MicroStimuli: The New Science of Behaviour Change with Biju Dominic
Biju Dominic is Chief Evangelist at Fractal Analytics and co-founder of FinalMile Consulting. For more than three decades, he has pursued a central question: what truly shapes human behaviour? After spending seventeen years in advertising, Biju began combining cognitive neuroscience, behavioural economics, and design to develop new approaches to behaviour change. His new book, MicroStimuli: The New Science of Persuasion, challenges the belief that awareness naturally leads to action—and explores how precisely designed cues, delivered at the right moment, can influence the choices people make…
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