can't do the show by myself.
• 50:20
  Speaker 1: Well en up, and I'm like, dude, shut up, I
• 50:23
  Speaker 1: got you. He calls to dude like a hundred times. Dude,
• 50:26
  Speaker 1: don't respond. I'm like, dude, stop calling him. If he
• 50:29
  Speaker 1: want to be here, he'd be here if he don't.
• 50:30
  Speaker 1: Let him go in about his business. So that warrangey
• 50:34
  Speaker 1: episode winds up turning the two episodes three episodes. We
• 50:38
  Speaker 1: wound up doing all of episodes just me and him
• 50:42
  Speaker 1: after that, right, and I never addressed the elephant in
• 50:45
  Speaker 1: the room with him being done, I'm thinking, Bregg, you
• 50:47
  Speaker 1: could be back home in a year. As soon as
• 50:49
  Speaker 1: they come back. It's cracking. And by this time, James
• 50:52
  Speaker 1: is getting a lot more season than what he's doing.
• 50:54
  Speaker 1: He actually ran a few episodes by itself and they
• 50:57
  Speaker 1: turned out really well. So at this point we just
• 51:00
  Speaker 1: keep on moving. Right then people start calling us. I
• 51:05
  Speaker 1: started getting all kinds of different costs of people's research department,
• 51:09
  Speaker 1: like Spotify hit us up and say, hey, what's going
• 51:11
  Speaker 1: on with this show? Won't you won't can you confirm
• 51:14
  Speaker 1: your analytics? Because contrary to what people know, these companies
• 51:18
  Speaker 1: have ways to find out what your numbers are. It's
• 51:21
  Speaker 1: just the best case, though they don't know for sure that.
• 51:24
  Speaker 1: So they asked you to see your analytics and sport
• 51:26
  Speaker 1: making you sitting us your analytics. Sure, so they offered
• 51:30
  Speaker 1: us something, but it wasn't really hitting on what I
• 51:32
  Speaker 1: was interested in because I knew for always want to
• 51:35
  Speaker 1: own my own content. Unless you've give me a bag
• 51:38
  Speaker 1: of money. No, this is still mine, and you know
• 51:42
  Speaker 1: what you got is yours, and it's just still mind.
• 51:43
  Speaker 1: But unless you're giving me a couple of million dollars,
• 51:46
  Speaker 1: why would I just give you my intellectual property? So
• 51:50
  Speaker 1: we get these people calls and they got a company
• 51:52
  Speaker 1: Benchtown that hits us. Again. It was another deal that
• 51:55
  Speaker 1: was cool. All these companies are cool, but it was
• 51:57
  Speaker 1: just not nothing to my liking. And but I got
• 52:00
  Speaker 1: to explain the Exames because he wondered why why we
• 52:02
  Speaker 1: aren't taking this money from these people, And I'm like, dude,
• 52:04
  Speaker 1: it's not a good deal. You can want to be
• 52:06
  Speaker 1: mad at me in a year or so if we
• 52:07
  Speaker 1: do take this deal. Right, So then one day I'm
• 52:12
  Speaker 1: going in the Kaiser, right, and you know this is
• 52:15
  Speaker 1: steel a pandemic. We massed up, we outside. My phone
• 52:19
  Speaker 1: rings a couple of times from this weird number, and
• 52:22
  Speaker 1: I ignored the first time because you know, like your
• 52:24
  Speaker 1: phone said scam on there and started doing a little
• 52:27
  Speaker 1: scam thing and knowing the call. Then I finally answered
• 52:30
  Speaker 1: like like like kind of mad, like hello Peace King.
• 52:34
  Speaker 1: I'm like, who is this is? Charlotte Mane? I hang
• 52:37
  Speaker 1: up like like you know, like how to hell you
• 52:39
  Speaker 1: get the Charlotte Maine calling me? You know what I mean?
• 52:41
  Speaker 1: So I didn't play some mind at him. And Glasses
• 52:44
  Speaker 1: was friends like Glasses and known Charlotte Mayne since he
• 52:47
  Speaker 1: was just coming to business going on a little small
• 52:50
  Speaker 1: promo tourists. He knew Charlotte Mayne before Charlotte Mayne was yeah,
• 52:56
  Speaker 1: I didn't think it was him. So I finally answered.
• 52:58
  Speaker 1: He was like, hey, man, you know I'm starting this network.
• 53:00
  Speaker 1: If I got your I'm from Glasses and I really
• 53:02
  Speaker 1: like YO show. And so I was like, damn, this
• 53:05
  Speaker 1: is dope. That's Charlotte Magne calling the motherfucker. You know
• 53:08
  Speaker 1: what I'm like, I'm kind of feeling myself. I'm like, man,
• 53:11
  Speaker 1: the people calling me, I'm answering, I gotta call you back.
• 53:14
  Speaker 1: I'm on the phone with Charlotte Magne just let him know,
• 53:16
  Speaker 1: you know what I mean. So we're kicking it right,
• 53:21
  Speaker 1: we have to figure out what we go do not
• 53:22
  Speaker 1: tell I don't even tell James Jackson. I don't tell
• 53:25
  Speaker 1: him nothing unless it's going down, because then you've got
• 53:27
  Speaker 1: somebody bugging the hell out of you know, what's going on? This?
• 53:31
  Speaker 1: What's going on? Right? So we get that. Then we
• 53:36
  Speaker 1: set up a series of calls. Right then, me and
• 53:38
  Speaker 1: Charlotte Maine talking one day and he asked me how
• 53:40
  Speaker 1: much money y'all want. I'm like, damn, let me get
• 53:43
  Speaker 1: back to you, bro. Then let me figure you know,
• 53:45
  Speaker 1: let me figure out. So then we get a call
• 53:50
  Speaker 1: on the phone. I just liked the vibe everybody up there,
• 53:52
  Speaker 1: see Dolly, and then wasn't there yet. Dolly hadn't came
• 53:56
  Speaker 1: on board yet. She wasn't there yet. And then I
• 53:58
  Speaker 1: called the wonder Woman, Wonder the wonder women, you know,
• 54:06
  Speaker 1: Dolly high Cool and all of them, Chanel. They weren't
• 54:10
  Speaker 1: there yet. But I just felt like the genuineness of
• 54:15
  Speaker 1: the whole network. It wasn't even something much about the money.
• 54:17
  Speaker 1: It was about somebody that's gonna stand up on the
• 54:19
  Speaker 1: table for you when somebody possibly talking about releasing you
• 54:23
  Speaker 1: or something like that. They're the type people that's gonna
• 54:25
  Speaker 1: stand from the table for you, you know. So I
• 54:27
  Speaker 1: felt that was important. So we wound up doing a
• 54:29
  Speaker 1: deal with them, and we had to be real quiet
• 54:31
  Speaker 1: about it. And the hardest thing for me was keeping
• 54:34
  Speaker 1: James kind of like because he don't know how corporations work.
• 54:38
  Speaker 1: When he did the deal with me, I was able
• 54:39
  Speaker 1: to get the paperwork to them even with us now
• 54:42
  Speaker 1: as slow as hell because we got attorneys and everything involved. Now,
• 54:45
  Speaker 1: so I hit my attorney and I want to get
• 54:47
  Speaker 1: a deal. Sometimes I have that like, dude, I want
• 54:49
  Speaker 1: to ask you for the because it ain't a boiler plate.
• 54:51
  Speaker 1: It's not just like a template on the deal. You
• 54:52
  Speaker 1: gotta ask you throw that up from word one, right.
• 54:55
  Speaker 1: So we're waiting on the paper and James like, man,
• 54:58
  Speaker 1: it's these people bullshit. Man, I've been two week. US said, dude,
• 55:02
  Speaker 1: you gotta chill, man like, you gotta really chill, like
• 55:06
  Speaker 1: I ain't gonna do this ship. You gotta relax. Like.
• 55:08
  Speaker 1: So we wound up getting the deal done, and I
• 55:12
  Speaker 1: tell you, it's been one of the biggest joys I
• 55:16
  Speaker 1: had because you very rarely have those situations to where
• 55:20
  Speaker 1: you like everybody you work like. Dolly is cool to see.
• 55:24
  Speaker 1: I love Dolly, always call the President. I've known Dolly
• 55:27
  Speaker 1: for over ten years, I think, and I've seen her blossom.
• 55:32
  Speaker 1: We both worked with Nick Cannon for a long time,
• 55:35
  Speaker 1: and so I've seen her blossom and surpassed I think
• 55:40
  Speaker 1: anything anybody could ever imagine. And even when we talked,
• 55:43
  Speaker 1: like her level of acumen, just like sometimes I'll be
• 55:45
  Speaker 1: talking to her and she'll you know, it's like I
• 55:49
  Speaker 1: felt like for a long time it was the opposite,
• 55:52
  Speaker 1: like she kind of looked up to me, and now
• 55:53
  Speaker 1: I switched and it's for me. It's a beautiful thing.
• 55:56
  Speaker 1: And sometimes she'd be like, you know, I still look
• 55:57
  Speaker 1: I'm seeing me like, girl, please don't hump ump, don't
• 56:00
  Speaker 1: trying to make me feel good right now. In the
• 56:02
  Speaker 1: whole crew over there is the bomb. Yeah, they're they're
• 56:05
  Speaker 1: really good people. And so I said, as you know, what,
• 56:07
  Speaker 1: if I'm gonna be in the business relationship with somebody,
• 56:10
  Speaker 1: I wanted to be that way too, where we all
• 56:12
  Speaker 1: honest each other. And it's like if they called me
• 56:14
  Speaker 1: tomorrow and say, hey, we're not messing with y'all show
• 56:17
  Speaker 1: no more. It wouldn't be no beef. It wouldn't be
• 56:19
  Speaker 1: right because they just all those people are good people.
• 56:23
  Speaker 1: They're not going to ever do nothing like underhanded. It's like,
• 56:26
  Speaker 1: I don't even think that way with them. I don't
• 56:27
  Speaker 1: even have to worry about it, because first of all,
• 56:30
  Speaker 1: it's making corporation. You don't get no bigger than our
• 56:32
  Speaker 1: Heart media. And I like the fact that Black Effect
• 56:36
  Speaker 1: feels its own separate entity. So when people ask me,
• 56:39
  Speaker 1: I'll say, yeah, they go through our heart, but I'm
• 56:40
  Speaker 1: signed the Black Effect. I'm signed. You know, this is
• 56:42
  Speaker 1: what we say. I will say this thought. Oh when
• 56:44
  Speaker 1: we were at the Heart, I think I heart had
• 56:47
  Speaker 1: that that event. I heard people were also pretty oh yeah,
• 56:51
  Speaker 1: the Black Effect really great. So it's I just think
• 56:57
  Speaker 1: the thing about the Black Effect, which, by the way,
• 56:59
  Speaker 1: I remember that transition where like I heard that Charlottagne
• 57:02
  Speaker 1: wanted eating wall Broke, which I was like, Jesus, you're
• 57:06
  Speaker 1: you're you know, like, oh my gosh, what a miracle.
• 57:09
  Speaker 1: But I remember that period where like from Charlottagne saying
• 57:12
  Speaker 1: he wants eating well Broke too, the period where the
• 57:14
  Speaker 1: paperwork actually came it was like, like, you know, I
• 57:19
  Speaker 1: remember that period of like waiting and I was like
• 57:22
  Speaker 1: waiting on the baby. Because you're like waiting, it's like
• 57:25
  Speaker 1: and you don't you don't want to be eager either.
• 57:26
  Speaker 1: You can't call and be like hey, you just gotta
• 57:28
  Speaker 1: be chilled. You gotta be like Okay. That's how it
• 57:30
  Speaker 1: was because you gotta remember at the time on him
• 57:33
  Speaker 1: as other people still calling. So I have the pressure
• 57:36
  Speaker 1: like even now when you're waiting on those renews. And
• 57:40
  Speaker 1: that's why they tell like, do you kind of need
• 57:43
  Speaker 1: to know because this people calling, these people with a
• 57:45
  Speaker 1: lot of money and they I'm trying to keep them,
• 57:48
  Speaker 1: you know what I'm saying. I'm like, yeah, I need
• 57:50
  Speaker 1: to know what we do. But you know what I mean.
• 57:52
  Speaker 1: And she may say, oh, norm we found you know,
• 57:54
  Speaker 1: I thought we was. You know, I need to know
• 57:55
  Speaker 1: on paper kind of because it's still it was a
• 57:57
  Speaker 1: business at the end of the day, and I know
• 58:00
  Speaker 1: we're about to go through renewal. So I'm like sweat
• 58:04
  Speaker 1: and bullets and the girls there are so nice, They're
• 58:06
  Speaker 1: just like holy and I'm like, well, I kind of
• 58:09
  Speaker 1: need to know to you know, with the next step,
• 58:11
  Speaker 1: especially when you have interview shows because you have to
• 58:14
  Speaker 1: take so many in advances to make sure. And that's
• 58:17
  Speaker 1: the big thing. And we're going down. I can't say
• 58:19
  Speaker 1: too much about it, but we're going through a massive
• 58:21
  Speaker 1: transition on the gainst the chronicles to where we are
• 58:25
  Speaker 1: getting more focused on crime, but not just not just
• 58:30
  Speaker 1: dealing with the l A stuff. You know, we're going
• 58:34
  Speaker 1: to dealing more with the vice lords. You know what
• 58:36
  Speaker 1: the Vice Lords had going on, you know, Larry Hoover's case,
• 58:39
  Speaker 1: even some of the um like the Black Prison Games,
• 58:43
  Speaker 1: like the Black Guerrilla Family and the Arian Nation, the
• 58:46
  Speaker 1: Arian Brotherhood. We're going to go and do a really
• 58:48
  Speaker 1: journalistic deep dive to these people, these organizations, right, So
• 58:52
  Speaker 1: it's like we need to know what's going on, and
• 58:56
  Speaker 1: that's the part of the business, but with digital soapbox.
• 59:00
  Speaker 1: But wound up happening to me was we have so
• 59:02
  Speaker 1: many great people from Young Mouth, you know, from the
• 59:05
  Speaker 1: Bay Area, from the Group to Looney's um, Crazy bone
• 59:08
  Speaker 1: on walk through our doors. Before you know, math Offer,
• 59:11
  Speaker 1: he was with us at first, and even though and
• 59:14
  Speaker 1: I appreciate math Offer, that was one of those situations
• 59:16
  Speaker 1: and where it never was no beat for nothing like
• 59:18
  Speaker 1: that he just didn't know what enough about the business
• 59:21
  Speaker 1: to his conference. He kind of told me, big bro,
• 59:23
  Speaker 1: let me go and do my thing four minutes so
• 59:25
  Speaker 1: I can figure this out. And it was cool. I
• 59:27
  Speaker 1: don't hold people of paperwork. It was just, you know,
• 59:29
  Speaker 1: it was cool. I didn't have no bunch of money
• 59:31
  Speaker 1: out there with him, so it was like, you know what, man,
• 59:34
  Speaker 1: we shook hands and he wanted to buy his business,
• 59:36
  Speaker 1: and you see he's flourishing. Now. You know, we got
• 59:38
  Speaker 1: some great people on network. And we went from this
• 59:41
  Speaker 1: transition sort of like you know, I told you we
• 59:44
  Speaker 1: had the camera guy coming in that one camera got
• 59:46
  Speaker 1: turned the two guys that you're done with them. Next thing,
• 59:49
  Speaker 1: you know, you've got three guys. Then you've got four guys.
• 59:51
  Speaker 1: Now you got a building that you're dealing with. And
• 59:54
  Speaker 1: it kind of turned to a media company because we
• 59:56
  Speaker 1: started putting different stuff together, different types of content together,
• 59:59
  Speaker 1: to where now we're launching your own TV network, you know,
• 1:00:04
  Speaker 1: rap television. We're kind of bringing back the old b
• 1:00:06
  Speaker 1: et basement flavor to where we're playing it just nothing
• 1:00:10
  Speaker 1: but hip hop music videos. But we're also showing content,
• 1:00:14
  Speaker 1: urban content, the best urban content, and which we want
• 1:00:17
  Speaker 1: to bring you know, you know, and that's the thing, um,
• 1:00:22
  Speaker 1: you know, because streaming has just went like this. It
• 1:00:25
  Speaker 1: went from just being I remember when I first got Roku,
• 1:00:28
  Speaker 1: I was invested by one. Then I saw this thick
• 1:00:30
  Speaker 1: and I got I was just talking about my cable
• 1:00:33
  Speaker 1: be obviously cable three dollars a month, we playing for
• 1:00:36
  Speaker 1: some ship. They don't even showing little on this. So
• 1:00:38
  Speaker 1: I got that Roku stick. Ever since then, I've been
• 1:00:40
  Speaker 1: off a cable man. So, UM, I just want to
• 1:00:45
  Speaker 1: say thank you so much for coming to our show. Um,
• 1:00:48
  Speaker 1: what advice would you give to anybody that's striving to
• 1:00:52
  Speaker 1: be not just the music business or the publishing business,
• 1:00:55
  Speaker 1: but the podcast business coming from I was the first
• 1:01:03
  Speaker 1: thing I would say is to manage your expectations. I
• 1:01:06
  Speaker 1: think people in general here so much about these deals
• 1:01:10
  Speaker 1: that are often inflated. And you know that's no problem.
• 1:01:13
  Speaker 1: All these brothers I are making as much money as
• 1:01:15
  Speaker 1: they can. But a lot of the more over inflated.
• 1:01:18
  Speaker 1: You know, they hear about people getting five, ten million dollars,
• 1:01:21
  Speaker 1: fifty million dollars like Joe Rogan also had astronomical numbers
• 1:01:26
  Speaker 1: to back it up. I think this dude was doing
• 1:01:28
  Speaker 1: something like a million an episode on YouTube. Same with
• 1:01:32
  Speaker 1: his podcast, so he's deserving that type of money. But
• 1:01:36
  Speaker 1: Joe has also been doing this since the beginning a podcast.
• 1:01:40
  Speaker 1: It took a while. I would tell people just to
• 1:01:42
  Speaker 1: persevere and don't think about the money, just to keep
• 1:01:44
  Speaker 1: their stuff going consistent, being be consistent what you're doing.
• 1:01:49
  Speaker 1: It doesn't matter if you ain't making a dyme matter.
• 1:01:51
  Speaker 1: Don't get into it for money, because that's the same
• 1:01:53
  Speaker 1: thing with music. Any artists that every approached me like
• 1:01:56
  Speaker 1: I'm trying to get a bag, I'm like, I ain't
• 1:01:58
  Speaker 1: the one for you. Any One tells me they're passionate
• 1:02:01
  Speaker 1: about their music and want to get better their craft.
• 1:02:04
  Speaker 1: I'm with that because if you're the more proficient you're
• 1:02:07
  Speaker 1: becoming something, money is going to come evetiently. I don't
• 1:02:10
  Speaker 1: care if you are. If you are, do to just
• 1:02:12
  Speaker 1: paint pictures of cartoons in your room all day. Eventually
• 1:02:15
  Speaker 1: them cartoons will be so dope where people gonna be
• 1:02:18
  Speaker 1: offering your money for them cartoons. Yeah, So focus on
• 1:02:21
  Speaker 1: being great, don't focus on gett into the bagage y'all.
• 1:02:23
  Speaker 1: Young people would say, focus on being great with what
• 1:02:25
  Speaker 1: it is you're doing and enjoying it and enjoying its Yeah,
• 1:02:29
  Speaker 1: because I don't care how much money you know, Like
• 1:02:31
  Speaker 1: I said, I think with that publishing company, I was
• 1:02:35
  Speaker 1: making three hundred thousand dollars a year on the salary
• 1:02:37
  Speaker 1: man when they have money, but I was miserable. Yeah,
• 1:02:41
  Speaker 1: I wasn't happy doing it. So I don't care how
• 1:02:43
  Speaker 1: much money you've got. Money ain't gonna make you happy. No, no,
• 1:02:46
  Speaker 1: And it's it's the forever ending chase. Like I'll see
• 1:02:50
  Speaker 1: people and still be a person living on forty thousand
• 1:02:53
  Speaker 1: and then there's another person living on two hundred thousand.
• 1:02:56
  Speaker 1: And at the end of the day, it's like the
• 1:02:58
  Speaker 1: more money you make your the more overhead. It just
• 1:03:02
  Speaker 1: never stops. So just finding what kind of provides you
• 1:03:05
  Speaker 1: piece and not being a slave to the system. And
• 1:03:07
  Speaker 1: then's the thing. Remember this, and this is from my
• 1:03:09
  Speaker 1: brothers out there, guerrillas only below in the ejumple. They
• 1:03:13
  Speaker 1: don't belong in the boardroom. You're going to have disagreements.
• 1:03:16
  Speaker 1: Sometimes you can't take stuff personal. So I would tell
• 1:03:19
  Speaker 1: people think more with their brain and not with emotions.
• 1:03:23
  Speaker 1: Everything is not a personal attack. So I see a
• 1:03:26
  Speaker 1: lot of people play themselves like that like they may
• 1:03:28
  Speaker 1: be having a problem with the label and think the
• 1:03:31
  Speaker 1: labels all the time trying to cheat you. Sometimes it's
• 1:03:33
  Speaker 1: just it's just what it is. You know, you want
• 1:03:37
  Speaker 1: to get an understanding with them, But everything about cussing
• 1:03:39
  Speaker 1: people out, you always want to maintain your professionalism. Yeah,
• 1:03:43
  Speaker 1: I think as a woman, that is probably going to
• 1:03:46
  Speaker 1: be harder advice to take. Well, y'all go through a
• 1:03:49
  Speaker 1: lot more too. Yeah, y'all go through a lot more too.
• 1:03:52
  Speaker 1: It's a difference. And you know, I'm the six ft four,
• 1:03:54
  Speaker 1: big black dudes, so people people, people are going to
• 1:03:59
  Speaker 1: handle me a certain way versius you. They may feel
• 1:04:01
  Speaker 1: like they can handle you in a certain way. And
• 1:04:04
  Speaker 1: I do know this personally that some of the strongest
• 1:04:07
  Speaker 1: people I know are women, Like my mom is a
• 1:04:09
  Speaker 1: strong woman, and I've seen it sometimes in the home.
• 1:04:12
  Speaker 1: I always laughed because when I'm dealing with sometimes with
• 1:04:15
  Speaker 1: some of our female holes, they're always professional, but they'll
• 1:04:19
  Speaker 1: let you know, Hey, I'm here and I'm strong when
• 1:04:21
  Speaker 1: I'm willing to fight for as me laughing, I see,
• 1:04:24
  Speaker 1: I got your system. You ain't gonna have no problems
• 1:04:26
  Speaker 1: out of me, but they will let you know. Yeah, Well,
• 1:04:29
  Speaker 1: I'm so thankful that you took the time to come
• 1:04:32
  Speaker 1: on my show and took it took a couple of
• 1:04:34
  Speaker 1: months to get it together, and you bless me with
• 1:04:36
  Speaker 1: one of my favorite dishes on the show, which is
• 1:04:39
  Speaker 1: very hard to say. I think I have like three
• 1:04:41
  Speaker 1: favorites on the show. This is in my top three.
• 1:04:44
  Speaker 1: YEA have to send I'm gonna have to send Prayer
• 1:04:46
  Speaker 1: as a copy of this song and you know, and
• 1:04:48
  Speaker 1: you guys can get this recipe in the Eating wall
• 1:04:50
  Speaker 1: Bro cookbook when it does come out, so you can
• 1:04:53
  Speaker 1: make it at home. And it took us about less
• 1:04:55
  Speaker 1: than fifteen minutes. In minutes, and we had the best
• 1:04:59
  Speaker 1: nozos for a couple of bucks literally probably max twenty
• 1:05:03
  Speaker 1: total and that's because we had turkey meats or yeah,
• 1:05:07
  Speaker 1: or you could just eat nachos without the meat and
• 1:05:09
  Speaker 1: it could really be pennies on the dollar. And I
• 1:05:12
  Speaker 1: definitely would advise the LV to cheese over the nacho.
• 1:05:18
  Speaker 1: It hits way different. Um, thank you again for coming.
• 1:05:22
  Speaker 1: And if you guys want to check out Gangster Chronicles,
• 1:05:24
  Speaker 1: you can check it out wherever you get your podcasts. Um.
• 1:05:27
  Speaker 1: We are both on the Black Effects, so you can
• 1:05:29
  Speaker 1: also check out That network also's out for more eating
• 1:05:44
  Speaker 1: While broke from I Heeart Radio and The Black Effect,
• 1:05:47
  Speaker 1: visit the I Heart Radio app, Apple podcast, or wherever
• 1:05:50
  Speaker 1: you listen to your favorite shows.