Profit‑Proof Pricing: Build a Rate Model That Covers Payroll, Survives Medicaid Gaps, and Wins Private‑Pay Clients
This 25‑minute Executive Roundtable applies Scott McKenzie’s lessons from 531+ HCAB launches to the concrete problem every founder faces: pricing. We walk founders through a three-part pricing model that starts with payroll-first break‑even math (exact shift/hour examples using $15/hr caregiver wage and $3.50/mile), then layers private‑pay positioning and conversion language, and finishes with a compliant Medicaid-gap plan that protects cashflow during enrollment delays. Daniel drives strategy and tradeoffs, Claire explains how state rules (example: Texas Medicaid provider enrollment…
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