Latest / The Seed: Growing Your Business
Ep.97-Authentic Branding That Lasts
In this episode of The Seed, Lisa Resnick welcomes back Puja Malhoutra—founder and CEO of Roop Creative Agency, brand strategist, visionary, and proud corporate dropout—for a powerful conversation on branding that goes far beyond logos and color palettes. Together, Lisa and Puja explore the real meaning behind a brand: clarity, self-discovery, and identity. They break down what should actually be included in a brand package, how to avoid paying for things you don’t understand, and how your brand voice, visuals, and values should align to attract your dream clients. Whether you're just…
The skinny
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