skinny.

Latest / Purposeful mini podcasts

Get more clients easily!

Finding new customers starts with knowing who you want to help. Gary Robertson explores ideal clients, clear communication and tracking the steps between an initial conversation and a sale.

This Purposeful mini podcast asks business owners to define their audience, understand where to reach them and review their own sales ratios. The sample numbers illustrate the method rather than predict what your business will achieve.

Try this: Write down your ideal client and track one stage of your sales process. What could you learn from the pattern?

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The skinny

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