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ICE CUBE - The Big3 is Here to Stay · The Breakfast Club

0:01
Speaker 1: The word was you did not perform in the super
0:04
Speaker 1: Bowl show because the halftime show was because you are
0:07
Speaker 1: not vaccinated? Is that true?
0:10
Speaker 2: Ah?
0:11
Speaker 1: That was a rumor. Why okay, so tell me I'm
0:13
Speaker 1: such a rumor.
0:14
Speaker 3: I was.
0:15
Speaker 1: Tell me why ice Cube, legendary West Coast rapper was
0:21
Speaker 1: not invited to perform at the super Bowl. How is
0:25
Speaker 1: that possible? We get into it on this edition of Naked.
0:39
Speaker 2: It's the greatest suspension entertainment can naked Wind carry Champion
0:43
Speaker 2: and carry Champion is going to be a champion, a champion,
0:45
Speaker 2: then carry Chappie and a champion and carry Champion then
0:49
Speaker 2: carried Sheppy.
0:53
Speaker 1: Hey, everybody, welcome to you a new edition of Naked.
0:56
Speaker 1: So glad that you guys are all here. You're gonna
0:58
Speaker 1: enjoy today's episode. We have ice Cube on the show.
1:02
Speaker 1: This is his second appearance on Naked. When I initially
1:05
Speaker 1: started the podcast some three years ago, he was one
1:08
Speaker 1: of my first guests and he's always willing to come
1:11
Speaker 1: on and talk, especially if he has something he wants
1:14
Speaker 1: to talk about. And at issue for him now is
1:18
Speaker 1: the Big Three. He is talking about the league in
1:21
Speaker 1: which he created and how happy he is it's doing well. However,
1:27
Speaker 1: ice Cube is running upgainst some problems, and it's fair.
1:29
Speaker 1: It's fair that he's running up against problems. I understand
1:32
Speaker 1: when you're new and you're a small business and you're
1:34
Speaker 1: trying to do things in a major way, you're going
1:37
Speaker 1: to find a few roadblocks. So, just by way of background,
1:40
Speaker 1: i'll set the scene. In twenty seventeen, ice Cube, along
1:45
Speaker 1: with an entertainment executive, founded Big Three and the hope
1:49
Speaker 1: was that this league, which consists of twelve teams featuring
1:52
Speaker 1: former NBA and international players, would give people some form
1:58
Speaker 1: of athletic inertainment when there is none. The Big Three
2:02
Speaker 1: doesn't play when the NBA season is in. It is
2:06
Speaker 1: right after the season, and it goes honestly with the
2:10
Speaker 1: idea that there are very few summer sports. Makes perfect sense.
2:14
Speaker 1: He's been able to amass some of the greats in
2:17
Speaker 1: terms of people who play for the league, who coach
2:19
Speaker 1: for the league. Some true legends are there. And I
2:22
Speaker 1: think it's interesting because he does a tour around different cities.
2:27
Speaker 1: In fact, they'll be playing at Barclays by the time
2:30
Speaker 1: you hear this podcast. They have done this for the
2:33
Speaker 1: last six seasons or so, and I'm very impressed. But
2:37
Speaker 1: what I didn't know is that Ice Cube has been
2:40
Speaker 1: trying to get the NBA commissioner and Adam Silver on board.
2:44
Speaker 1: He's been trying to get Adam Silver to help him
2:48
Speaker 1: get more sponsorships to perhaps have the NBA partner with
2:52
Speaker 1: the Big Three, but that hasn't been the case, and
2:56
Speaker 1: he believes that they can work together. In fact, he
3:00
Speaker 1: said his own words, which you'll hear in the podcast,
3:03
Speaker 1: he and Adam Silver used to be friends and now
3:05
Speaker 1: it's been a bit contentious. If you follow ice cubout
3:08
Speaker 1: any of the socials, you know that he's been talking
3:10
Speaker 1: about this daily and for lack of a better term,
3:13
Speaker 1: I think he feels as if the Big Three is
3:15
Speaker 1: being blackballed. And he is very honest about a meeting
3:20
Speaker 1: that he had with Adam Silver he talks about on
3:22
Speaker 1: the podcast today where he wants to see the Big
3:24
Speaker 1: Three go. The reason why I think this is important,
3:28
Speaker 1: especially in my world of sports, we're watching in real
3:31
Speaker 1: time sports washing. That's what the term is. Sports washing.
3:36
Speaker 1: Saudi Arabia has already bought the PGA, they're moving to tennis,
3:40
Speaker 1: they're already in wrestling and racing. It's only a matter
3:45
Speaker 1: of time before they get to the NBA. You heard
3:48
Speaker 1: it here. I'm being honest. That's just what it is.
3:50
Speaker 1: Money conquers everything, Cash rules everything around me, y'all know
3:54
Speaker 1: that's all. So with that being said, I asked Cube
3:59
Speaker 1: if in fact he would be interested in working with
4:03
Speaker 1: the Saudi Arabian the Investment Public Fund is what it's called,
4:07
Speaker 1: and he said he would rather keep everything here on
4:10
Speaker 1: American soil. But if it goes that way, it goes
4:13
Speaker 1: that way. It's an interesting conversation about what I thought
4:17
Speaker 1: was a family friendly league, the Big Three trying to grow,
4:21
Speaker 1: and those around him and his opinion, in Cube's opinion,
4:26
Speaker 1: not allowing it to grow. We also get into, which
4:29
Speaker 1: I think is really super interesting, why the heck he
4:32
Speaker 1: was not at the super Bowl during the West Coast
4:34
Speaker 1: honoring do y'all.
4:35
Speaker 3: Did, y'all?
4:35
Speaker 1: Would you ask y'rself? Sad, why the heck was he
4:37
Speaker 1: not there? I thought it was because I heard a rumor.
4:40
Speaker 1: Clearly he clears it up. I thought it was because
4:42
Speaker 1: he wasn't vaccinated, y'all, he keeps it a buck. I
4:45
Speaker 1: was shocked by it all. And then finally I get
4:48
Speaker 1: into what's the biggest misconception about Cube. You guys will
4:52
Speaker 1: enjoy this edition of Naked, Sit back and relax as
4:56
Speaker 1: he gives. He gives us a little education, a small
4:58
Speaker 1: education on what's going on with the Big Three.
5:01
Speaker 2: Champion and carry Chapion and carry Chepy.
5:05
Speaker 1: What is your ultimate goal for the Big Three? Are
5:09
Speaker 1: you is it? Is it happening now or do you
5:12
Speaker 1: have a different vision or you want to grow it
5:15
Speaker 1: in a different way.
5:17
Speaker 3: Well, we're going to the league. You know, the league
5:19
Speaker 3: continues to grow. We want to be a viable option
5:23
Speaker 3: for ballers who find itself for some reason. You know,
5:28
Speaker 3: with the NBA it's not always skill level. Sometimes it's
5:32
Speaker 3: a numbers game. It's only twelve spots per team or
5:36
Speaker 3: fifteen spots per team, so a lot of you know,
5:40
Speaker 3: quality great ballers get left out or washed out. So,
5:47
Speaker 3: you know, we want to have that place where you
5:50
Speaker 3: could still play. You don't have to go overseas. You
5:52
Speaker 3: can play in front of your family and friends and
5:55
Speaker 3: fans here in America. Professional at the highest level. And
6:01
Speaker 3: how we're growing this sport is we're now selling teams
6:08
Speaker 3: and we're in the process of selling teams to owners
6:10
Speaker 3: and they'll put teams in different cities and we'll be
6:16
Speaker 3: able to grow, you know, from there and expand to
6:20
Speaker 3: sixteen teams and twenty twenty four and so on.
6:24
Speaker 1: What owners are you selling them to? Are you selling
6:26
Speaker 1: to NBA owners? Are you're selling to people who have
6:28
Speaker 1: the money to buy the team. And what's the typical
6:31
Speaker 1: buy in if you don't mind sharing.
6:33
Speaker 3: Well, I mean NBA owners want to buy in. Several
6:38
Speaker 3: big name owners have you know, show to show interest.
6:43
Speaker 3: But because of the bylaw that is in place that
6:48
Speaker 3: you know that Adam Silver and Martin Tatum, they can
6:51
Speaker 3: really wave it. They're they're saying the law says they
6:57
Speaker 3: can't invest in a competing league. Now out in no way,
7:01
Speaker 3: shape or form, anybody can see that this Big Three
7:06
Speaker 3: is no way competing and compete with the NBA. So
7:08
Speaker 3: we're not competing. So we think that claws need to
7:12
Speaker 3: be dropped when it comes to the Big Three. Now,
7:16
Speaker 3: NBA owners can invest in pickleball, they can invest in
7:21
Speaker 3: the TBT League, which is the basketball league. They can
7:25
Speaker 3: invest in slam ball, which is coming back. But you
7:29
Speaker 3: know what makes the Big three so special at the
7:31
Speaker 3: end of the day, so we believe that you know,
7:36
Speaker 3: we're being basically looked at unfairly by those two or
7:41
Speaker 3: the top rast at the NBA as a competitive league
7:46
Speaker 3: and we're not.
7:48
Speaker 1: Who do you so you're okay, So if you can
7:51
Speaker 1: test this, this law, this rule that they have created,
7:56
Speaker 1: how do you go about doing that? Because you guys
7:58
Speaker 1: aren't competing? Why why is it that you all are
8:01
Speaker 1: the issue? So how do you contest it?
8:03
Speaker 3: It's what I'm asking, Well, I think you appealed to
8:07
Speaker 3: the UH players, you appeal to the to the owners
8:12
Speaker 3: to UH to try to talk to Adam you know,
8:16
Speaker 3: he's he's really the only force that's stopping this great collaboration.
8:25
Speaker 3: The thing is is we have a place for players
8:29
Speaker 3: in the NBA when the NBA doesn't. So you know,
8:34
Speaker 3: why would he stop. You know, he's not going to
8:37
Speaker 3: give Ice Man a head coaching job, or Rick Barry,
8:42
Speaker 3: you know, or or Michael Cooper or you know. And
8:45
Speaker 3: these are guys who went through the NBA, you know,
8:48
Speaker 3: made the NBA what it is, and now they're coaching
8:51
Speaker 3: in the Big Three. It's head coaches and and they're
8:55
Speaker 3: trying to stop the league every way, shape or form.
8:59
Speaker 3: So it's just it really don't make crazy man sense,
9:03
Speaker 3: and so we just want we want somebody talked some
9:08
Speaker 3: sense in Adam Silver, because I think this is going
9:11
Speaker 3: to end up hurting his legacy more than he know.
9:15
Speaker 3: At the end of the day, he's going to be
9:17
Speaker 3: known as the guy who tried to stomp out the
9:21
Speaker 3: only black All League in America with his former players
9:26
Speaker 3: and coaches. Don't make sense.
9:29
Speaker 1: June twenty fifth, you released a video on Twitter and
9:32
Speaker 1: you called them a club of gate keepers. I want
9:35
Speaker 1: to make sure I have that accurate. Specifically. Later on,
9:38
Speaker 1: in an interview with Sports Illustrated, you said NBA Commissioner
9:41
Speaker 1: Adam Silver is an opposition to Big Three, and you
9:47
Speaker 1: said they're blocking sponsorships from companies like Nike and calls
9:51
Speaker 1: them to question anti trust laws. He says, you say
9:56
Speaker 1: that you've had contentious meetings with them, and you don't understand.
10:00
Speaker 1: Why do you know for a fact in terms of
10:03
Speaker 1: proof they they're blocking sponsorships, they're telling people not to
10:07
Speaker 1: sponsor the Big Three.
10:12
Speaker 3: Yeah, I mean we've had you know, people we call, uh,
10:16
Speaker 3: you know from the c suite, the CEO, cmos, c
10:22
Speaker 3: os basically tell us that they can't do nothing because
10:29
Speaker 3: we haven't worked out a deal or whatever with the NBA,
10:36
Speaker 3: and so you know it's definitely them telling these not
10:43
Speaker 3: only sponsors, but also networks. We had a great deal
10:48
Speaker 3: going that got you know, somehow stumped out because of
10:53
Speaker 3: our relationship with the NBA. So you know, we we've
10:58
Speaker 3: had people actually tell us now I don't want to
11:01
Speaker 3: name names because obviously they're scared of the NBA or
11:05
Speaker 3: nervous about their relationship with the NBA, so you know,
11:11
Speaker 3: they don't want to step on any toes when it
11:14
Speaker 3: comes to that. And so I just think it's so
11:18
Speaker 3: hell it's not right, pretty sad, and it has to
11:24
Speaker 3: be dealt with the best way we know how, which
11:27
Speaker 3: is you know, making it no publicly and then exercising
11:34
Speaker 3: all the rights that we have.
11:38
Speaker 1: It reminds me of and it happens all the time.
11:40
Speaker 1: It's big brother, little brother. And when they have the
11:42
Speaker 1: power of most people, everyone wants to deal with the NBA.
11:45
Speaker 1: But it sounds like you're saying, for lack of a
11:48
Speaker 1: better term, they're blackballing you. Like they're saying to you,
11:53
Speaker 1: don't deal with them. If you deal with them, you
11:55
Speaker 1: can't deal with us. Is that what you're feeling?
11:59
Speaker 3: That's what I'm f and that's happening too. You know,
12:03
Speaker 3: some of the major sponsors out there that that deal
12:08
Speaker 3: with basketball, you know, it's not a large pool, it's
12:12
Speaker 3: it's it's very small pool of major fortune five hundred
12:18
Speaker 3: companies that advertise and push their products through basketball. So
12:27
Speaker 3: having them talk to one let alone multiple, having them
12:33
Speaker 3: talking to one network, let alone multiple. If you think
12:37
Speaker 3: about all the networks that that run basketball, you know,
12:42
Speaker 3: you can count them, you know, mainly on on one hand,
12:47
Speaker 3: and you don't need your thumb. So there's a very
12:50
Speaker 3: small amount of people we can go to to get
12:56
Speaker 3: this product more exposure. And to have them going to
13:02
Speaker 3: those people and discarding them from doing it is it's
13:08
Speaker 3: heartbreaking in and got a stop because at the end
13:11
Speaker 3: of the day, you know, they think they hurt nice
13:14
Speaker 3: cue on one guy. You know, I pay these guys,
13:19
Speaker 3: so they're not hurting me. What they're hurting is the
13:22
Speaker 3: guys who depend on this check, depending on this exposure
13:26
Speaker 3: to continue their career, depend on this game the Big
13:31
Speaker 3: Three for a lot of mental health that we provide
13:37
Speaker 3: just by giving guys who are professional athletes place to play.
13:43
Speaker 3: So we're doing so much for people, so many people
13:48
Speaker 3: make a living off the Big Three and earn money
13:50
Speaker 3: when the Big Three come to town. It's just a
13:53
Speaker 3: shame to have such a giant like the NBA using
13:58
Speaker 3: their might to stump us out. And what's crazy is
14:04
Speaker 3: it's not working, so they really need to stop.
14:08
Speaker 1: Is it personal? Does Adam Silver have a personal issue
14:11
Speaker 1: with you? What does he believe about you that would
14:13
Speaker 1: make him think he doesn't want to be in business
14:14
Speaker 1: about with you?
14:17
Speaker 3: I don't know, you know, like I said, the meeting
14:20
Speaker 3: we had, it was we was explaining to him what
14:25
Speaker 3: we were trying to do. We was actually offering the
14:28
Speaker 3: NBA a piece of the league free, and he basically
14:32
Speaker 3: said thank you, but no thank you. And then you know,
14:36
Speaker 3: we was telling them what we were gonna do with
14:39
Speaker 3: the league and that we thought that him not letting
14:45
Speaker 3: a few players play because they were under these like
14:51
Speaker 3: emotional contracts with teams, that we thought that wasn't right,
14:56
Speaker 3: that we would fight that. And so he probably didn't
15:00
Speaker 3: like how to me and it And why didn't he
15:04
Speaker 3: like it? Maybe because we told him that he wasn't
15:09
Speaker 3: going to kill our league in the womb. You know,
15:12
Speaker 3: he probably didn't like that.
15:14
Speaker 1: So now you have been very vocal about what is happening,
15:17
Speaker 1: which normally does not happen. That's the opposite of how
15:22
Speaker 1: I'm sure people handle the NBA when they're not happy
15:25
Speaker 1: with the NBA. And you have made it very clear
15:29
Speaker 1: that since its inception, your your league has been doing
15:33
Speaker 1: very well. Now you are hoping that somehow someone talks
15:38
Speaker 1: some sense in Adam Silver. Do you think that relationship
15:41
Speaker 1: that you have with him as a foregone conclusion in
15:43
Speaker 1: terms of any type of mediation and working it out,
15:47
Speaker 1: Not at all.
15:48
Speaker 3: You know, we're businessman, you know, you know we're not
15:54
Speaker 3: to me that far apart, but you know it's really
15:59
Speaker 3: a to him. You know. I don't, I don't, I don't.
16:03
Speaker 3: I'm not holding the grudge at all on that, you know.
16:07
Speaker 3: I think at the end of the day, we tried
16:09
Speaker 3: for six years to handle things behind the scenes, and
16:13
Speaker 3: when they continue to happen and they hurt the league,
16:17
Speaker 3: it's our job to do whatever we can to protect
16:20
Speaker 3: the league, and this is part of it, you know.
16:24
Speaker 3: So I would hope the other owners see that this
16:27
Speaker 3: is no good for the NBA to take this position
16:31
Speaker 3: against the only black owned basketball league in America that
16:35
Speaker 3: has their former players I'm pretty sure their players don't
16:40
Speaker 3: like it because one day they may look up and
16:42
Speaker 3: find the Big Three as an option for them. So,
16:47
Speaker 3: you know, it really comes down to Adam Sewer and
16:51
Speaker 3: the Todd Brass to not consider us competition. They don't
16:55
Speaker 3: have to get rid of the bylaw. I think what
16:57
Speaker 3: they should be worried about is, you know, I'm hearing
17:00
Speaker 3: that the ABA is coming back. You know, a bunch
17:04
Speaker 3: of foreign money is about to be you know, putting
17:09
Speaker 3: into five on five five excuse me, five or five
17:13
Speaker 3: pro basketball. So what they really need to do is
17:16
Speaker 3: to be connecting with another American clan to make sure
17:20
Speaker 3: that we protect American basketball because at the end of
17:24
Speaker 3: the day, the money is gonna dictate where players go
17:28
Speaker 3: usually and if foreign money comes in with the a BA,
17:33
Speaker 3: they're gonna have a lot more problems to deal with
17:36
Speaker 3: than the Big Three.
17:37
Speaker 1: Would you, and we've been talking about this a lot
17:39
Speaker 1: lately in sports about the Saudi Investment Fund? Would you
17:42
Speaker 1: take money from the saudiast to to build up Big
17:45
Speaker 1: Three and make it more competitives.
17:47
Speaker 3: I would do what I need to do to protect
17:49
Speaker 3: the league and protect it and investors. But why should
17:54
Speaker 3: I want this enough American bread money people out here
17:59
Speaker 3: to to make it happen, you know, so we would
18:02
Speaker 3: hope we wouldn't have to go that route, but we
18:06
Speaker 3: are not taking any of our options off the table
18:09
Speaker 3: when it comes to the survival or the Big Three.
18:12
Speaker 1: And then one one other question I want to make
18:14
Speaker 1: sure I'm clear on if you want to grow the
18:16
Speaker 1: league and you're asking owners, NBA owners more specifically to
18:20
Speaker 1: buy teams and put big and put the teams in
18:22
Speaker 1: their cities, is that what you were saying, not.
18:26
Speaker 3: Just owners and jumps. We've been talking to a few
18:31
Speaker 3: Major League Baseball owners, a couple of NFL owners, so
18:36
Speaker 3: we're talking to, you know, people who won't who want
18:39
Speaker 3: to own a Big Three team. You know, the appreciation
18:44
Speaker 3: value team ownership is through the roof, so it's definitely
18:49
Speaker 3: a great investment. So we're just looking for the right people.
18:53
Speaker 2: To do it.
18:54
Speaker 3: And there are a lot of NBA owners that want
18:57
Speaker 3: to do it, but because of this by law, they can't.
19:01
Speaker 3: And that's a shame because these are basketball people who
19:06
Speaker 3: understand the game inside out and could help row the
19:11
Speaker 3: league and they and you know, they they love what
19:14
Speaker 3: we're doing. They love what we're doing for players. They're
19:18
Speaker 3: keeping them here in America so they don't have to
19:20
Speaker 3: go overseas. Heah play. So it's it's a great thing
19:26
Speaker 3: that we're doing and it's gonna work.
19:29
Speaker 1: Hey, everybody, don't go anywhere. Cube has already broken down
19:33
Speaker 1: what happened with the Big Three When we come back.
19:35
Speaker 1: I also ask what's going on with the Super Bowl?
19:38
Speaker 1: He didn't perform? Why is that? He tells us in
19:42
Speaker 1: just a few moments, thank you for listening to Naked.
19:45
Speaker 2: Every Champion and Kerry Champions to be a champion out
19:48
Speaker 2: of Champion and Kry Chappion and Kerry chap out a
19:51
Speaker 2: Champion and Carry Chapion and Kerry Chaps and entertainment and
19:55
Speaker 2: Naked Weird Kerry Champion and Cary Champion is to be
20:05
Speaker 2: a champion, a Champion and Carrie Champion.
20:07
Speaker 1: They go play got a Champion, the Cary.
20:10
Speaker 2: Chapion and carried Shep And then.
20:14
Speaker 1: Hey, everybody, welcome back to Naked. Thank you for being
20:16
Speaker 1: patient and fast forwarding through the commercials. But we have
20:19
Speaker 1: to pay the bills. As we say, without further ado,
20:22
Speaker 1: here is a legendary West Coast rapper Ice Cube. I'm
20:25
Speaker 1: making it plain so I know that I understand it.
20:28
Speaker 1: You are very honest in the fact that you believe
20:30
Speaker 1: Adam Silver is blocking an opportunity for players and for
20:33
Speaker 1: the Big Three and for the basketball community as a whole.
20:37
Speaker 1: There should be another option if you're if you don't
20:39
Speaker 1: play in the NBA, or if you're not in the
20:41
Speaker 1: G League and you're a young kid, there should be
20:43
Speaker 1: another option. And that option, in your opinion, is the
20:45
Speaker 1: Big Three. And you're finding Adam Silver saying no, I
20:48
Speaker 1: don't want to be a part of it because he
20:50
Speaker 1: fears the competition of the of what he believes people
20:54
Speaker 1: will enjoy more than his than his league. But it
20:57
Speaker 1: makes no sense because you don't you're not playing during
21:01
Speaker 1: the NBA season, So I don't I don't get why
21:04
Speaker 1: there is such a back and forth or why he
21:06
Speaker 1: wouldn't want to support it.
21:09
Speaker 3: Like I said, you know, it doesn't make sense, and
21:13
Speaker 3: we don't want to just think about those same old
21:16
Speaker 3: things and we always think about when things don't make sense. Okay,
21:21
Speaker 3: So at the end of the day, him the end
21:24
Speaker 3: of the day, At the end of the day, I
21:28
Speaker 3: don't understand why he will want to hurt former.
21:32
Speaker 1: It's fair to say that if you as a black man,
21:37
Speaker 1: there may be an issue. There may be an issue there.
21:39
Speaker 1: It's fair to say that, not that we want to
21:41
Speaker 1: go there, but it's fair to say that that race
21:44
Speaker 1: always is a factor. It's never not a factor. It
21:47
Speaker 1: would not be not be true, especially in the time
21:51
Speaker 1: that we live in today, what's going on in the
21:53
Speaker 1: world as of late today, that just would not be true.
21:57
Speaker 1: Can you tell everybody when the next game is so
21:59
Speaker 1: I can make sure that I publicize this or where
22:01
Speaker 1: can they go? Get the schedule? Big three dot com
22:03
Speaker 1: and get every all your TV schedule and who's playing?
22:07
Speaker 3: Yep, Big three dot com. My next game is at
22:10
Speaker 3: Barclays and Brooklyn and this Sunday, and you know, we
22:14
Speaker 3: got games all day. We're celebrating the fiftieth anniversary of
22:17
Speaker 3: hip hop. Got submit on New York groups coming through
22:21
Speaker 3: like a mop and I'm gonna keep it moving. And
22:25
Speaker 3: Tony Allen just joined the league, which is great.
22:28
Speaker 1: Congratulations, you're still doing it.
22:30
Speaker 3: Hit barked in and we hit Mett. Yeah, you know
22:32
Speaker 3: he's still doing it. Coming together, yeah, coming together.
22:35
Speaker 1: I'm very I'm very very happy for you. I'm happy
22:38
Speaker 1: to see your your dreams materialize. That's a beautiful thing.
22:41
Speaker 1: Speaking of dreams materializing, I had my full dream. I'm
22:45
Speaker 1: going to do a hard, hard, hard right turn here.
22:48
Speaker 1: So so you've answered this question, but I'm curious. I
22:52
Speaker 1: missed you at the super Bowl and we were like,
22:55
Speaker 1: where's Q Now. The word was you did not perform
23:00
Speaker 1: and the super Bowl show because the halftime show was
23:03
Speaker 1: because you are not vaccinated? Is that true?
23:06
Speaker 3: No?
23:06
Speaker 1: No, that was a rumor. Why. Okay, so tell me
23:10
Speaker 1: I was such a rumor.
23:11
Speaker 3: I was.
23:11
Speaker 1: Tell me why I wasn't You weren't invited to perform.
23:17
Speaker 3: I wasn't invited to perform. I actually had to show
23:21
Speaker 3: that day too. I think it was Utah. They saw
23:25
Speaker 3: Lake City. Yeah, okay, I want to go back. Uh huh.
23:34
Speaker 1: They do attribute to West Coast hip hop and ice
23:39
Speaker 1: Cube was not invited to perform. Is that what you're
23:43
Speaker 1: saying to me?
23:44
Speaker 3: That's exactly what I'm saying. Okay, okay, So Trip, you
23:52
Speaker 3: know why, because I feel like, when I do the
23:54
Speaker 3: super Bowl, do it do ice Cube show? I get it.
23:59
Speaker 1: I know you didn't.
24:00
Speaker 3: Trip.
24:00
Speaker 1: I'm talking about the people who want to tell you.
24:02
Speaker 1: I'm speaking for fans. I get You're fine. I'm talking
24:07
Speaker 1: about the fans who were like it just the the
24:09
Speaker 1: sentiment was very clear, it was special, but it just
24:12
Speaker 1: would have been on a whole nother level if Cube
24:15
Speaker 1: was there. Are you saying that they were like, we're gonna,
24:18
Speaker 1: We're gonna not include him. Is that is it because
24:23
Speaker 1: is there a personal issue there? Or is it because
24:25
Speaker 1: what you may represent somebody?
24:27
Speaker 3: I don't. I don't.
24:28
Speaker 1: I don't get why you're not invited.
24:31
Speaker 3: I think it was really about uh songs and the
24:38
Speaker 3: artists that Dre you know, kind of personally touched in
24:43
Speaker 3: a way. Okay, they you know, we were in the
24:49
Speaker 3: same group. We kind of came up together. But but
24:52
Speaker 3: I left the group in eighty nine, like I left,
24:56
Speaker 3: I left the the group in eighty nine. Trey was
25:00
Speaker 3: a different producer in eighty nine than the years now.
25:04
Speaker 3: He's done different things between now and then. You know,
25:08
Speaker 3: Chronic Snoop fifty, Eminem, you know, those are when Dre
25:15
Speaker 3: was totally fully matured as a producer. So I just
25:18
Speaker 3: think he he took more of the groups that were
25:21
Speaker 3: really under his wings. You know, we was in the
25:24
Speaker 3: group together, Okay, Okay, I guess so, okay, Well, this
25:31
Speaker 3: the only thing I can say that it was. It's
25:33
Speaker 3: no animosity.
25:34
Speaker 1: I can tell you I felt the way you didn't feel.
25:37
Speaker 3: No worry about it. I felt nothing. Yeah, you know,
25:42
Speaker 3: doctor Drayda left me off the songs before. So anybody
25:46
Speaker 3: know that's you know, he gonna gonna do what he
25:50
Speaker 3: feels is working and what makes the show right for
25:55
Speaker 3: the time and who you know. It's hard to understand
25:59
Speaker 3: some time with Trey is thinking, but you genis we
26:02
Speaker 3: roll with it. I mean when he called, were ready.
26:05
Speaker 3: When he don't call, We're still ready. You know what
26:10
Speaker 3: I mean?
26:11
Speaker 1: All Right, I respect it. Look you you're not mad.
26:14
Speaker 3: I can't be mad.
26:15
Speaker 1: Let me let me didn't tell the Let me tell
26:16
Speaker 1: the Cube Hive did to chill out like we're all
26:18
Speaker 1: good over here. Then it's good, so good. So when
26:23
Speaker 1: you do the super Bowl, it will be the ice
26:25
Speaker 1: Cube Show. It will be it will be all about
26:28
Speaker 1: you and we'll and when you do do it, do
26:30
Speaker 1: you bring out anybody? Do you bring out?
26:32
Speaker 3: Yeah? I'll bring out a few people. You know what
26:34
Speaker 3: I'm saying, I bring out you know what makes sense?
26:38
Speaker 3: But yeah, you know, I don't want to jump on
26:40
Speaker 3: nobody else should the man I'm kind of glad I
26:44
Speaker 3: was an axe, you know, because I'd rather wait and
26:47
Speaker 3: do it myself when it's an ice cube show.
26:50
Speaker 1: Okay, we'll let this claimate it's done. Then it is done.
26:54
Speaker 1: All right, Then I'm there. I'm at that super Bowl.
26:56
Speaker 1: Make sure it's warm. Let's get a warm location. I
26:59
Speaker 1: want to I asked you about this past weekend. You
27:01
Speaker 1: performed the essence and I believe he forty.
27:04
Speaker 3: Was with you.
27:05
Speaker 1: Right?
27:06
Speaker 3: How was that? How does it?
27:07
Speaker 1: How does it feel to literally you just mentioned you
27:11
Speaker 1: were like you left the group in eighty nine, or
27:14
Speaker 1: it's so interesting. How does it feel to be a
27:16
Speaker 1: pioneer in this game and it's still so very young.
27:18
Speaker 1: We're celebrating fifty years of hip hop and it's still
27:21
Speaker 1: so very young even at fifty. But honestly, a pioneer
27:26
Speaker 1: in this game, what are your thoughts?
27:29
Speaker 3: It feels great, like you know, as a younger, see,
27:32
Speaker 3: that's where you want to be. You want to be respected, influential,
27:39
Speaker 3: You want to have a couple of classic hits under
27:42
Speaker 3: your belt, and you know people give you love and
27:46
Speaker 3: respect wherever you go. You know this is where you
27:50
Speaker 3: want to be. So you know, I feel great. It
27:54
Speaker 3: could have won a whole different route, a whole different way,
27:58
Speaker 3: and so definitely better than being a one hittered quitter.
28:03
Speaker 3: So having longevity and I feel blessed at a very
28:11
Speaker 3: high level for a long time.
28:13
Speaker 1: Yeah, it doesn't happen, even in sports, like I say
28:17
Speaker 1: what you want about Lebron, like his shape, physical endurance,
28:20
Speaker 1: being in his prime for twenty years, it doesn't happen.
28:24
Speaker 1: And that is very much the equivalent of your career,
28:27
Speaker 1: the longevity, how you've been able to do different things,
28:30
Speaker 1: leaning into things that you know are better for you,
28:33
Speaker 1: or what you can do here like showing different sides.
28:36
Speaker 1: Did you ever think growing up in South Central that
28:40
Speaker 1: and maybe you did, but you'd be in movies, you'd
28:43
Speaker 1: be this entrepreneur. Did you see this vision?
28:46
Speaker 3: I mean I dreamed of it. All of this got
28:51
Speaker 3: you saw all of I mean I got it. No,
28:53
Speaker 3: I didn't see it. I dreamed of being in a
28:56
Speaker 3: position where I could be creative on different levels musically,
29:03
Speaker 3: you know, I could be as creative as I want
29:05
Speaker 3: to be. And now movies, which teach you how to
29:09
Speaker 3: be creative in a three dimensional way, and now sports,
29:14
Speaker 3: which is creating a stage for great athletes to show
29:22
Speaker 3: you what they got, you know, so it's uh, it's
29:25
Speaker 3: all creating and I'm just I just felt blessed that
29:29
Speaker 3: I wasn't stuck in one area, like I wasn't just
29:34
Speaker 3: stuck doing records and nobody would know what I have
29:37
Speaker 3: to offer movie wise, and people love my movie so
29:41
Speaker 3: and now sports, I think people love the Big three
29:45
Speaker 3: letter has something to do in the summer when it's born,
29:48
Speaker 3: you know, just envision the league as it grow and
29:51
Speaker 3: we have more games during the week and things like that.
29:58
Speaker 3: You know, It's it's sometimes hard to convince people what
30:03
Speaker 3: you got before they can fully see it. But if
30:06
Speaker 3: people give you a chance and grow with you, they'll
30:09
Speaker 3: see exactly what you was talking about. And I'm just
30:13
Speaker 3: blessed that I'm unable to do that in different areas.
30:16
Speaker 1: Congratulations, I'm happy for you as well. I'd love to
30:18
Speaker 1: see you thrive, not survive, but thrive.
30:21
Speaker 2: Right, Every champion and Kerry Champion is to be a
30:24
Speaker 2: champion of Champion and Kerry Chappion and carry Chappy out
30:27
Speaker 2: a champion and carry Chappion and Kerry chaffraid is this
30:30
Speaker 2: Sportson entertainment can naked wear every Champion and carry Chappion
30:39
Speaker 2: is to be a champion of champion and carry Chappie
30:42
Speaker 2: and the girl compleaty got a champion and carry Chappion
30:44
Speaker 2: and carry Chappy. Afraid is the sporting entertainment cant naked wear?
30:49
Speaker 1: What do you think is the biggest misconception about ice cube?
30:55
Speaker 3: That? I mean.
30:58
Speaker 1: Right, because when it's accept I mean shocking. Why would
31:03
Speaker 1: people say that because you don't smile? You very get you.
31:09
Speaker 1: You could do a half a smile. I see you
31:11
Speaker 1: do half a smile one time. But why do they
31:14
Speaker 1: think you're mean? Be Could you just mind your business
31:16
Speaker 1: and you say to yourself?
31:19
Speaker 3: Probably because I'm direct and I don't try not to
31:25
Speaker 3: mince words. Sometimes they they meant because.
31:31
Speaker 1: You know, yeah and wait.
31:33
Speaker 3: But but for the most part, you know, I try
31:35
Speaker 3: to just be direct and yeah. Some people guess they
31:39
Speaker 3: like you, yes, yeah, yes, pleasant all the time. I
31:44
Speaker 3: don't know what the hell it is, you know it
31:47
Speaker 3: relas you be pleasant. I'm pleasant, but I'm just not,
31:52
Speaker 3: you know, always chipper, I don't know.
31:58
Speaker 1: Schipper doesn't go with your swag. No, no, it doesn't
32:01
Speaker 1: go with that. The swag that you have. I don't
32:03
Speaker 1: ever see that, Okay, so if you had a choice,
32:05
Speaker 1: these are my closing questions for you, and you could go.
32:09
Speaker 1: I'm talking about your typical vacation. Would you want to
32:13
Speaker 1: go to a city or a beach?
32:15
Speaker 3: Beach?
32:18
Speaker 1: If you could take one item with you, like one
32:22
Speaker 1: thing you cannot live without on this beach, what would
32:25
Speaker 1: it be.
32:27
Speaker 2: On?
32:27
Speaker 1: You could take one thing? Yeah, iPad? Because what's on
32:31
Speaker 1: your what's on your iPad? That's how you do your business,
32:33
Speaker 1: is how you communicate iss your brain has all the
32:35
Speaker 1: stuff in there.
32:38
Speaker 3: Yeah, I mean, you know it's it's it's a way
32:40
Speaker 3: to to enjoy, enjoy your vacation, but still answer them questions.
32:46
Speaker 3: They need to be answered, you know. So I don't mind.
32:49
Speaker 3: You know some people like when I when I go
32:52
Speaker 3: on vacation, I want to throw everything down. No, I
32:56
Speaker 3: don't want to wait ten days before I find out,
33:02
Speaker 3: you know, I mean tell me now, Yeah, I need
33:06
Speaker 3: to know, you know what I mean? As it happens,
33:09
Speaker 3: I need a you know, I need a on the
33:12
Speaker 3: on the same reporter you need what went? Now?
33:16
Speaker 1: How did it happen? I don't want to wait ten
33:17
Speaker 1: days for something. I'm using that. That's going to be
33:20
Speaker 1: my new quote. I don't want to wait ten days
33:21
Speaker 1: if I happened, and then if you My other question
33:26
Speaker 1: then would be if you take your iPad and that's
33:29
Speaker 1: the one thing you need to you have for you
33:31
Speaker 1: so you can respond someone comes to you and says,
33:34
Speaker 1: you can only do one thing. You're really great at
33:37
Speaker 1: these two things, but you can only do one of
33:40
Speaker 1: the two. Would it be rap or would it be act?
33:44
Speaker 1: At this stage career? Oh really?
33:48
Speaker 3: Oh? All day? Yeah? Because you know I can make
33:51
Speaker 3: songs how I feel them. Movies are a comedy. You know,
33:56
Speaker 3: a lot of people that chime in, a lot of
33:59
Speaker 3: people have to bring their skills and talent to create
34:04
Speaker 3: one movie. But I could create, you know, three four
34:08
Speaker 3: songs in a day. If I'm moving, you know I'm rolling.
34:11
Speaker 3: So I like that that creative freedom, you know, lord
34:20
Speaker 3: and making movies.
34:22
Speaker 1: I appreciate that. Ice Cube literally a trailblazer in every
34:26
Speaker 1: sense of the word, and someone who disbelieves in what
34:29
Speaker 1: he believes in and stands by it. Thank you so
34:32
Speaker 1: much for joining me on the podcast and taking time
34:35
Speaker 1: to explain what's happening with the Big Three. My hope
34:37
Speaker 1: is that you get this worked out with Adam Silver.
34:40
Speaker 1: But if not someone else comes along and helps you
34:42
Speaker 1: build this to where you want.
34:44
Speaker 3: It to be. Yeah, man, I appreciate it. Thanks for
34:48
Speaker 3: having me on. I'll come on anytime. The thing is
34:51
Speaker 3: me and Adam was cool before I started the Big Three.
34:54
Speaker 3: I bet, I bet. Yeah.
34:58
Speaker 1: It's like it's like the this when the student becomes
35:01
Speaker 1: a teacher. You're like, wait a second, I thought you Okay, now,
35:04
Speaker 1: your competition it's it's the name of the game in
35:08
Speaker 1: every way, in every single way.
35:10
Speaker 3: No problem, no problem, we not competition. We will we
35:14
Speaker 3: let's do this together and we don't make something you
35:18
Speaker 3: want unity in mangus. Yeah, of course, you know the
35:23
Speaker 3: players wanted to.
35:24
Speaker 1: And I don't know why ice Cube would say. People
35:27
Speaker 1: think he's mean. It's just shocking, shocking, guy shocking, and
35:31
Speaker 1: I'm being sarcastic. That's the sarcasm dripping through my body
35:35
Speaker 1: right now. I definitely am afraid of that man. I
35:37
Speaker 1: don't know about y'all, but it's nice to hear his perspective,
35:41
Speaker 1: and I do. I do want to reiterate that he
35:44
Speaker 1: is very clear that he wants to work with Adam Silver.
35:46
Speaker 1: There is no beef. He wants to make it a
35:51
Speaker 1: friendly association not necessarily a competition in any form or fashion.
35:55
Speaker 1: So this isn't an anti an anti Adam Silver podcast.
35:59
Speaker 1: It's just saying, Hey, this is what's going on. I
36:02
Speaker 1: want to bring it to the attention of people. Maybe
36:05
Speaker 1: somebody can help. Maybe Adam Silver is not seeing it
36:07
Speaker 1: my way. Maybe calmer heads will prevail. I don't know
36:11
Speaker 1: who knows, but I appreciate him for saying that. At
36:14
Speaker 1: the end of the day, he's trying to be a businessman.
36:17
Speaker 1: If you will. I want to get into something a
36:19
Speaker 1: little more personal, something that happened this past week with
36:22
Speaker 1: affirmative action ruling. Every now and again, I use this
36:27
Speaker 1: platform to talk about things that I find completely unfortunate
36:31
Speaker 1: in society. But i'd be here all day if I
36:34
Speaker 1: did if I didn't do that in a way that
36:38
Speaker 1: I felt was smart. So today I'm going to try
36:41
Speaker 1: to do that in a smart way. So no affirmative action.
36:45
Speaker 1: Supreme Court rules that race cannot be a factor in admissions.
36:51
Speaker 1: Race as itself separates you from people, period, so that
36:55
Speaker 1: doesn't make any sense. However, they're okay with legacy admissions.
37:00
Speaker 1: I mean, if your parent or grandparents went to a
37:05
Speaker 1: certain school, you automatically for the most part, are accepted
37:10
Speaker 1: into that school. That's called a legacy admission. You know,
37:13
Speaker 1: if my mom built a building at UCLA, you better
37:16
Speaker 1: believe anybody and our family is going to go to
37:19
Speaker 1: UCLA for the rest of their lives because we have
37:22
Speaker 1: a legacy there. If you will, that's what that means.
37:26
Speaker 1: And there are a lot of people who feel like
37:28
Speaker 1: affirmative action takes away opportunities for other qualified majority students
37:36
Speaker 1: and that's just not the case. And I am speaking
37:39
Speaker 1: to you as a beneficiary of affirmative action. I went
37:45
Speaker 1: to UCLA, and when I was admitted into UCLA, it
37:51
Speaker 1: was very clear that standardized testing wasn't on my side.
37:55
Speaker 1: I did not do well on the SAT, but there
37:58
Speaker 1: are a lot of things that go into that. The
38:01
Speaker 1: school district that you're in, the preparation that you can
38:05
Speaker 1: either pay for or get for free. We obviously could
38:08
Speaker 1: not afford to pay for preparation, so I was able
38:12
Speaker 1: to take these classes for free that my local high
38:15
Speaker 1: school offered. Now, if Tim goes to a high school
38:21
Speaker 1: and his parents are doing well and they can give
38:24
Speaker 1: him a different type of preparation for the SAT, you
38:27
Speaker 1: better believe he's gonna probably do better than me. And
38:31
Speaker 1: now I'm not saying Tim should be faulted because his
38:34
Speaker 1: parents have money and society has allowed them to flourish
38:37
Speaker 1: in a different way than my family. But what I
38:39
Speaker 1: am saying is that I'm just as qualified. I just
38:41
Speaker 1: need the opportunity to show that I am so. Tim
38:45
Speaker 1: and Carey both enter UCLA. Carrie gets in with the
38:48
Speaker 1: help of affirmative action, and Tim gets in because you know,
38:53
Speaker 1: he has great grades and he did great on his SAT.
38:57
Speaker 1: But Tim and Carey both graduate at the same time.
39:00
Speaker 1: Tim and Carey both go on to be successful. Carrie's
39:04
Speaker 1: arguably more successful, and that is the benefit of affirmative
39:10
Speaker 1: action someone who normally would not get the opportunity based
39:14
Speaker 1: on their circumstances. I cannot be faulted, but this country
39:19
Speaker 1: does allow that to happen. I should not be faulted
39:22
Speaker 1: for being born into circumstances that are underprivileged. I deserve
39:28
Speaker 1: to have an opportunity. I deserve to have the right
39:31
Speaker 1: to sit in classes at UCLA, learn and prove that
39:36
Speaker 1: I do belong. Because affirmative action doesn't take your tests
39:41
Speaker 1: for you. Affirmative action doesn't do your exams affirmative action
39:44
Speaker 1: doesn't write the many papers that I wrote. Affirmative action
39:49
Speaker 1: didn't work the three jobs that I worked during my
39:53
Speaker 1: time in college. Tim didn't have to work. And I'm
39:57
Speaker 1: happy Tim didn't have to work. His parents had money.
40:00
Speaker 1: He didn't have to drive back and forth in the
40:04
Speaker 1: middle of the night from whatever local restaurant he had
40:07
Speaker 1: to host that so that he could pay for his
40:09
Speaker 1: school books because his parents had money. And I am
40:12
Speaker 1: not faulting Tim, but what I am saying is that
40:15
Speaker 1: a system that doesn't take those things into consideration is unfortunate.
40:20
Speaker 1: We're not asking for a handout, We're just asking for
40:23
Speaker 1: a little help.
40:24
Speaker 3: Up.
40:25
Speaker 1: Hold the door open. Hold it open. I'll walk right
40:28
Speaker 1: on in and I'm gonna kick ass when I get there.
40:31
Speaker 1: I don't need you to do anything else but just
40:33
Speaker 1: hold this door open. I don't need you to give
40:35
Speaker 1: me any money. I don't need you to teach me
40:38
Speaker 1: how to read write, or take my or do the
40:40
Speaker 1: exams for me, or help me or push me through
40:43
Speaker 1: school and give me any extra special favor. Support is great, right,
40:48
Speaker 1: I would love that, but I don't need it. And
40:51
Speaker 1: thank goodness, affirmative action was in play when I was
40:54
Speaker 1: at UCLA because I would not have had the opportunity
40:57
Speaker 1: to show those who did not believe that I could.
41:01
Speaker 1: And so in real time, we are watching our society
41:08
Speaker 1: remove very important rights for the marginalized. And I hear
41:15
Speaker 1: all the time, and I'm gonna get real real with you, guys, Carrie,
41:18
Speaker 1: what do you know about that?
41:20
Speaker 3: You know?
41:21
Speaker 1: You're successful, you have money? You da da da dah. Yeah,
41:23
Speaker 1: because I work hard, I absolutely do. But I still
41:27
Speaker 1: can't forget what I didn't have, and I still cannot
41:32
Speaker 1: forget how hard I have worked to get to this point.
41:36
Speaker 1: And I still don't forget that when I walk in
41:38
Speaker 1: a room, you see my color before you see me.
41:42
Speaker 1: And unfortunately, because society is not color blind, like the
41:46
Speaker 1: Supreme Court would like us to believe, it's always an
41:50
Speaker 1: issue in some form or fashion. At this big old age,
41:53
Speaker 1: I'm still proving myself this big old age, I have
41:56
Speaker 1: to pull out my resume and tell people what I've done.
42:02
Speaker 1: And I don't mind. But what I do mind is
42:07
Speaker 1: closing the door to those who are just asking for
42:09
Speaker 1: a little help in the sense of hold it open,
42:14
Speaker 1: you know how, like the visual of you're racing to
42:18
Speaker 1: get to an appointment, and you want to get on
42:20
Speaker 1: the elevator, and it's only one elevator and it's about
42:22
Speaker 1: to close, and you really don't want them to close
42:24
Speaker 1: the elevator because you got to get to this appointment.
42:26
Speaker 1: And someone is kind and generous enough to say, oh, no,
42:29
Speaker 1: I got it. And you see this hand come out
42:32
Speaker 1: of nowhere and it holds the door open and you
42:35
Speaker 1: hop in and you're like, ooh, that's a relief. I
42:38
Speaker 1: gotta get ready for this appointment. I need to be
42:40
Speaker 1: there in thirty seconds. You really helped me out. I
42:42
Speaker 1: appreciate you, sir. What does it matter? What does it matter?
42:46
Speaker 1: What does it matter that person who helped the elevator
42:51
Speaker 1: for you, for me, for whomever, What does it matter
42:53
Speaker 1: to them? In fact, you should feel good about helping somebody.
42:58
Speaker 1: And unfortunately we don't see it that way. Supreme Court
43:03
Speaker 1: anyway doesn't see it that way. Katanji Brown Jackson, Justice
43:11
Speaker 1: Katanji Brown Jackson, let me make sure I get that right.
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Speaker 1: I'm a little too familiar. In her dissent and her
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Speaker 1: message that she wrote, she said, no one benefits from ignorance,
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Speaker 1: and that was an ignorant decision. Affirmative action does not
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Speaker 1: take spots away from people who deserve them. It creates
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Speaker 1: more opportunity for those who are overlooked, who are pushed
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Speaker 1: into the corners, the marginalized. It all levels out, it
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Speaker 1: really does. No one is coming for your job, if
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Speaker 1: it's your job. No one is coming for your college position,
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Speaker 1: if it is yours to have no one And I
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Speaker 1: know some of you don't see it that way. I
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Speaker 1: know you don't, and that's fine, but we forget what
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Speaker 1: this country was built on. We're not colorblind. We're not
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Speaker 1: we're not biased blind either. So my hope is that
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Speaker 1: if you're listening and you know what's going on with
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Speaker 1: affirmative action, you take some time to reach out to
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Speaker 1: your local congressman, your local senator, whomever represents you if
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Speaker 1: you know who that is, and send a note and
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Speaker 1: saying you're willing to participate, you're willing to use your
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Speaker 1: platform to talk about the benefits of affirmative action, or
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Speaker 1: how can you help because this is a grassroots effort.
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Speaker 1: I'm off my soapbox. We'll be back next week with
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Speaker 1: another addition of naked truly appreciate you off or listening