The Sober Renaissance and Savory Revolution Redefining the Modern Bar

From Kitchen to C-Suite · Jun 28, 2026 · 12m · transcript

🍹 The sober-curious movement isn't just a trend—it's a massive market shift.In our newest episode of From Kitchen to C-Suite, titled "The Sober Renaissance and Savory Revolution Redefining the Modern Bar," we are diving deep into how hospitality leaders and mixologists are completely rewriting the beverage playbook.Gone are the days when skipping alcohol meant settling for a boring club soda with lime. Today’s consumers demand sophistication, complexity, and innovation. We’re exploring:The Sober Renaissance: How non-alcoholic spirits, functional botanicals, and high-end mocktails became a…