TikTok IS about local, Google Perspectives perspective, New GBP "by owner" button
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Tiktok IS about Local but not the way you think
While the Wall Street Journal thinksTikTok holds companies hostage and a small business in Philadelphia thinks it is unfair to get so many fake reviews, there is no denying that Tiktok has scale. While it hasn't really provided any real local discovery options, any given video can get so much traction that it can be felt at the most local of levels.
Google Perspectives: innovation for the SERPs or bandaid to prevent social media flight?
Google has rolled out a new mobile CTA at the top of many serps called Perspectives which…
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