Tackling the twin pace effectiveness gap
New WARC data reveals most marketers understand effectiveness, but internal pressures, governance, and risk dynamics limit consistent execution. WARC's Jenny Chan and Rica Facundo discuss how the 'twin pace' effectiveness gap is impacting brands in Asia-Pacific, and how marketeers can fight back. WARC subscribers can read the report here, and Non-WARC subscribers can download the full report here. For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday…
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