975: Powerful Branding: How to Build a Brand Your Team Can Actually Use | Aimee Tuck
A strong brand should do more than make your company recognizable. It should help your people understand what the company stands for, who it serves, and how to make better decisions as the business grows.
Aimee Tuck has spent more than 25 years helping clean energy companies do exactly that. She is the founder of Corbae Creative and author of Powerful Branding, a remarkably practical workbook that takes branding far beyond logos, colors, and websites.
In this conversation, Aimee and Nico dig into the mechanics behind the book: how to get a founder’s vision out of their head, interview…
The skinny
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