The Secret Lives of Mormon Momfluencers
Only 2% of Americans identify as members of the Church of Latter-day Saints — and yet a striking number of American social media influencers are Mormon. Why? The answer lies in a mix of religious doctrine, early internet adoption, and some surprising financial incentives.
In this episode, author and journalist Fortesa Latifi returns to the show to unpack her research for her new book, Like, Follow, Subscribe: Influencer Kids and the Cost of a Childhood Online. She breaks down the hidden industry behind Mormon “momfluencers,” how these creators both uphold and push against a patriarchal…
The skinny
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