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Sell Less, Make More: Pricing and Profit Margin Tips for Retailers
Why Strong Profit Margins Matter More Than Sales in Your Product Business
Let’s be honest. Selling more doesn’t always mean you’re making more. In this episode of the Resilient Retail Game Plan podcast I share why strong profit margins are the foundation of a sustainable product business.
I’ll walk you through how to calculate your real margins how to spot the most common mistakes including ones I’ve seen big retailers make and what you can do to improve your pricing without sacrificing sales.
In this episode I cover:
The difference between 'in' margin and 'out' margin
How discounting impacts…
The skinny
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