Why Buy a Digital Service Business
Karl Hughes recently bought a podcast production agency & explains why "productized service" businesses are attractive.
Topics in Karl’s interview:
Starting a super-niche content marketing business
The benefits of productizing a service
Saying no to the wrong revenue
What he learned about using cold outreach to find sellers
Acquiring a podcast production company with his partner
What he likes about digital businesses
His vision to build a holdco
The small changes he made immediately
Why buying small was the right move for him
Cashflow management in digital businesses
References and how to…
The skinny
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