Latest / High Voltage Business Builders Podcast
#211 Black Friday Is Lying To You (What the Data Actually Says + What It Doesn’t)
Everyone loves Cyber Week numbers. Big charts. Big screenshots. Big claims.
But Cyber Week data lies….
When demand is compressed into five days, behavior gets distorted. And if you build your next 90-day strategy on distorted data, you scale the wrong lesson.
In this Week in Review, Neil breaks down what the post–Cyber Week data actually reveals, why traffic and revenue spikes mislead sellers every December, and how real operators read the scoreboard differently heading into January and 2026.
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The skinny
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