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How the Costco Board Chose Low Prices Over Margins
In this episode of Boardroom Conversations, Lucas and Luna examine how the Costco board has consistently prioritized low prices and warehouse efficiency over short-term profit margins for more than four decades. They explore the board's role in defending the $1.50 hot-dog-soda combo, the surprising governance structures—like a 2% cap on gross margins for Kirkland products—and how the board navigated the transition from founder Jim Sinegal to current CEO Craig Jelinek. The hosts also look at the board's willingness to defy Wall Street pressure to raise prices, and what that means for…
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