From Memes to Mission: Recruiting the Next Generation with Sitreps
Sitreps began in 2019 as a military meme page Kyle Eberly started while doing M&A work at PwC, built on a simple insight: you do not need three million followers, you need a hyper concentrated audience of exactly the right people. Nearly every veteran in the professional world seems to follow it, and that reach became a recruiting flywheel once Kyle, Wyatt Frasier, and Max Cormier realized their community was the perfect talent pool for the defense tech surge. Their first real client, OneBrief, called and told them to point the platform at recruiting, and the crew listened to the market…
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