Latest / Good Morning From The Chicken Coop! / Season 4 - Episode 48 - The theory of MAYA

Transcript

Season 4 - Episode 48 - The theory of MAYA · Good Morning From The Chicken Coop!

• 0:01
  Hey everybody, welcome to the good morning from the Chicken
• 0:04
  Coop podcast. My name is Kim Johnson and I am
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  a mastermind, set coach, creative strategist, and also
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  happen to be a farmer. This is my chicken coop and I
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  come out here every day to record a podcast to teach
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  distinctions, possibilities, new ways of thinking, and just bring
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  some joy into the world. So welcome to the Coop and let's
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  start your day off in a fantastic way.
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  Hey everybody, good morning. OK, so today we are talking
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  about something very interesting that I'm in the midst of with
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  working on launching a new course website.
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  We have our new website up and going.
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  However, we're always tinkering with it.
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  You know, that's that having a growth mindset, you're always
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  tinkering with everything, working on making it better and
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  whatnot. And there is a theory behind
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  when you're tinkering that most of us don't really think about
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  too much. But I want to go over it with
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  you because it's something that I'm really diving into right now
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  and, you know, I love to share this kind of stuff.
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  So as we all know, human beings are extremely complex when it
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  comes down to our emotions and how we act into our emotions.
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  And here's the the, the complexity of it, while it seems
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  like it's very simple when you look at what you're doing in
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  your marketing to people. And everyone else who's
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  listening to me probably is in a place where they're trying to do
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  their own business, working on their own business, building it
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  out, working in a business that they're trying to help build
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  out. We're always marketing
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  ourselves. I mean, here's what's so crazy
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  about it. We want to to remain as human
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  beings safe in that process. We don't want to do something
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  that's going to cause us to jump outside and all of a sudden have
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  this uh oh moment where we all go, oh, shouldn't have done
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  that. Shouldn't have done that because
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  guess what? That's a bad situation for all
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  of us. If we're in the spot of working
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  for someone else, especially, but for ourselves.
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  We don't want to put ourselves to this place of like that was a
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  mistake. I'm going to lose business
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  because of that. Well, why is that the case?
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  Because we have this struggle where we're both what's called
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  neophilic and neophobic. Now, very big fancy words, but
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  guess what? Very simple meanings.
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  When you're neophilic, you want things to be new.
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  You want new things to come in. You want them to be bright and
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  shiny and exciting. And at the same time, neophobic
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  is. We want them to be the same.
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  We want them to be safe. And we can be skeptical of
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  things that are not appearing to be that way.
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  So we are in a constant conundrum as to how do we market
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  ourselves, How do we go out there, How do we become a hit,
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  so to speak, when we know the majority of human beings, like
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  99% of human beings have this wiring.
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  So what do we do? How do we get around that for
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  ourselves? And in order to create something
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  like that, you have to be able to do something that serves both
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  well. Doesn't that sound quite
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  impossible? It, it really does.
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  It sounds quite impossible. And it, it, and you look at it
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  and you go, oh, well, guess what, I'm out.
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  I don't even know where to begin with this.
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  But not necessary. You can actually do this by
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  there. There was a term back in the
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  50s, there was a designer that went to New York City and he, he
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  was a landscape designer and he went in and he was absolutely
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  taken back by how grungy the city was at that time.
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  And he just couldn't get over how it appeared.
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  So in the following years, his he was charged with making this
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  appear better write everything like write skyscrapers down to
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  the, they wanted it cleaned up, taken care of, but he had to be
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  charged with this. And what do you do without
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  upsetting everybody who's used to it the way that it is?
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  How do you go about it? Well, the story goes that he had
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  this of this rule that he created called Maya Maya, and it
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  stands for most advanced yet acceptable.
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  And it's the middle of the road where you can go right to the
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  edge, but it's still acceptable for people to see it.
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  So when you're coming up with your ideas and you're trying to
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  market yourself or your product or whatever you're doing, this
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  is a theory that says I'm going to go right to the edge, but I'm
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  going to make sure. So right now we're on the cusp
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  of all of this AI and a lot of people are playing with the AI
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  videos of themselves and, you know, there are a lot of people
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  that are not comfortable with this.
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  So as we were working on stuff for the course and going through
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  things, I was like, you know what, I'm happy to put the
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  course out there. I'm happy to do all the things
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  with, you know, that we can. But we do not use AI to write
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  and we do not use AI to record. For us, that is the rule.
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  So I am walking that fine line in this process where I will use
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  AI to help me do research for sure.
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  That's how I found out about this because I was curious about
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  it and started going through it, talking to you about this
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  subject today I did some AI research for this and I, I,
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  because I was like, OK, what is this?
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  What is the challenge? What are the things I need to
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  pay attention to? And it came up with something
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  that was really great. And I was like, ah, This is why
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  it feels so strange and weird. But the point of today is pick
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  the things that you can do to help yourself along the way that
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  are still out there, that look like you're making advances but
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  are still comfortable for people.
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  Like I can promise you, I will not be using AI videos.
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  I will not be doing filters on things.
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  I stay to that because I want everyone to know that we are as
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  authentic as you can get when it comes to this stuff.
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  And I think it's important for everybody to understand that you
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  can walk those lines for yourselves as well.
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  OK, my friends, I hope you have a blessed day and go out there
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  and Maya it all and see what's in it for you and how you can
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  make yourself grow and still feel good about it.
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  All right, my friends, have a blessed day and I'll see you
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  tomorrow. Bye.