How to Convert Marketing from a Cost to a Profit Center
Our guest is Meagen Eisenberg. We’ve been featuring guest experts on the sales side, so finally we’re going to spend a little time in the next couple episodes on the marketing side of the business and talk particularly to marketers that are embracing revenue responsibility, that are taking advantage of the opportunity from a cost center into a profit center.
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It’s important in B2B marketing these days to make sure that what you’re doing is driving to business results, and I can’t think of a better person to feature than Meagen.
Listen to find out what Meagen sees as the trends…
The skinny
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