Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#795: Resident Expert: Novi CEO Kimberly Shenk on how agentic AI changes buyer's journey
This episode is brought to you by Novi. Novi is the infrastructure powering brand growth in AI commerce. By connecting brands, certification bodies, and major retailers, Novi ensures verified product data is accurate, consistent, and surfaced where shoppers and AI models search, turning credibility into authority, visibility, and conversion. Learn more at noviconnect.com
As we look ahead to the next holiday season, will your marketing strategy even matter if an AI agent is making the final recommendation for the consumer?
Agility requires more than just the latest AI tools. It sometimes…
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