AI Isn’t Replacing Local Search — But It’s Rewiring How People Choose with Crystal Carter
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AI isn’t killing search — it’s reshaping how people discover, evaluate, and choose businesses.
In this in terview with Crystal Carter of Wix, we unpack how large language models, AI assistants, and emerging “agent” experiences are changing consumer behavior, local search, and brand visibility. From ChatGPT and Google’s AI-driven results to personalization, intent modeling, and task completion, we explore what actually changes — and what doesn’t.
We also dig into:
• Why AI acts more like a complement to search than a replacement
• How “choice” and “consideration” evolve in…
The skinny
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