Are conference booths dead? What we learned from a workshop-only event
Ben and I are back together after finally meeting in person in Holland, Michigan (Ben’s hometown) for the We’re Not Marketers conference.
As sponsors, we didn’t get a booth or a presentation. They only ran hands-on workshops, so we spent our time building demos with prospects and customers.
We cover:
Whether booths will start to disappear next year
Why teaching people something builds more brand than swag
Customer events vs. booths: where Ben would spend $30K
Attendees asking ChatGPT which booths to visit
Why event attendance is dropping and dinners are getting crowded
How BDRs and newer reps…
The skinny
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