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Your attribution model may not be broken | It may just be built for a cleaner internet than the one we have now.
Your attribution model may not be broken.
It may just be built for a cleaner internet than the one we have now.
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This episode covers why privacy changes, consent bias, and AI search are making traditional attribution less representative, and how that leads teams to over-fund visible channels while starving the work that actually creates demand.
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We get into a more durable approach: first-party lifecycle data, holdout tests, cohort analysis, buyer-reported signals, and a better way for marketing and finance to make decisions under uncertainty…
The skinny
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