Latest / Presentation Thinking
#161. Elliott Rayner and the Science of Storytelling
Elliott Rayner is a story nerd, just like us.
Elliott’s “Hero’s Journey” begins in sports marketing, pivots into product marketing and lands himself as the current CMO for OWOW, a creative marketing agency. Along the way, he’s accrued a variety of storytelling skills and honed in on the science behind why storytelling clicks so well in our human brains.
This science and the elements required to make it work are all part of Elliott’s talk which he now gives at marketing conferences (and even wrote an eBook on!).
Elliott walks us through his favorite frameworks, how he prepares for a talk and…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.