Latest / Networking Unleashed: Building Profitable Connections / Networking Unleashed: S1E96 An Interview with Henry L Kaplan and Michael A Forman, Public Speaker
Transcript
- 0:17and welcome to Networking Unleashed, Building
- 0:20Profitable Connections, the show where we uncover
- 0:23how powerful relationships shape powerful results.
- 0:27I'm your host, Michael Foreman, and today's episode
- 0:30is extra special because my guest isn't just
- 0:33a business leader, he's also one of my very best
- 0:37friends, someone I've known since middle school.
- 0:40Over the years, he's built a career guided by
- 0:43one simple daily activity, a passion for always
- 0:47giving that extra 1 % and the ability to navigate
- 0:51the calls no one wants to get, but that inevitably
- 0:55come in business and in life. His journey is
- 0:59a reminder that the same principles that build
- 1:02lasting friendships also build lasting networks.
- 1:06We'll talk about how passion, consistency, and
- 1:09relationships carry you through the highs and
- 1:13lows of business and why your network is often
- 1:16the greatest investment you'll ever make. This
- 1:19one is personal and powerful, so let's dive in.
- 1:23I'd like to welcome Henry Kaplan. And as I said
- 1:28in the beginning, this is special for me because
- 1:31he's one of my very best friends. And I've known
- 1:35him since middle school, maybe even a year or
- 1:37two beforehand, but I'm really, I don't know,
- 1:40but we have so much history, so much that went
- 1:42on, but he has made a career. out of the real
- 1:46estate market. So I'd like to introduce Henry
- 1:49and let him tell you about his background. Henry,
- 1:52welcome to the podcast. Good morning, Michael.
- 1:55So before I start, I calculated this morning
- 1:58to the best of my ability, and we are celebrating
- 2:01plus or minus 50 years as friends, which is...
- 2:06to me it's one of the most special things just
- 2:08for that reason alone i couldn't wait to come
- 2:10see you today and just spend an hour with you
- 2:12because we don't live in the same state anymore
- 2:14and the phone's great but it's even better to
- 2:17see you in person so i really do treasure the
- 2:19opportunity thank you so much henry l kaplan
- 2:22i am the presently the sales manager for one
- 2:26of the largest century 21 franchises in south
- 2:29florida And I have about 150 agents that are
- 2:32affiliated with my office, but I consult with
- 2:34most of the agents in the company as well. So
- 2:36it's about 300 plus agents. It's a wonderful
- 2:39career and didn't all start that way. A little
- 2:42bit about me. I think what's funny, we had a
- 2:45session recently and a group session in the office
- 2:48and somebody came up with the question, how,
- 2:51what, at what point did you know what you wanted
- 2:53to be? Or what was the first thing you wanted
- 2:55to be when you grew up? And so I. I didn't do
- 3:00it. I waited for my turn. And everybody was like,
- 3:02I want to be a pilot. I wanted to be a fireman.
- 3:05I want to be a nurse, a doctor, a lawyer. And
- 3:07everybody joked about it. And nobody in the room
- 3:10ended up being that person except for me. And
- 3:13I thought to myself, now, that wasn't the very
- 3:16first thing that I wanted to be like in kindergarten.
- 3:19I'm talking about as, let's just say, eight or
- 3:22nine or 10 years old, a little bit more mature.
- 3:24And so I decided that I wanted to be in real
- 3:27estate. impetus is that the right word to to
- 3:31why that happened and it has to do with a piece
- 3:33of mail that came i was always looking for mail
- 3:36as a kid i wanted a piece of mail and i never
- 3:38got mail and i would be the one to retrieve the
- 3:40mail most of the time and i always look and it
- 3:42was never for me until one day the mail said
- 3:45hlk henry l kaplan realty And I'm thinking, finally,
- 3:50a piece of mail for me. I don't know what this
- 3:52realty thing is, a realty. I didn't know. So
- 3:55I went to my dad. I think this is for me. He
- 3:56said, no, son, that's your grandfather's company.
- 3:59And I'm sorry, yeah, realty company that he owned,
- 4:02but he's passed. And I manage the assets for
- 4:05him. And I said, what is realty? What are assets?
- 4:08And I started asking a lot of questions. And
- 4:09he told me, we have a little apartment building
- 4:11that I manage for the family. And that's the
- 4:13grandfather's company name. He was Harry L. Kaplan,
- 4:16Henry L. Kaplan. And as the more he talked about
- 4:19it, the more I thought to myself, wow, wouldn't
- 4:22it be cool not just have some type of connection
- 4:24with a man I never knew, but something my father
- 4:26knew something about. He was a CPA by trade.
- 4:30And so I kept in the back of my mind, although
- 4:32I did have other careers prior to real estate,
- 4:35paper delivery boy and cutting lawns for many
- 4:38years throughout college, high school and college,
- 4:40and then right out of college. I actually, in
- 4:43one of my... elective classes i took the real
- 4:46estate course for new york and i passed i was
- 4:50in the college boat it was easy and then i started
- 4:52as a realtor and and i my career has been quite
- 4:55amazing i'm not going to spend the next whatever
- 4:57but i'll give you like maybe a three minute of
- 5:00things that i've done so i started off with just
- 5:02as a realtor and literally a week into training
- 5:05we merged with a big company my company with
- 5:08called weicker realtors and weicker was a great
- 5:11foundation for training and understanding the
- 5:14business and keeping it simple. And so from Weikert,
- 5:18I, like I said, I just graduated. So I really
- 5:20wanted to get involved in the business. And I
- 5:23started like back then, most people don't realize
- 5:26this, but we didn't even have the multiple listing
- 5:28books or not. We had recipe cards in Rockland
- 5:32County, New York for every house. And I had to
- 5:34carry a metal recipe card bin with me until it
- 5:37hit the frame of the door of the office one day
- 5:39and 700 cards flew out. And I thought to myself,
- 5:42they just installed something in the corner that
- 5:44they tell me it's a computer and nobody used
- 5:47it like for a month. So my decision is that's
- 5:49it. I'm not going to reorganize this thing. I'm
- 5:51going to figure it out. So I logged in with DOS
- 5:54to the multiple listing to a coupler with AOL.
- 5:57And, and I figured out the computer when other
- 5:59people wouldn't do that. And a couple of guys
- 6:01came along that my age, we used to go to home
- 6:04for dinner. We all lived at home, 20 something
- 6:05years old. And we did the master laster shift
- 6:08after dinner, go back to the office till one
- 6:1012, one o 'clock in the morning, learning real
- 6:13estate, looking up properties online. And I learned
- 6:15to actually the company, I said to the company,
- 6:18I can do this. I can print these sheets out and,
- 6:21and provide this to all the agents in our six
- 6:23offices. In my mid twenties. weichert hired me
- 6:27as like i didn't call me a director but they
- 6:30said you're going to be the guy that prints these
- 6:32out on spreadsheets or give gave me copy machine
- 6:34the size of a small car and i delivered these
- 6:37sheets to all six offices and that was the very
- 6:39beginning of printed mls data 1984 1985. and
- 6:44then books came along so i i got became antiquated
- 6:47which i was totally fine with And my career just
- 6:50navigated through real estate agent to, I guess,
- 6:53the technology guy. And I realized I love technology.
- 6:57I mean, it saved me so much time. I didn't have
- 6:59to carry around. And everybody loved that the
- 7:02industry kept moving forward. And long story
- 7:04short, a few years later, I became a broker,
- 7:06real estate broker in New York. I owned my own
- 7:08company until I sold it to Century 21, the largest
- 7:11franchisee in New York in 1991. I ran a rental
- 7:15division for years for them. And then I ended
- 7:18up in corporate headquarters for Century 21 Corporate.
- 7:21It was a wonderful ride. And then I started a
- 7:24franchise orientation department, traveled the
- 7:26country meeting new franchisees. And lo and behold,
- 7:29four bosses later in corporate America, I decided,
- 7:35actually, I got a boss that said, Mr. Kaplan,
- 7:37call me Henry, no? She was a West Point graduate.
- 7:41And she said, I'm going to teach you how to march.
- 7:45And the only thing that came to mind was, but
- 7:47I've been doing serpentine my whole life. Was
- 7:50that Animal House? So she didn't like that answer.
- 7:55She didn't like that answer. And so it was either
- 7:56her or me. She found a technicality to bring
- 7:59me to HR. The president of the company was the
- 8:02guy who hired me. So he came into the meeting.
- 8:04And I knew that it was like my time was up at
- 8:07corporate headquarters. And so I decided to.
- 8:11transition. And basically I tried a brand outside
- 8:14of Century 21, which I won't mention. 2005, it
- 8:17wasn't the right fit because one of my responsibilities
- 8:20was I had to babysit a guy that drank too much.
- 8:22That wasn't always a good thing. And that was
- 8:25the end for that. And I came back to Century
- 8:2621 and I've stayed ever since. And the jobs I've
- 8:29had with corporate were wonderful because they
- 8:31moved me to Florida. Obviously, even before I
- 8:34left. And I got to be with my family, which was
- 8:36really important. President said, why are you
- 8:38doing that? Why are you leaving? I said, because
- 8:40I want to be with family. He said, that's not
- 8:42the right answer. You want to move up in this
- 8:44company. So the only thing I could think of,
- 8:46I pointed at him and I said, but you were in
- 8:49the field before you became president. So I guess
- 8:51I have to be in the field to maybe make a move
- 8:53up like that one day too. And he said, okay,
- 8:55that's the right answer. I'll let you. And they're
- 8:57going to chew you up and spit you out. in florida
- 8:59so long story short they didn't and oh so i had
- 9:02to divide and conquer because there was some
- 9:04hostilities for a lack of service that our franchisees
- 9:07were getting and and so one by one i chipped
- 9:10away and i have some long -term relationships
- 9:13from the time i came to florida over 25 years
- 9:16ago and and then i navigated like prior to covid
- 9:22actually let me think i covered way bit prior
- 9:24to that it was it was back in 20 years ago. So
- 9:29let's just say 2005, right? And the market was
- 9:33okay. It was moving along. But one of my local
- 9:36franchisees, I was working in a really small
- 9:38Century 21 office near home. And he was one of
- 9:41my best friends because I was consulting with
- 9:44him and 95 other customers, brokers, with, I
- 9:47don't know, maybe 1400 realtors total. And he
- 9:50said, I'm ready. I'm ready for you to come join
- 9:51me. And I was like, wow now like right now he
- 9:56said yeah now so i had to quit of course gave
- 9:59proper notice and i came to the office about
- 10:01today and it's been an amazing ride it took all
- 10:04those years of being a salesperson a broker customer
- 10:07service rep for the national franchise all the
- 10:11way down to the office level and and then 2008
- 10:14hit and our market fell apart and long story
- 10:17short that's pretty much when i came along and
- 10:19we just rebuilt from the ground up. And it's
- 10:22a place where I am done. I'm not done working.
- 10:25I'm not done managing, but I'm not moving. I
- 10:28know where I'm supposed to be today. That's unbelievable.
- 10:35And all I can think about, all I kept on thinking
- 10:37about was HLK Realty. And that was, I think,
- 10:42your first on your own real estate company. It
- 10:48was my grandfather's name. I took it and I put
- 10:50it on science. Absolutely. And I remember myself
- 10:53being in an office and your mom came into me
- 10:57and said, go talk to Henry about something that
- 11:02happened. And that's what I remember. You remember
- 11:06that office was my dad's CPA office. And I cleaned
- 11:09out the storage room to have my little desk and
- 11:13a chair to probably sit there with you. It's
- 11:16great. It's great. Okay. All right. Let's dive
- 11:18right into the questions. You ready? Go for it.
- 11:21Hammer away. Okay. You and I go all the way back
- 11:25to middle school. How has that early friendship
- 11:28shaped the way you approach relationships and
- 11:31networking in your business career? That relationship
- 11:37started before we met. All right. And the really
- 11:40neat thing about, I think it probably came. it
- 11:43started with my dad and my mom a loving family
- 11:45and whatnot and dad was a serial entrepreneur
- 11:48had his own cpa practice and he specialized in
- 11:52the funeral home industry and he'd say hey henry
- 11:55this is a great business i'm like really dad
- 11:56because yeah they're dying to get in they're
- 11:58dying to get it but that's what he was telling
- 12:00me and then finally i started laughing as a as
- 12:03an older kid i thought it was oh that's silly
- 12:04dad but and he was always hoping maybe i would
- 12:07do that and actually interviewed as a sideline
- 12:09to one of his best friends and clients, but it
- 12:12just wasn't for me. But the relationships, the
- 12:14families, my siblings, the closeness. And when
- 12:18you're a family of three or four kids, like you've
- 12:20been a communicator, you're not going to eat,
- 12:21you're not going to survive. And then, and I
- 12:24can remember as far back as kindergarten. So
- 12:27what was I, six years old, something like that.
- 12:30And I remember one by one making really, not
- 12:33just talking peripherally to kids, but being
- 12:37excited to be beyond my siblings to learn and
- 12:39talk. create friendships with these children.
- 12:43And it was just one by one. Brad Sherman, big
- 12:48tall guy. He ended up being like my protector.
- 12:50One of my best friends, like Michael. And he
- 12:53was always six, four. I was like five, whatever.
- 12:55Now, back then, he seemed really tall. But if
- 12:57you look at the pictures, the crazy thing is
- 12:59that Stewie Green and Mike Wilk and Richie Isaacs
- 13:04and Merrill and I'm friends. What's the chance
- 13:07that I'm friends with half the kids? in my original
- 13:10kindergarten class. Ricky Mignotella, Larry Fox,
- 13:13I could keep going. I realized that's really,
- 13:16even young, that was when we went to junior high
- 13:19school, we had new people like Michael, and our
- 13:21elementary school was split, but we all came
- 13:24back together except for Michael in high school.
- 13:27Why is that, Michael? Why is that? Because I
- 13:30moved away. I moved from one town to another
- 13:33town. They weren't even close to each other.
- 13:36I had a bike at least 13 miles. so did i i buy
- 13:39it back and forth yeah exactly just to see you
- 13:43just to see you back and forth yeah so basically
- 13:47we came up we most of us came back together in
- 13:49high school and we've been inseparable ever since
- 13:52and and that's just facebook friends one one
- 13:55of the guys i was part of the original group
- 13:57we started a guy's thing the guys get together
- 14:00being in new york we always go in atlantic city
- 14:02a couple times a year and then as we adulted
- 14:06We made the trip to Las Vegas once a year, and
- 14:08we've had as many as, I don't know, 20, 25 guys.
- 14:11I actually have a picture somewhere buried on
- 14:13my credenza of one of the last shots we took
- 14:16of, I would say, 18 or 20 of us. And when you
- 14:19check in with people, especially in person, every
- 14:22year for your whole life, it's pretty amazing,
- 14:24and it keeps us together as a group. And the
- 14:26cool thing is that group's coming together Thanksgiving
- 14:28weekend for one of the guys' son's wedding. There'll
- 14:33be 13 of us back together again. And it's funny
- 14:36because it has to do, there's a side story. And
- 14:40I know I'm probably taking too much time, but
- 14:41I'm going to keep going because I need to share
- 14:43this. It's not just my parents that helped me.
- 14:46All right. I have to tell you a story. I was
- 14:48staying over at a friend's house one night. We
- 14:50just hung out with each other, whatever. And
- 14:52I got up early, slept over. I got up early, just
- 14:55went downstairs. I don't know, read or watch
- 14:58TV. And mom showed up to the kitchen. And she
- 15:01sat down with me and she said, I have to tell
- 15:04you, I'm so happy that you and this person are
- 15:06still friends for such a long time. She goes,
- 15:08I have relationships, Henry, that span 30, 40
- 15:12years. And you can make a conscious decision
- 15:15to be friends with somebody forever. And jokingly,
- 15:19she gave me permission too. She goes, and if
- 15:21you don't like somebody, it's okay not to be
- 15:23friends with them as well. But she says, I see
- 15:25that you and Michael Foreman, because this conversation
- 15:27was with your mom, Sandy Foreman, really resonated
- 15:32deep with me that I can make a conscious decision
- 15:35never to let go. And you were one of those people.
- 15:38You are one of those people. You'll always be
- 15:39one of those people. We admit to the day you
- 15:41were gone. And I've taken her advice, plus my
- 15:44family's advice, obviously, and the experience
- 15:46I already had, and I've applied that. Not just
- 15:49to my relationships and my family, but well beyond
- 15:52that, to my realtors, to my friends, my extended
- 15:55family, my pickleball friends, my poker friends.
- 15:58I'm the guy that they love, they trust. They
- 16:02call me, they ask me. I want to be that guy for
- 16:05everybody. It's just my way to give back. I want
- 16:08to be the guy. You have taken what you've learned,
- 16:13okay, and you've made relationships. That is
- 16:16the art of networking. at least after the pandemic,
- 16:20right? Because before the pandemic, people, most
- 16:23people, not you, but most people, it was mostly
- 16:27transactional. After the pandemic, it became
- 16:30more relational, relationship, but you have taken
- 16:34it to the nth degree. You have taken it, since
- 16:37you were five years old, you created relationships
- 16:41when other people were just making friends. And
- 16:44that's what I think sets you apart from just
- 16:47about everybody else, because you've made those
- 16:50relationships and you've worked at it to keep
- 16:53up those relationships because you never know
- 16:56where they come in, whether you can help them
- 16:58or they can help you or what you're doing. But
- 17:01you don't look at it from what they can do for
- 17:04you. You look at what you can do for them. And
- 17:07that is the beauty of the relationship. One more
- 17:11thing my mom mentioned, I have to bring this
- 17:12up. She said, even if you don't talk to somebody
- 17:15for a long time, she said you could touch base
- 17:19with them and pick up from where you left off.
- 17:22And that's been not just Michael and our story
- 17:25together, but it's been that story with me and
- 17:28so many people and so many revived relationships
- 17:31that it's exciting for me. Like to me, finding
- 17:35somebody. I found a guy about seven years ago
- 17:38that disappeared from high school. We've gone,
- 17:40it's 40 years already. Where is he? And I found
- 17:43him with the internet and we reestablished four
- 17:45friends all over again. And it became a real
- 17:48estate opportunity. So it's never about the real
- 17:50estate opportunity. There's something in the
- 17:51back of my door that says care first, commission
- 17:54last. And that's what I do. And I think it's
- 17:58a move a little bit further than that because
- 18:00I believe that you went to high school with your
- 18:03wife. Am I correct? That's true. So I have to
- 18:07give Nancy a shout out. She was in junior high
- 18:10school with us. So we were all friends with her
- 18:12back in junior high school. And I made a huge
- 18:15mistake in 1981. She was such a mature woman.
- 18:19I was such a kid in junior high school and beautiful
- 18:22and the body of a 25 year old at 13. And so I
- 18:26was just not afraid, but I wasn't confident enough.
- 18:30So we became. friends really close friends and
- 18:33for six years between junior high school and
- 18:35high school until i finally asked her to date
- 18:37me and then i made the biggest mistake in my
- 18:39life and i just made a story up in my head and
- 18:42i wasn't honest enough or mature enough to tell
- 18:44her i how could it be that i bet the person i'm
- 18:47gonna end up marrying so i broke up with her
- 18:50i made a little lie i'm sorry but my mom would
- 18:52say it was a little white lie i wanted to date
- 18:54other women it was never about that it was just
- 18:56that her sister was getting married and I just
- 18:59felt, my gosh, she's only a couple of years older.
- 19:01Am I next? And so I spent the next 38 years,
- 19:05not 38 years, but we lost touch over the years.
- 19:09And long story short, I got married to somebody
- 19:12else and have a great son, Ethan. And it just
- 19:15didn't work out. And Nancy and I became friends
- 19:17again. Back in 2015, she moved to Florida. She
- 19:21likes to gamble. We played poker. I played poker
- 19:23as a kid. And through her divorce and my divorce,
- 19:26separated by some years, we just reconnected.
- 19:29And I'm going to be celebrating our four -year
- 19:32anniversary. It's a beautiful story. It's a beautiful
- 19:35story. And me, I feel, because I was friends
- 19:38with both of you. And it just, it feels extra
- 19:41special for me. But okay. Can I mention one thing
- 19:44about how we reconnected? Technology. social
- 19:48media in my defense i didn't know that facebook
- 19:51had a second button the second app called messenger
- 19:54so 2015 i discovered it and there were messages
- 19:58back some years at least at least a year or more
- 20:01and nancy was one of those messages hey i moved
- 20:03to florida i'm in lake i'm in lake birth florida
- 20:06it seems like you might be close by maybe we
- 20:08can connect whatever talk And so a year later,
- 20:11I said, yeah, it's never too late because I just
- 20:13discovered her old message. And so we reconnected
- 20:16through Messenger in 2015. So that's great. It
- 20:20was meant to be. That's all it was meant to be.
- 20:22And you two were meant to be together. OK, so
- 20:25you've mentioned one simple daily activity that
- 20:30has guided you through your career. What is it
- 20:33and how has it impacted the way you build and
- 20:36maintain your network? Great. So, again, I think
- 20:41everything I know, I don't know if I've ever
- 20:44had an original idea, all right? I beg, borrow,
- 20:46steal everything that I know, and I give credit
- 20:48to whoever. I can't even remember who told me
- 20:50because it's become part of my DNA. But I did
- 20:52read a small real estate article in a magazine
- 20:55or a newsletter or something like that in the
- 20:57early, I'm sorry, mid -1980s. and i got two really
- 21:02good pieces of advice one of them i still use
- 21:04the first one that i don't use any longer in
- 21:07the formal way is i don't place ads in the newspaper
- 21:11any longer i stopped that but that was a big
- 21:14part of my success as a new broker owner of a
- 21:18real estate company in the mid late 80s I was
- 21:22killing it in the Journal News, the Rockwood
- 21:24County Journal News newspaper with three or four
- 21:26line ads. And I took a contract and I spent as
- 21:30much as I could and just getting that type of
- 21:32exposure. And that's the main word for me today
- 21:36with real estate, I'm sorry, with business is
- 21:39exposure. If you don't, doesn't it stand to reason,
- 21:42Mike, the more people exposed to you, the better
- 21:44chance you have of getting your services, your
- 21:46friendship. Absolutely, get your word out. And
- 21:49so I say that with sellers too. It doesn't stand
- 21:52to reason the more people that know about your
- 21:54property, the more I syndicate and set a better
- 21:56chance that we have of getting it sold. So I
- 21:58apply the word exposure in everything I do. And
- 22:01I keep trying to uncover new areas of exposure.
- 22:04Now, coming back to your question, the one thing
- 22:06that I still do, and Mike, if you had a calculator
- 22:10in front of you, which you don't have to, because
- 22:11I've already figured this out this morning, because
- 22:13I want them to be prepared for anything you might
- 22:15throw at me. So just randomly. 1984, so it's
- 22:192025, that's 41 years, times 365 days is 14 ,965
- 22:26days. I started in the beginning of my career
- 22:30with adding one person to my database or my phone.
- 22:35Let's just say my phone. And back then, it was,
- 22:38if you remember, it was like pagers still. So
- 22:40I had to keep a... a hard copy of, I carried
- 22:43a date timer around. Nobody knows what a date
- 22:45timer is. I know what a date timer is. And inside
- 22:48that date timer had a little beige address book.
- 22:51And I jam packed that address book with names,
- 22:54addresses, phone numbers, and emails. And if
- 22:56you miss one of those, actually back then it
- 22:57wasn't emails, but name, mailing address, phone
- 23:00number. And then when cell phone came around
- 23:02and then emails came around, I transitioned to
- 23:04that too. So I am a little short. And I took
- 23:08your mom's advice. So technically, I would have
- 23:10had almost 15 ,000. But I decided to remove some
- 23:14people that I didn't want to do business with
- 23:16any longer. I didn't feel that they were ethical
- 23:19or they were manageable. I've given my permission
- 23:23to do that over the years. It was hard for me
- 23:26to let people go, especially if I could have
- 23:27made money. But I'm at the point in my career
- 23:29where I really want to work with people that
- 23:32want to work with me and that are delightful
- 23:33and fun and engaging. And it's more than a franchise
- 23:36business, of course, but many of these people
- 23:38I've become friends with. So every day for the
- 23:41last, let's just say 40 plus years, I've added
- 23:44one person to my database, just one. And that
- 23:47to me, and maintaining it is not easy. I'm not
- 23:51perfect and I could probably delete a few thousand
- 23:53from my phone, but I don't. Oh, and if somebody
- 23:55passes. i delete that that person as well of
- 23:58course it's so simple but a lot of people say
- 24:01i don't have that kind of time that's why you
- 24:02should start now don't wait one a day one per
- 24:06day it's amazing back from the convention i'm
- 24:08sorry for the weekend and so i picked up a bunch
- 24:10of business cards so i'm transitioning now not
- 24:13just for the phone but now i'm using linkedin
- 24:17to find them and connect with them on linkedin
- 24:20not just my phone because linkedin may not easily
- 24:23have their mailing address Because little things
- 24:25we do in my office is we write a personal note
- 24:27and that's one of my greatest weaknesses. But
- 24:30without a mailing address, it's not easy to do.
- 24:33I'll tell you. And one of my secrets to success
- 24:36is the follow -up factor. When I go in, I do
- 24:40a workshop with a business or a company. I always
- 24:43give them a series of things to do for the follow
- 24:46-up because I feel that the follow -up. is more
- 24:49important than actually meeting the person. And
- 24:52the main part of that follow -up, A, do an email
- 24:55that night. But the following morning, you write
- 25:00a personal, handwritten thank you note to that
- 25:05person. No business, no anything else, just thanking
- 25:08them for their time. You put your card in, you
- 25:11put that envelope, and you mail it out. And you
- 25:14wait about three or four days. So that has the
- 25:17biggest impact on somebody. Because imagine being
- 25:20the person that you receive that thank you note.
- 25:24It's not a bill. It's not anything else. It's
- 25:26just a thank you. Oh, this person met me the
- 25:29other night and he wants to thank me. So this
- 25:33is what we send from the office. It's C21. It
- 25:38has nothing but our logo and a handwritten note
- 25:40which somebody left on my desk. yesterday and
- 25:43she i was away for the convention a little convention
- 25:45i didn't tell anybody where i'm going i said
- 25:46i'm taking off so she was checking to make sure
- 25:48i'm okay and she's so grateful for the relationship
- 25:50yeah i responded to her and a little help from
- 25:54my cousin chat and because i really it's just
- 25:57i didn't want to have to i knew what i felt but
- 25:59i really wanted to come out and find words and
- 26:01so we pay mike listen to this we pay for every
- 26:04one of our agents for five cards a day the card
- 26:07the envelope and the stamp to connect with somebody
- 26:10that they've either spoken to or have met in
- 26:13person. Not for prospecting, like in the neighbors,
- 26:16talk to or met. Guess how many out of 140 agents,
- 26:19guess how many agents use their maximum allocation
- 26:23every day? And that's $10 a day, $50 a week.
- 26:27Ten. Ten? Ten agents. One. One. I was being generous
- 26:35when I said ten. I really thought five. Okay,
- 26:38but I was being generous when I said 10. But
- 26:41listen, you're not telling me that something
- 26:43that I don't know because people don't take the
- 26:46time and you don't realize the impact that you
- 26:50have on a personal thank you note. Right. So
- 26:55if you can tell your agents the impact that it
- 27:00would have on somebody's day, not just that you
- 27:03send them a card, but the impact that they would
- 27:05have on somebody's whole day, just for them receiving
- 27:08that card, maybe they'll send a few more. Think
- 27:11about it. You go to the mailbox every day. I
- 27:14still book the mail every day. There's hardly
- 27:16anything in the mailbox. A card is not going
- 27:18to, a handwritten card, a handwritten envelope,
- 27:21a handwritten card inside. Don't be using technology.
- 27:24I'm just going to pray to this company to do
- 27:25it for me. You know what? To me, it takes, what,
- 27:28about two minutes? And I know time is our enemy.
- 27:31Time is, we have to, we can't, we have to take
- 27:32advantage of those little moments, like Mike
- 27:34said, to connect. And I think to myself, and
- 27:38I know some people that do a really good job,
- 27:39and especially one of my lenders. and he always
- 27:42puts a scratcher dollar scratcher and you know
- 27:46what people want to talk to me all the time what
- 27:48can i spend my money i said stop spending money
- 27:50spend time and a little bit of money on people
- 27:52that know you like you and trust you write the
- 27:55note mail it you give them a scratcher what if
- 27:57they win good for them they're going to thank
- 27:59you even more maybe buy a property from you don't
- 28:01think of that i call it stinking thinking from
- 28:03a floyd wickman one of my mentors Real estate
- 28:06mentors. But those little things go such a low.
- 28:09There's 1%. Do one contact and 1 % extra, Mike,
- 28:13every day. 1%. Absolutely. Absolutely. I can't
- 28:17add anything to that because that was said perfectly.
- 28:20That is exactly what everybody should do. But
- 28:23nobody does. Or just about nobody does. Okay.
- 28:27Let me do the third question. In business, we
- 28:31all get that call that you never want to get.
- 28:35How important is having a strong network in helping
- 28:39you navigate through those moments? It happens
- 28:42to me a lot as the manager of a busy real estate
- 28:45office because the call that I never want to
- 28:47get is that we put somebody's money at risk.
- 28:51When you lose money on typically the buyer's
- 28:55behalf, you slay the dragon. The dragon could
- 28:59be your best friend. You slay the golden goose
- 29:01is an even better example. What's the chance
- 29:04if you lose money for somebody, they're ever
- 29:05going to come back to you? And in this day and
- 29:07age, when that happens too, even if it's not
- 29:09your fault, which I think many times we could
- 29:11have prevented it, most of the times we could
- 29:13have prevented it, is that you'll never, what's
- 29:16a lead worth? What's a contact? What's a person
- 29:18worth? We say real estate's a contact sport,
- 29:20so start with contacts, not leads. And then leads
- 29:22become contacts. Sorry, contacts become leads.
- 29:25And that we know in real estate that, that a
- 29:28solid contact a great we call whale a really
- 29:31great contact somebody who knows a lot of people
- 29:33could be worth 30 40 50 000 in your career if
- 29:36it's something that as they make recommendations
- 29:38they use you personally and then now with social
- 29:41media i can't tell you how many times we get
- 29:43playing for something we weren't even involved
- 29:45in so can you imagine what we are so to me the
- 29:48call i never want to get is i tell my realtors
- 29:51i want to know two weeks before rather than one
- 29:53second late Because in Florida, our contracts
- 29:56are timers of the essence, which means at 1159
- 29:59PM on any business day, we can really be in default
- 30:03of a legal agreement. So that's the hardest thing
- 30:06as a manager is to make sure people understand
- 30:08those timeframes and those obligations. But the
- 30:10second, or maybe even the first worst call you
- 30:13can ever get, Mike, has to do with you or your
- 30:17family. And so my worst call was... About three
- 30:22years ago, three and a half years ago, when I
- 30:24got a call from my doctor's office and they said,
- 30:26Henry, something's off with your blood work.
- 30:28We'd like you to see a nephrologist. And I'm
- 30:31like, what kind of ist is that? And it's the
- 30:34kidney doctor. Oh, it's kidney doctor. What's
- 30:36up? He goes, I don't like what I see. And so
- 30:39I went to see a nephrologist and Dr. Silverstein,
- 30:42she was a seasoned pro and I'm waiting for the
- 30:46room. And after my blood test came back, she
- 30:48said, Actually, she got them from the other doctor.
- 30:51She goes, Mr. Kaplan, you have advanced kidney
- 30:53disease. Have you thought about a transplant
- 30:55yet? I'm thinking, the only thing that came out
- 30:58of my mind was, you got the wrong Mr. Kaplan.
- 31:00Because I feel fine. She goes, oh no, I got the
- 31:03right Mr. Kaplan. Apparently, I had a combination
- 31:07of, it wasn't cancer, but a combination of ailments
- 31:09that, actually ailments, I said factors that
- 31:13created a permanent ailment in both my kidneys
- 31:15were going, oop, can you still see me? i can
- 31:19see you all right both of my kidneys were still
- 31:21going they were going dead and i was really concerned
- 31:25so i i went out and by the way it was like three
- 31:28months after i got married to nancy so yeah a
- 31:30little three between three or four years ago
- 31:32and so long story short we did a biopsy to determine
- 31:36that certain factors they said i was obese i
- 31:39never felt obese but i'm not skinny either meat
- 31:41consumption diabetes and high blood pressure
- 31:44contributed to my kidneys and and i decided and
- 31:47i thought my god i just got married and if you
- 31:49live by like i do expect the unexpected and you'll
- 31:53never be surprised i said okay at first i had
- 31:56to go see nancy right away i waited till she
- 31:58got home she was like why are you doing what
- 32:00are you why are you home early usually working
- 32:02late and i told her she goes we'll work through
- 32:04it we'll figure it out this is not the end this
- 32:06is and so fast forward to july 26 of 2023 i was
- 32:12able to find a donor and and she didn't have
- 32:14a blood type match but i went social with youtube
- 32:17and facebook and had 13 000 views and many recommendations
- 32:21and i said shouldn't say recommendations many
- 32:24people offering to help me and including my two
- 32:27sisters And many were disqualified except for
- 32:30Rebecca. And Rebecca was my cousin's wife's sister.
- 32:34Didn't know me. I didn't know her. But she stepped
- 32:37up and through an exchange program, the National
- 32:38Kidney Registry, nkr .org, I was able to get
- 32:42a live donor. She gave hers. who gives a kidney
- 32:45selflessly doesn't even know you to a stranger
- 32:48a woman in california and a month later i received
- 32:51one from a man in rochester minnesota within
- 32:5424 hours it was in my body and he gave his because
- 32:57his wife needed one when she got one somebody
- 32:59else got one such chain reaction but it starts
- 33:02with one selfless individual that was rebecca
- 33:05that's outstanding outstanding and I knew, of
- 33:10course, I knew the whole story and you left a
- 33:12few parts out, but that was the gist of the story.
- 33:15And listen, nobody is happier than I am to see
- 33:20you on this podcast and to see you working. So
- 33:24let me give you a side story because you're right.
- 33:26You do know more. I don't know if you know this
- 33:28side story, but there will be adversity in your
- 33:31life and your business every step of the way.
- 33:34I'm not a negative person. The glass is half
- 33:36full for me. But I've learned that when even
- 33:40I had nine people offering one of those people
- 33:42before Rebecca, even Rebecca told me early on,
- 33:45but I was looking for a match. And if you're
- 33:47a kidney, if you need a kidney, don't look for
- 33:49a match, look for a healthy person. And so one
- 33:51of these people said a woman, she said to me,
- 33:53and it's going to sound weird. I'm not going
- 33:55to stop Henry till my kidney is in your body.
- 33:58Now that's a pretty darn big commitment. And
- 34:01I put my, my. my trust and faith and by the way
- 34:05michael knows this i went on dialysis peritoneal
- 34:08through the abdomen at home while i slept for
- 34:11seven months on dialysis it wasn't a hop skipping
- 34:13a jump getting a kidney but i waited for the
- 34:16wrong person and i guess many of you probably
- 34:18read who moved my cheese was not happening mike
- 34:20that cheese corner that kidney corner was empty
- 34:22with this woman it ends up that she didn't pass
- 34:25the mental part of the exam and and so she bowed
- 34:28out gracefully two people didn't of the nine
- 34:30so even when you think you've got this you've
- 34:33got this you don't until i'll say until your
- 34:37doctors tell you your blood test came out well
- 34:39or until you're off medications though to the
- 34:42best of your ability which i'll never be off
- 34:43because of anti -rejection or until the deal
- 34:46closes and it funds and even beyond you have
- 34:49to have proper insurance because people always
- 34:51find a way to try to point a finger at you, even
- 34:53though three fingers are pointing back at them,
- 34:55because you never know what's going to rear its
- 34:57ugly head one day. So do the right thing, even
- 34:59when nobody's watching. That was one of my side
- 35:01stories. No, it's perfect. Listen, back in New
- 35:05York, I was in the mortgage industry. So I feel
- 35:08exactly what you're saying. I can talk about
- 35:11this for another two hours, but let's go ahead.
- 35:14You talk about the extra 1 % rule. How can that
- 35:19principle be applied to networking so people
- 35:21stand out and create deeper connections? I try
- 35:26to give before I get. To me, it's just, I don't
- 35:29know, something, it's definitely not been my
- 35:31whole career, but it's been some years. And so
- 35:36when I meet somebody at a networking event, I
- 35:39first of all, I pick out usually the loner to
- 35:42start with. That's just me. One, I can approach
- 35:46anybody and say, hey, I'm Henry. What's your
- 35:48name? Hey, I'm John. what type of work do you
- 35:51do like normally it's a business networking group
- 35:53and and so he starts explaining i'm an audiologist
- 35:56and and so i've got a pretty busy pretty practice
- 35:59either studying i'm trying to grow my business
- 36:00and just change locations and and so occasionally
- 36:03i'm like great you know what i got a hearing
- 36:05aid now oh i've got a bluetooth device which
- 36:08it is so people think i'm like i'm crazy sometimes
- 36:11i'm talking like you're talking to me that guy
- 36:13michael on the street that you would see talking
- 36:14we thought he was crazy growing up he probably
- 36:17just had advanced technology or what we have
- 36:20But seriously, so I love to meet somebody. I
- 36:22love to figure out. I love to get their information.
- 36:25And then I'll add them to a list. I always try
- 36:28to give two or three names. I'm like, yeah, I
- 36:29met this guy. He seemed really nice. You might
- 36:31want to look him up on Google and see his reviews.
- 36:34But I always like to try to connect people to
- 36:36connect. Because not that they owe me, but I
- 36:38always think that they appreciate the referral.
- 36:41And I've never been a part of BNI. but I know
- 36:44people that have, and that's really good. But
- 36:46there was a second thing I wanted to share with
- 36:47you about, about, oh yeah. So when I meet somebody
- 36:50who says, um, I am an endoscopic specialist,
- 36:54I'm thinking, okay, so I'll let him talk. And
- 36:57then I'll be like, all right. So how would I
- 37:00know if the next person I'm talking to would
- 37:02be a good prospect for you? I don't want to say,
- 37:05can you explain that in plain English or dumb
- 37:08it down for me? How enough the next person I'm
- 37:10going to talk to today or any other day would
- 37:11be a good prospect for you. Oh, if they ever
- 37:14have like knee pain or ankle, I'll go in with
- 37:16scopes and cameras. And sometimes they don't
- 37:18even tell you what they really do. Or I'm a doctor.
- 37:21What type of doctor? I'm a psychologist. Oh,
- 37:23great. You're not animizing me now, are you?
- 37:25I try to break the ice. An icebreaker, a quick
- 37:28question or two. I love to just connect and don't
- 37:31feel obligated to, especially like when I go
- 37:34out to some of these events, I try to get away
- 37:36from real estate events because the realtor is
- 37:38never going to give me business, right? Another
- 37:39realtor. But I try to move too and say, hey,
- 37:42I'm so nice to meet you. And then we move on.
- 37:44So once you've got it, you build it, there's
- 37:47no reason to spend another 40 minutes and really
- 37:48not have the opportunity to meet more people.
- 37:52Absolutely right. And you touched on this just
- 37:55a little bit, but when you go to a networking
- 37:57event, you have what's called a servant's heart.
- 38:00It's giver's game, right? So if you go to a networking
- 38:04event and all you think about was serving other
- 38:07people, not you're there to sell a widget or
- 38:11you have a service or something else like that,
- 38:13forget all that, right? You're there to make
- 38:16everyone else or everybody that you come in contact
- 38:18with more successful. So my line that I teach
- 38:24in workshops and everything else is after you
- 38:27have that one or two people down and you have
- 38:30them talking about their business, you say, you
- 38:33know something, how can I make you more successful?
- 38:38How can I be a good referral source for you?
- 38:41And most of the time, if I've done my job correctly,
- 38:44they say, Mike, I don't even know what you do
- 38:46yet. So, they tell me how I can be a good referral
- 38:52source for them. And I make myself, in this area,
- 38:56I'm known as a super connector. Because every
- 38:59week, and I have been doing this for the last
- 39:01two, two and a half years, every week I find
- 39:04two people with a need and I put them together.
- 39:07And I walk away. Fantastic. So that's all that
- 39:11I do. That's all that I do. We have something
- 39:14in our Johns Creek Chamber of Commerce called
- 39:18having an ambassador. And once a week, myself
- 39:21and three or four other people, we go out around
- 39:24the town just saying what we can do for them.
- 39:28So if you do that, make your life, make a habit
- 39:33of giving. Because most people think, wait a
- 39:35second. I'm in business. I want the business.
- 39:39I want to sell two or three widgets for X amount
- 39:41of dollars. Take that off your, take that out
- 39:44of your head. Take it off your shoulders and
- 39:47just get, because what goes around does come
- 39:49around. Bob Burke was a big speaker in the networking
- 39:53world. He's where I got the line from. Okay.
- 39:55Let me tell you. And he does exactly. He's a
- 39:58Floridian. Yes, he is. Yes, he is. And he does.
- 40:02I do exactly what he has been doing for 20 years.
- 40:06So when I speak to places, I'm speaking almost
- 40:10a mirror image of Bob Berg. Wow. Awesome. I forgot
- 40:14to mention when I go somewhere. I think we're
- 40:19a big Easterseals contributor for the corporate
- 40:22offices. We've been doing it for 50 years. We're
- 40:24doing it for 45 years. So when I get invited
- 40:26to an Easterseals event, because last year we
- 40:28donated almost $28 ,000, they'll comp me a table.
- 40:31So I'll bring some of the top agents too, but
- 40:33I'll also bring some of my business partners.
- 40:35When I say partners, I don't mean... let's just
- 40:39say affiliate, not even affiliate, somebody,
- 40:41people I trust. So I'll bring my mortgage broker
- 40:44with me, sorry, my mortgage banker with me, not
- 40:46a broker. And so when I'm talking to the waiter,
- 40:48because that's maybe one of the loaners out there,
- 40:50and I'm like, have you thought about it? Do you
- 40:52own it already? Because I'm in real estate. No,
- 40:54I don't know yet. Have you think about buying?
- 40:56He goes, yeah. I said, you know what? You got
- 40:57to speak to this right there at the meeting.
- 40:59I'll be Sean or Rick or Shane, come over. Talk
- 41:02to this guy. Let's get him pre -approved. He
- 41:04wants to buy. His lease is coming up in six months.
- 41:06And I bring the connection together right then
- 41:08and there. I don't wait. So I'll bring an inspector.
- 41:10Sometimes I'll bring a handyman. I'll bring my
- 41:12insurance guy. I rotate them. And you never know
- 41:15who you're going to find right then and there.
- 41:16So don't wait. If you have the opportunity to,
- 41:19even like you said, Michael, you met somebody
- 41:21across the room. Wait, I just met somebody. You
- 41:23two need to talk. I'm sure you've done that many
- 41:25times. Many times, many times. And when you said
- 41:28you approach that loner, that person by themselves,
- 41:32they're probably an introvert, right? They're
- 41:34afraid to go out to the room. So the first thing
- 41:37you do is you go to that other person. And again,
- 41:41you're giving, right? So you're saying, hey,
- 41:43what's your name? Oh, you know something? That's
- 41:46a really nice blazer you have on. Or you know
- 41:49what? I like your shoes. And that breaks the
- 41:51ice immediately. Pay them a compliment. Pay them
- 41:54a compliment. Absolutely. And then they start
- 41:56talking. OK, so what's the biggest networking
- 42:00lesson you've learned from your own business
- 42:03journey that you wish you had known earlier?
- 42:07The data most just don't be applied to real estate,
- 42:11but applies to any business. How many people
- 42:14have I given my card to but never collected anything
- 42:17from? If you don't control the data or retrieve
- 42:21the data, you're like waiting for a phone that's
- 42:24never going to ring. And that's like a strategy
- 42:26for 50%. 49 % of the realtors, Michael, in this
- 42:30country did one deal or no deals last year. 49%.
- 42:35Half of our industry, more than half is failing
- 42:37because some do two or three deals. It doesn't
- 42:40pay the bills. So they're waiting for something
- 42:42to happen. For something to happen, some movement
- 42:44has to occur. And to me, I really believe that.
- 42:47You have to not just get the business card, not
- 42:52just create the relationship first or get the
- 42:54business card, but maybe right then and there.
- 42:56You know what I just learned from this conference?
- 42:57I went away on Monday, Tuesday to the Realtors
- 42:59Association. I went because. i needed to get
- 43:03away and sharpen my pencil up here sharpen my
- 43:06brain and i took a linkedin actually a technology
- 43:09class and he focused on linkedin and the next
- 43:11door app the one who navigates us with our neighbors
- 43:14and boy in linkedin in the first five minutes
- 43:17it was worth the week it was worth the two days
- 43:19i spent there because he just showed me that
- 43:21you just walk up to somebody and how many people
- 43:23have linkedin profiles so many And you just click
- 43:27on search in this little upper right corner where
- 43:29it gives your QR code and you scan it and you
- 43:31connect right to each other right then and there.
- 43:33Now you've got them. Of course, I had a little
- 43:36word like Auburndale, Florida, because I need
- 43:39to refer this person, like to this person in
- 43:41the future. Oh, what's their name? But as you
- 43:45maybe, especially with Florida Realtors, I've
- 43:48met people from every county, every city. But
- 43:52taking the time, and it does take time to, Either
- 43:56if you have this game, how many people couldn't
- 43:57log in during that speaker? They couldn't even
- 43:59log into their LinkedIn account. Two ladies to
- 44:01the left and right of me, it took them half the
- 44:04class to figure out how to do that, which was
- 44:05a waste of time. So you need to be up on the
- 44:08networking tool available to you, at least the
- 44:10best ones. I discovered today for the first time,
- 44:12I have 2020 LinkedIn connections, which I had
- 44:15no idea. It just says 500 plus, but you know
- 44:18what? Get with technology even a little bit and
- 44:20save it appropriately so you can find them again.
- 44:23Use anything you want. blingstone hat lady i'll
- 44:27never forget that one from this weekend rhinestone
- 44:29hat lady yeah and works it just because you have
- 44:33the electronic business cards you have regular
- 44:36business cards you have the linkedin so there
- 44:39are a number of ways that you can stay connected
- 44:43and if you receive that that physical business
- 44:47card. Here's a note. Here's a little trick that
- 44:49I learned a hundred years ago. And that I tell
- 44:53every workshop, every client that I coach, take
- 44:57that business card, write down the date. What,
- 45:00when the date, let's say you're in an event,
- 45:02the date of the event, write down the name of
- 45:05the event, and then something you talked about.
- 45:08So you have all that information on the back
- 45:11of the card so that in two weeks, you're going
- 45:13to look at that card and say, I don't know who
- 45:15this is. You turn it over and say, that's who
- 45:18it is. But if you follow up, again, I have a
- 45:22whole follow -up sequence. If you use the sequence,
- 45:26you'll remember it right away. It's funny you
- 45:28say follow -up in the office, although the boss
- 45:31doesn't like it. We say, F you, follow -up. If
- 45:34you don't follow -up, you're not going to get
- 45:36anywhere with it. And Mike, you're right. because
- 45:38the office gave me one of my cards and I used
- 45:40it over the weekend. Just put it under the phone
- 45:42and it gives you the link and you download my
- 45:44contact. I don't know how they did it. It's not
- 45:46magic, it's technology. But every one of our
- 45:49realtors gets one. So in case they're out, they
- 45:51could just walk up to somebody and talk, hey,
- 45:53here's my information. But again, as important
- 45:55as it is to get information, if you're not getting
- 45:57information, I don't want to have a card on me
- 46:00right now. Let them write on the back of your
- 46:01card. Or some agents keep little pads. We give
- 46:04these teeny little pads that fit in a purse or
- 46:06a back pocket. It's just recycled paper. And
- 46:09you know what? They take them with them. Do you
- 46:12have a pen for your pocketbook? Yeah, I have
- 46:14a pen. Okay, good. It sets the basics. But you
- 46:16know what? I can't tell you how many people say,
- 46:18oh, one guy, he was so proud. He gave 20 business
- 46:21cards out a day, every day. He was like the worst
- 46:23producer ever. He was busy giving cards out.
- 46:26I have to tell you, and this is a little note
- 46:29you can tell all of your agents. It's not as
- 46:33important. You say, how big is your network?
- 46:35My network is X amount of thousands of people.
- 46:37Okay. How many people, how many networks are
- 46:42you in? It's a mindset shift. Exactly. And you
- 46:46have to think about, wait a second, I can reach
- 46:49out to anybody. No. How many people can reach
- 46:52out to you? Exactly. And that's where you have
- 46:55to think about it. I had a gentleman, real quick,
- 46:57I had a gentleman that joined my office, and
- 47:00he was like, at the interview, he says, I have
- 47:02a list. I said, okay. And he says, it's 100 ,000
- 47:05names. And I said, okay. And he says, so what's
- 47:07it worth to the company? I said, to the company?
- 47:10I said, we don't work your list. you don't understand
- 47:13henry these are just every person with such a
- 47:15such a group and there's nuggets in there i said
- 47:17you need to be the gold miner i told him you
- 47:20need to get through that list and bring it down
- 47:22to 200 plus or minus people that know you like
- 47:25you trust you enough to use to recommend you
- 47:28he was like the list is i agree a list is nothing
- 47:30unless you would do something with it i told
- 47:32him and you know what he soon thereafter quit
- 47:34He said, you don't see my value. I said, oh,
- 47:36no, you don't see your value. And you don't want
- 47:38to do the work that it requires to bring it down
- 47:41to quality, not quantity. Absolutely. Absolutely.
- 47:44And what you said, know you like you and trust
- 47:46you, then they'll do business with you. And that
- 47:50list, everybody knew you because you were on
- 47:54the list or whatever. But then you have to narrow
- 47:56it down a little bit to you like you. That narrowed
- 47:59your list down. Trust you. Now, you brought that
- 48:02list from 100 ,000 down to 200. And that's the
- 48:06list that you need. So you're right. He's got
- 48:09to be the person to be the gold miner and to
- 48:11break that list down to 200. And then that's
- 48:14something you can work with. But until then,
- 48:18it's not really worth anything. Passion seems
- 48:22to be a driving force in your success. How can
- 48:26professionals use their passion as a tool to
- 48:30attract the right connections? So passion is,
- 48:35first of all, you have to be in a position. You
- 48:39have to be in a career that you can be passionate
- 48:43about. Because one thing my dad taught me. He
- 48:47said, look son, always do your best. And I added,
- 48:50never give up. And also, you need to like what
- 48:53you do. And you need to feel you bring value
- 48:56to people's lives. And I know that passion. People
- 49:01always don't find their passion in what to do.
- 49:02Michael, you do. I do. We know what we're passionate
- 49:05about. And if I tell people every day, mostly
- 49:08when I'm interviewing new realtors, I'm not the
- 49:10recruiter. We have a director of career development
- 49:13that does that for me. But I come into the interview
- 49:16to meet them. And I'll say, look, I don't know
- 49:19what I want to be when I grow up. But I'm still
- 49:21having a lot of fun after 41 years. So I still
- 49:24have time to think about that. And everybody
- 49:25laughs. But you know what? i'm doing what i was
- 49:28meant to do i know that i've never i didn't waver
- 49:32six months my first six months of my career i
- 49:35wavered on on that because my first three deals
- 49:38in contract once you have a real estate contract
- 49:40statistically more than half the time you're
- 49:42gonna close my first three deals in contract
- 49:45fell apart so i went to my dad it was living
- 49:47at home in the basement or whatever and i said
- 49:49dad i don't know if real estate's for me he goes
- 49:51son you just started you need to add you to keep
- 49:54learning you need to you know you need to get
- 49:56out there you need to follow what your bosses
- 49:58tell you and apply what you're learning and he
- 50:01said don't i'm not gonna you're not gonna start
- 50:03i didn't even say i'm not gonna he goes don't
- 50:05stop and i just took that was that became my
- 50:07driving force that when things go sideways when
- 50:10it seems like it's half full things happen for
- 50:13a reason and sometimes we can't figure out why
- 50:15don't even look back try to figure out why just
- 50:18strive forward continue to do your best work
- 50:22harder than everybody else. There's so many things
- 50:24that guide me that I've learned over the years.
- 50:27But the biggest challenge I see is people jumping
- 50:29around from career to career and looking for,
- 50:32and some people never find what they're looking
- 50:34for. And it's not always about the money. As
- 50:37a matter of fact, I've had opportunity to make
- 50:38more money from other opportunities that have
- 50:41come since I'm here almost 20 years at this office.
- 50:44And I think there's a price, but I guarantee
- 50:47you, it's going to be seven digits. So nobody's
- 50:51offered that yet. It's so true. It's so true.
- 50:55And a lot of what you just said, I learned from
- 50:58the military about keeping it forward, keeping
- 51:01straight, keeping consistent, never give up,
- 51:04all that kind of stuff. And it's just, it's true,
- 51:08but I have to put my own spin on it and I have
- 51:12to feel it inside. I can't just hear somebody
- 51:15telling me. I have to feel it from the inside.
- 51:19And when I found my passion, now I found this
- 51:23back in New York when I was doing mortgages and
- 51:26everything, I felt that I was the person out
- 51:28there talking and explaining, doing the first
- 51:32time homebuyer seminars and things like that
- 51:34with the realtors. I was doing all that. So back
- 51:37then I found the passion. I worked through different
- 51:40career paths before that, before where I am now.
- 51:45Now is where I found my passion, but I was 60
- 51:50years old before I was actually able to take
- 51:53it and run with it. So I know what you're talking
- 51:57about. I hear you. Okay. So networking often
- 52:00comes down to consistency. I just spoke about
- 52:03that. How do you keep showing up and staying
- 52:05top of mind in relationships, even when life
- 52:09gets busy? Okay, so. some basic things right
- 52:14and i can't remember who told me this it was
- 52:15a woman basketball coach for a college team i
- 52:18apologize it was a long time ago so i just took
- 52:21some i always try to take one thing away or two
- 52:23things she gave me a few things all right first
- 52:26of all make your bed every day make your bed
- 52:30every day nothing worse than coming home to a
- 52:32messy bed right nancy and i make it she makes
- 52:34it we make it together this morning we made the
- 52:36bed together we're out we're out up 5 45 we're
- 52:39out of bed by six bed is made we're having breakfast
- 52:42she's on the road by seven o 'clock and so i'm
- 52:45in the office by 7 0 5 because i live 1 .7 miles
- 52:49as a crow flies to the office and so you got
- 52:52to get up i tell everybody you got to dress up
- 52:54and you got to show up today i thought i'd walk
- 52:58the mall to see if i can meet people you know
- 53:00what it's that's not i have strategy sessions
- 53:02with my agents goals and strategies i do everyone
- 53:05gets a one -on -one once a year and then we can
- 53:07tweak it during the year but it's not just getting
- 53:10up dressing up showing up but doing productive
- 53:11activities so the biggest joke with nancy and
- 53:14i is we're so busy on weekends with our grandson
- 53:16and ethan and nancy's mom and our friends and
- 53:19with pickleball and poker that i go to work monday
- 53:22morning just to relax seriously i'm like the
- 53:26only guy that thinks that way they're like really
- 53:27i'm like yes like monday morning to me is and
- 53:30i know it's going to get busy so i don't even
- 53:32have to schedule something i typically will i
- 53:35have appointments of course I block this out.
- 53:38Oh, I time block. And I'm really good at time
- 53:40blocking. Again, Floyd Wickman, a wonderful master
- 53:43trainer for realtors. And I don't have two schedules.
- 53:46I'm one person, all right? So I color code my
- 53:48time blocking. And the only bad thing about time
- 53:52blocking is you need to leave time for the unexpected.
- 53:55Like me, I have an open door policy, except I
- 53:58never put a note on my door unless I'm doing
- 54:00a recording like today. I have an open door policy.
- 54:02Nothing going on here but the work. And so people
- 54:05could just knock and come in. And I leave my
- 54:07door open most of the time anyway. But the unexpected,
- 54:11the people like, oh, you got a minute? Like yesterday,
- 54:13I just did it early this morning. A guy hands
- 54:16me, after our sales meeting, a packet. And he
- 54:18said, hey, you got some time? I'd like you to
- 54:20go over my packet for me as a realtor and the
- 54:23services I'm going to offer. I'm like, yeah.
- 54:26I look, it's 11 pages. I said, no, I don't have
- 54:30time to do that because I already had somebody
- 54:31waiting for me. But make a time with me. In the
- 54:33meantime, give it to me. And so early this morning,
- 54:37because like I said, it was here at 7 .05 or
- 54:39so. I edited, I said to him, it's going to be
- 54:41red or blue pen. You're fine. He goes, yeah,
- 54:43man, whatever pen you like. All right, no problem.
- 54:45I said, don't think I'm grading you. I'm just
- 54:47going to give you my opinion. So apparently he
- 54:49used ChatGPT because it had a lot of great points,
- 54:52but he hadn't made a change yet. And so I suggested,
- 54:58I love using the who, what, where, when, why,
- 55:01how. You just don't state something without giving
- 55:06a feature, without showing them or telling them
- 55:08what the benefit is and asking questions or telling
- 55:10people why. I didn't rip it apart, but I spent
- 55:14a lot of ink, maybe 15 minutes running through
- 55:16it. It's going to be a multiple draft situation,
- 55:20but it's like being there for people even when
- 55:22you don't even have the time sometimes. transition
- 55:27to calendly like you have i'm afraid of people
- 55:30booking up my whole day because it's an open
- 55:33door policy and so i and i you know the only
- 55:36thing unequal is taking equal unequal people
- 55:40treating unequal people equally meaning that
- 55:43if i've got like a top producer in my office
- 55:45that needs a minute and i look and i realize
- 55:48it's not going to be a minute i'm going to give
- 55:51them an hour if i have somebody that's been with
- 55:53me for a while and that consistently doesn't
- 55:56show up or doesn't do our training or doesn't
- 56:00come to me with questions doesn't light up the
- 56:02production board and they need say they say i
- 56:05need an hour i'm gonna tell me what's going on
- 56:07and then they'll tell me yeah i just need to
- 56:09know how to get started they're not getting an
- 56:11hour from me all right they're getting less time
- 56:13for me because i need them it needs to be a two
- 56:17-way community not only communication but action
- 56:18plan all right so we'll have the conversation
- 56:2015 20 minutes max and they'll walk away with
- 56:23an activity and i expect them to that they chose
- 56:26not me that they chose and so come back to me
- 56:29hey let's reschedule our next appointment as
- 56:31soon as you're done people try to book me in
- 56:34advance a week or two in advance for something
- 56:36that we don't even know what the topic is yet
- 56:38they don't get that with me do you do what you've
- 56:40got to do and come back and let's debrief let's
- 56:42tweak and it's got to be that you have to know
- 56:45who your customer is and for me my internal customer
- 56:48my realtors are and my staff are really my customers
- 56:51and i put myself at the bottom of the pyramid
- 56:54i'm the support system do you know do you know
- 56:58what oh my god limonis marcus limonis the prophet
- 57:02on tv he fixes this fixes but he was the guest
- 57:06speaker and he was literally six feet at the
- 57:09convention this week. He was six feet from my
- 57:12aisle. And he said, draw a mountain. Every one
- 57:14of you should draw a mountain right now. And
- 57:17then place yourself on the mountain. Where do
- 57:20you see yourself in your career on that mountain?
- 57:22Michael, where do you see yourself in your career
- 57:24on the mountain? Where do I see myself? If you
- 57:28drew a mountain right now. If I drew a mountain
- 57:30right now, I'd see myself about halfway up. That's
- 57:34good. That's Marcus. He was standing like 10
- 57:36feet away. That's Marcus Lomonas. Yep. I felt
- 57:39I was closer to the top. And as markets met realtors,
- 57:43he started explaining some things. And he said,
- 57:45who's at the bottom now? And people came from
- 57:47the bottom. He'd come up to the stage, come up
- 57:48to the stage. And it was really interesting.
- 57:50And the best thing about what he talked about
- 57:52was that some people at the bottom of the mountain
- 57:55maybe need to change careers. If they're not
- 57:56prepared to keep moving. This woman was 20 years
- 57:59in the business, a realtor, Mike, on stage with
- 58:002 ,000 people to say, I'm thinking about becoming
- 58:03a mortgage lender, broker. I'm thinking about
- 58:05it. She's at the bottom of the real estate mountain.
- 58:07So the idea for him was he moved on from her.
- 58:10If she's there and she thinks she's there, not
- 58:12everybody can be helped. You have to be true
- 58:14to yourself. It wasn't her passion. She feels
- 58:16like she's being taken advantage by customers.
- 58:18She may be in the wrong business at this point
- 58:21in her career, right? And I have people starting
- 58:23now at the bottom. My job is, now I learned,
- 58:26I'm not at the top anymore for me. My job is
- 58:28to hang out at the bottom and push those people
- 58:31up to the top with my guidance. and my help and
- 58:34my leadership and my coaching now once they're
- 58:37stuck once they're stuck and they don't want
- 58:40to take my advice any longer or they're taking
- 58:42other people's advice that and then they said
- 58:44what did they say or how did oh and i said you
- 58:46just spoke to a guy that has never done a deal
- 58:48in my office and he gave you advice like you
- 58:51should be talking to me not the guy next to you
- 58:53you just don't know i hope that answers your
- 58:55question but i feel like it's appropriate to
- 58:57what we're talking about today It is. And when
- 59:00you said, where am I on the mountain? I pictured
- 59:03myself because I reached down the mountain because
- 59:06I'm helping other people succeed. I'm helping
- 59:09them come up to your level. Right. And I'm also
- 59:13reaching up because I have a mentor and things
- 59:17because I need to get further in my. what I do.
- 59:21So I feel I'm right in the middle because I'm
- 59:24a mentor to others, but I need a mentor to get
- 59:27further ahead. So that's why I put myself. I
- 59:29love managing the mountain. That's my job. Yeah.
- 59:32Okay, good. So can you share a time when networking
- 59:36directly led to a breakthrough opportunity or
- 59:39saved you from a major setback? Let's talk about,
- 59:43let's not talk about setbacks because I want
- 59:45to think the positive. Yeah. Let me tell you
- 59:46a quick story that happened over the last 14
- 59:50months. One of my best friend's in -laws, I met
- 59:53them at a wedding, and it ends up that the wife
- 59:57went to Randall -Paul High School and graduated,
- 1:00:00actually, sorry, Kakia with us. I don't remember
- 1:00:03her name, but I asked her about you and she didn't
- 1:00:06remember you. We had big classes. Her name is
- 1:00:09Cindy. It's funny because I felt bad because
- 1:00:12I didn't really remember her. I wish you remembered
- 1:00:14her last name. I'm going to figure it out and
- 1:00:17let you get back to you on that. Basically, she's
- 1:00:20a long -term spouse, I think 20 something years
- 1:00:23with Larry. And Larry started talking to me and
- 1:00:25he said, yeah, I'm in a lumber business and in
- 1:00:28this place in New York, this and that. And he
- 1:00:31says, I'm in contract to sell it. I'm retiring
- 1:00:32after 30 years of being employed and running
- 1:00:35it, then owning it. And now I'm going to be selling
- 1:00:38the business and the land. And it was more than
- 1:00:41$10 million. And I said, wow, if there's anything
- 1:00:44I can do to help you. Yeah, you could. He says,
- 1:00:46I want to relocate my staff. I'm a mother and
- 1:00:48her child to Florida. I think I owe that to them.
- 1:00:52And I was like, yeah, I can help in any which
- 1:00:54way you like. So he was thinking about maybe
- 1:00:56a small business. And I kept following up from
- 1:00:58that perspective, thinking that he would think
- 1:01:01of Mount Me when it came to the buying opportunity.
- 1:01:03For whatever reason, people pivot sometimes and
- 1:01:05never tell you. He ended up going and spending
- 1:01:07this amount of money with a commercial broker
- 1:01:09because I've been known for. residential and
- 1:01:12I'd done some commercial in my life. But so he
- 1:01:15had spent 9 million on commercial properties
- 1:01:17of the 11 million that he ended up selling a
- 1:01:18property for. And he had to do it on a 1031 exchange
- 1:01:21because he wanted to defer the taxes. And then
- 1:01:24I heard from my buddy, yeah, Larry closed on
- 1:01:26$11 million in real estate. And I was like, wow,
- 1:01:30I'm surprised I didn't get the call. Long story
- 1:01:32short, I get a call from Larry about seven or
- 1:01:37eight months after. He closed on the property.
- 1:01:39Oh, and $2 million was left over. So the commercial
- 1:01:42realtor sold him a residential house in my marketplace.
- 1:01:45And so Larry called me. Hey, Henry, so -and -so
- 1:01:48says you're really a good guy and you can help
- 1:01:51me with a rental. And I'm thinking. F you Larry.
- 1:01:55Now I'm thinking, follow up. No, I thought all
- 1:01:57these things in my head. And my answer was, of
- 1:02:00course, what do you need? And I went to the property
- 1:02:02and it was 2 .1. I think he paid one, almost
- 1:02:042 million and it needed some work. And he said,
- 1:02:06what do you mean? And I went through the property
- 1:02:07with him, very detailed. And I got a guy, one
- 1:02:10of my handymen coming out for a couple of weeks
- 1:02:12and doing what he had to do. And we finally got
- 1:02:14it rented and he hated being a residential landlord.
- 1:02:17Just hated it. He really degraded buying it.
- 1:02:19There's timeframes involved. So long story short.
- 1:02:22he he said i want to get out of now that we have
- 1:02:24it rented as soon as the lease comes up would
- 1:02:26you list it for me for sale yes larry of course
- 1:02:29and so the first weekend had at the market nine
- 1:02:31showings and full price offer 2 .1 million and
- 1:02:34we closed about by the way i never did a million
- 1:02:37dollar deal in my career 41 years till there
- 1:02:41you go till what about closed four weeks ago
- 1:02:44yeah then He says, hey, what about helping me
- 1:02:46with a 1031 exchange to buy a commercial property?
- 1:02:49And now we're closing that commercial property
- 1:02:51for multi -millions also. Well, you know what?
- 1:02:55Sometimes you just, like you said, you put yourself
- 1:02:57out there, bite your tongue occasionally, people
- 1:03:00make decisions and make yourself available. I
- 1:03:04got the call. That's when you get the call one
- 1:03:06day, that's the really good call. You're like,
- 1:03:08yeah, whatever it takes. Don't think about, yeah,
- 1:03:11but what about the 300 ,000 you lost? And you
- 1:03:13know what? Stop. You can't fix what happened
- 1:03:16in the past. You got to start today and what's
- 1:03:18going to happen tomorrow. And that's all I focused
- 1:03:21on. And it's been a banner year for me. Hey,
- 1:03:23you don't know what the other person is going
- 1:03:26through. And you don't know what made him decide
- 1:03:29to go with this other person. But you kept your
- 1:03:33head about it. And the guy just said, look, I
- 1:03:35have a rental or this or that. And it's small
- 1:03:37potatoes. But you did it to such a degree. that
- 1:03:42he said oh he must really know what he's talking
- 1:03:44about let me give him something else and that
- 1:03:47led into something even bigger you have to really
- 1:03:50take what's given to you but think about what
- 1:03:52the other person is going through and just take
- 1:03:55it and just you never know because you don't
- 1:03:58know what you don't know the big fish he was
- 1:04:00the one of the big fish he knew more than me
- 1:04:02and he knew it and i and i admitted hey i'm going
- 1:04:04to need to look into that you know what i mean
- 1:04:06so i had to brush up pretty quickly but he never
- 1:04:08held it against me so if you ever think there's
- 1:04:10a somebody you really want to do business with
- 1:04:12and maybe have a personal relationship with become
- 1:04:14a resource for just become a resource for them
- 1:04:16absolutely eventually the offer you can say don't
- 1:04:19be afraid don't be afraid to try me i'm like
- 1:04:21i'm going to give them i always tell people if
- 1:04:23you recommend me they're going to get friends
- 1:04:24and family They're going to get friends and family.
- 1:04:26White glove treatment. I'm going to I'm going
- 1:04:28to you're going to make you proud of the service
- 1:04:29I provide to them. OK, good. All right. So what
- 1:04:34advice do you have for people who struggle with
- 1:04:37networking because they feel it's forced or uncomfortable?
- 1:04:42So I was one of those people for a long time.
- 1:04:45And so one of my director of career development,
- 1:04:47Connie, she said, come on, let's go out to one
- 1:04:49of those networking events. And we had a little
- 1:04:51game. We said she said, let's just actually.
- 1:04:54Both of us came up with it. Let's go opposite
- 1:04:56directions and meet in the middle and then go
- 1:04:59reverse. And so it was really fun. We also had
- 1:05:03this thing, how many, who can get the most business
- 1:05:05cards? I'm very competitive. I don't know if
- 1:05:07you could tell that. So business, so I was on
- 1:05:08a mission. I had to collect business cards because
- 1:05:11she's very competitive too. And I think we're
- 1:05:13pretty close. I think we were off by one when
- 1:05:15we met in the middle, we talked, we went back
- 1:05:17out. It was a great, it was a, it wasn't, it
- 1:05:19was, and so go with an accountability partner.
- 1:05:22you need to have an accountability partner if
- 1:05:25you really especially if you're uncomfortable
- 1:05:26if you're now that i'm comfortable i can go by
- 1:05:28myself but it's not as fun as when i go with
- 1:05:31other people and they clump you know what clumping
- 1:05:33is when these realtors stick together i'm like
- 1:05:35are you kidding me there's 30 other tables and
- 1:05:39who could you meet out there i want you to walk
- 1:05:41around and you know what they have fear right
- 1:05:44false evidence appearing real fear which is crazy
- 1:05:48nothing's going to kill them by saying hi I'm
- 1:05:51Henry. Hi, I'm Michael. Hi, Michael. Where are
- 1:05:54you from? What do you do? What type of work?
- 1:05:57Anything. Open up an open -ended question. Who,
- 1:06:01what, where, when, why, how? You can't answer
- 1:06:04yes or no. Are you having a good time? No, I
- 1:06:06go through, there's a large part of what I teach
- 1:06:09about introverts and extroverts. And that goes
- 1:06:13along with a networking event because I always
- 1:06:16tell extroverts to go alone. You don't want to
- 1:06:19share. your time or share a meeting or anything
- 1:06:22else. You don't want that type of backing. You
- 1:06:24want to go out and you want to talk with as many
- 1:06:26people, build as many relationships as you can.
- 1:06:31If you're slightly introverted, then you can
- 1:06:34bring somebody with you, somebody that really
- 1:06:37knows you, knows about you and everything else.
- 1:06:39So there's two different ways to look at it,
- 1:06:42but that's exactly right. So let's bring this
- 1:06:45podcast full circle. Okay. If you could leave
- 1:06:49our listeners with one networking principle that
- 1:06:53has carried you from middle school friendships
- 1:06:55to a successful career, what would it be? It's
- 1:07:00a long play. This is a long play. There's no
- 1:07:02quick fix to anything you're doing. I think you
- 1:07:05need to start. And if you're not happy with your
- 1:07:08making, you need to hit the reset button. All
- 1:07:09right. And you need to look at. Not only what
- 1:07:12you're doing and if you like where you're working,
- 1:07:14your career, what's it going to take you to get
- 1:07:16to the next level and emulate people that are.
- 1:07:19I joined a group of managers and now I've been
- 1:07:22invited to a bigger group now. So swimming with
- 1:07:24them. I'm the little guy in the big pool. So
- 1:07:27you always have to, if you want to improve your
- 1:07:29tennis game or your pickleball game, I play all
- 1:07:30the pickleball. You got to play with better players.
- 1:07:33And figure out a way to meet these people. It
- 1:07:35could be on the golf course. It could be on pickleball.
- 1:07:37It could be on a bowling league. I don't care.
- 1:07:39But network with other people that are successful.
- 1:07:41I don't know if I mentioned my, occasionally
- 1:07:43I call upon SCORE. Familiar with SCORE? Business
- 1:07:46professionals that are retired, but occasionally
- 1:07:49that's really good to me. I think that you need
- 1:07:51to just decide. And I'll end with this. One of
- 1:07:56my senior realtors, West Point graduate in his
- 1:07:5980s, shows up every day. And, and he's a military
- 1:08:03guy. He thinks that way, but he has two things
- 1:08:05he does. And I'm not following one of them today,
- 1:08:07but he, just for him to remember the day or people
- 1:08:11say, how's it going? Today is Thursday, right?
- 1:08:13No, it's what day is today? Yeah. Today's Thursday.
- 1:08:17Okay. Just terrific. Today. Hey, how you doing?
- 1:08:21Terrific. I'm terrific. How about you? Be positive.
- 1:08:24Right? So Monday's marvelous. Tuesday's terrific.
- 1:08:27Sorry. Tremendous. Wednesday's wonderful. Terrific
- 1:08:31and fantastic. Monday, Tuesday, come up with
- 1:08:34a positive word. How's it going? How's it going?
- 1:08:37And come up with the answer. He also does a second
- 1:08:40thing. He dresses. He doesn't want to have to
- 1:08:42think about what he's going to wear for the day.
- 1:08:44So I'm wearing Monday's shirt, white. It gets
- 1:08:47a little darker, beige on Tuesday. Wednesday,
- 1:08:50we wear red or blue, depending upon who's in
- 1:08:53office. Thursday, gray, and Friday's black. That's
- 1:08:57it. And brand yourself. Every day, I'm branded.
- 1:09:00And I get, I'm walking into Publix and people
- 1:09:03say, excuse me, where's the milk? I'm like, come
- 1:09:05on, I'll sell you a house on the way to the milk.
- 1:09:07You have to have some key line. Oh no, I'm so
- 1:09:10sorry. No, come on. I know the store like in
- 1:09:12the back of my hand. Be public, be social, be
- 1:09:15a walking billboard and always have the, when
- 1:09:18somebody just even looks at my badge, I wear
- 1:09:21it every day. I always have a line. Can I sell
- 1:09:23you a house today? Oh no, I already own something.
- 1:09:25I'm like, what about an investment property?
- 1:09:27If you have maybe a friend or relative that might
- 1:09:29be looking, the grant money out there is unbelievable.
- 1:09:33It's like, am I robotic? I try not to be. But
- 1:09:36do I follow some regimen with regarding words
- 1:09:39like terrific, tremendous, wonderful, marvelous,
- 1:09:43fantastic? Yeah. Because it just helps me realize
- 1:09:47some people can't even find the word sometimes.
- 1:09:50You know what I mean? Even explaining what we
- 1:09:52do as a real estate, what makes you different?
- 1:09:54It's exposure. That's the word I use. Because
- 1:09:56where Century 20 was the biggest global brand
- 1:09:58with 83 countries and 25 % of the buyers in Florida
- 1:10:02are foreign nationals, that's why you need somebody
- 1:10:04like me. Your elevator speech, right? Yeah, yeah,
- 1:10:08absolutely. And there's something to be said
- 1:10:10for branding yourself, okay? By you wearing those
- 1:10:15different colors, the same colors on the same
- 1:10:18day during the week, people recognize that. When
- 1:10:22you see that accident attorney up on a billboard,
- 1:10:26you just see his picture and his name. No contact
- 1:10:28information, no anything. That's called branding.
- 1:10:32And I've tried to brand myself. So I have to,
- 1:10:36if you have a few minutes, I'd love to tell you
- 1:10:38a short story about branding. So I got involved
- 1:10:42with AI. Right. AI is like the buzzword. And
- 1:10:45I write three or four articles a week on three
- 1:10:49or four different platforms about networking,
- 1:10:52leadership, things like that, all with AI generated
- 1:10:55text. But it gets my word out. Now, I've been
- 1:10:59doing this for three or four months. So I got
- 1:11:02to tell you a funny story. The person who I'm
- 1:11:04working with has a partner in California. That
- 1:11:08person in California has a partner in Las Vegas.
- 1:11:12Because they do shows, right? So one day, his
- 1:11:18partner, the partner in California, Abe, was
- 1:11:22talking to this person in Las Vegas. And they
- 1:11:25were talking about something with AI and everything
- 1:11:27else. He goes, wait, I have to stop you for a
- 1:11:29second. Who's Michael Foreman? He said, why?
- 1:11:34He goes, because his name. for credentials it's
- 1:11:38all over the place he is the go -to person for
- 1:11:42networking and he goes how do you know it goes
- 1:11:45i see it all over the place he goes all right
- 1:11:48so this guy in las vegas was talking to a person
- 1:11:52in california about me in georgia crazy so it's
- 1:11:57absolutely crazy so this is what i did i made
- 1:12:01up a t -shirt on the front is my logo on the
- 1:12:04back it says Who is Michael Foreman with the
- 1:12:07QR code? That's cute. And I'll send you one.
- 1:12:13I'm still a large. That's all right. That's where
- 1:12:17I'll send you a large. I love it. Who's Michael
- 1:12:19Foreman? I love it. But it's great. But you never
- 1:12:22know who is going to see it and what they're
- 1:12:25going to say. So, Henry, I got to tell you. This
- 1:12:28was absolutely fantastic. And I think we can
- 1:12:31make this podcast go another two or three hours
- 1:12:34just by giving us stories back and forth. Oh,
- 1:12:37my God. Okay. But if somebody were to contact
- 1:12:40you, what would be the best way that they would
- 1:12:42contact you? Even Superman had kryptonite, right?
- 1:12:46My kryptonite is my inbox. That's kryptonite
- 1:12:49to me. So I'm a texter and I'm a caller. All
- 1:12:53right. So 561427. 4 -8 -8 -8. South Florida,
- 1:13:00Boynton Beach, 5 -6 -1 -4 -2 -7 -48 -88. That's
- 1:13:05it. Direct. And I pick up everybody, except for
- 1:13:09this call. I'm the guy that picks up and says,
- 1:13:11hey, can I call you back? But not today. I turned
- 1:13:13it off. Okay, good. All right. I'm on my Gmail,
- 1:13:16henrylcaplin at gmail .com. Henry L, the Hulk.
- 1:13:20H -L -K, henrylcaplin with a K at gmail .com.
- 1:13:22Thanks. Okay, Henry, this was great, and I will
- 1:13:26talk to you. Well, hold on, folks. Don't go anywhere.
- 1:13:32Let's hear from our sponsors. David Neal, co
- 1:13:36-founder, Revved Up Kids. Revved Up Kids is on
- 1:13:39a mission to protect children and teens from
- 1:13:42sexual abuse, exploitation, and trafficking.
- 1:13:46They provide prevention training programs for
- 1:13:49children, teens, and adults. To learn more, go
- 1:13:52to revvedupkids .org. Henry Kaplan, Century 21.
- 1:13:57When it comes to making the biggest financial
- 1:13:59decision of your life, leave it in the hands
- 1:14:02of a proven professional, Henry Kaplan. Henry
- 1:14:06is a global real estate agent with Century 21,
- 1:14:09celebrating his 41st year in business. No matter
- 1:14:13where you're moving, Henry has the right connections
- 1:14:16for you. You can contact Henry at 561 -427 -4888.
- 1:14:23A huge thank you to our guests for sharing such...
- 1:14:27insights today. And of course, a big shout out
- 1:14:30to you, our amazing listeners, for tuning in
- 1:14:33and spending your time with us. If you're interested
- 1:14:36in my digital courses, being coached or having
- 1:14:40me come and talk to your company, just go to
- 1:14:43Michael and fill out the request form. Remember,
- 1:14:46networking isn't about being perfect. It's about
- 1:14:50being present. So take what you've learned today,
- 1:14:53get out there and make some meaningful connections.
- 1:14:56If you've enjoyed this episode, please don't
- 1:14:59forget to subscribe. Leave us a review and share
- 1:15:02it with someone who could use a little networking
- 1:15:05inspiration. Let's keep the conversation going.
- 1:15:08You can find me on Apple, Spotify, Pandora, YouTube,
- 1:15:12or my website, foreman .com slash podcasts.