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Ryan Day Outspent Steve Sarkisian And Lost
Ohio State has the most expensive roster in college football — and it still wasn't enough to beat Texas.
According to The Athletic's newly released 2026 roster spending estimates, Ohio State leads the entire sport at $49-54 million, edging out Texas' $40-plus million budget, yet it was Steve Sarkisian's Longhorns who walked out of Austin with a stunning 24-23 comeback win after Ohio State blew a 20-point fourth-quarter lead. It's a reminder that in the new era of $40-million-plus rosters, money alone doesn't guarantee results — coaching, execution, and closing out games still matter. In this…
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