Todd Irwin - Founder - Fazer

The Ad Podcast · Mar 30, 2026 · 56m

Todd Irwin is a brand strategy veteran with over 30 years of experience who currently serves as the Founder and Chief Strategy Officer of Fazer, a New York-based brand strategy and creative agency. He is widely recognized for pioneering the De-Positioning methodology, a strategy designed to turn a competitor's strengths into liabilities. Professional Background Industry Expertise: He has led large-scale identity and strategy projects for Fortune 500 giants (including The Coca-Cola Company, Verizon, Walmart, and Nikon) as well as venture-backed startups from Sequoia Capital and GV (Google…