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Best of B Team: Ad Libbing Live: Jon Williams on Handling 20,000 Fans

Live entertainment looks effortless until you are the one standing in the center of a stadium with twenty thousand people watching you. The difference between a seamless fan experience and an absolute disaster class in front of a packed arena comes down to split-second ad-libbing. Whether it is managing a corporate-sponsored game on the court or keeping a crowd engaged during a timeout, live media requires a distinct level of comfort with chaos. Today the B Team sits down with Northwest Arkansas media staple Jon Williams to unpack what it really takes to hold the microphone for major regional…

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