Latest / Early Edition with Ryan Bridge / Shayne Currie: NZ Herald Media Insider author on Sky TV securing NRL broadcasting rights for next seven years

Transcript

Shayne Currie: NZ Herald Media Insider author on Sky TV securing NRL broadcasting rights for next seven years · Early Edition with Ryan Bridge

• 0:00
  Speaker 1: The Wars and NRL staying on Sky TV here in
• 0:02
  Speaker 1: New Zealand. Seven year deal Sky Sports, Sky Sport now
• 0:05
  Speaker 1: free to air options to come. Rumored sixty million dollars
• 0:09
  Speaker 1: a year. Big deal across the Tasman too. Shane Curry,
• 0:12
  Speaker 1: the Herald's media inside with us this morning.
• 0:13
  Speaker 2: Shane, Good morning, morning Ryan. Very important for Sky to
• 0:17
  Speaker 2: keep this right, oh hugely. I mean what they've done
• 0:20
  Speaker 2: essentially now is wrapped up the top three sports for
• 0:24
  Speaker 2: at least five years. So you know, this new NRL deal,
• 0:28
  Speaker 2: one of the biggest attractions for Saphie Maloney and the
• 0:30
  Speaker 2: Sky team was the length of it seven years. Normally
• 0:34
  Speaker 2: these deals are kind of sort of two three, five years,
• 0:37
  Speaker 2: so taking it out to two thousand and thirty four
• 0:40
  Speaker 2: wraps up in NRL. They've got rugby to the end
• 0:42
  Speaker 2: of the two thousand and thirty one and they've got
• 0:46
  Speaker 2: cricket in two thousand and thirty two. So you know,
• 0:49
  Speaker 2: these are all linked to deals now for those early
• 0:52
  Speaker 2: fan engage in sports, and it's kind of going to
• 0:55
  Speaker 2: leave teams that scrambling to pick up whatever it can
• 0:59
  Speaker 2: in terms of its digital subscription model that we're starting
• 1:03
  Speaker 2: to see with the Football World company.
• 1:05
  Speaker 1: How much more do they pay for it this time
• 1:07
  Speaker 1: than they did last time? And is do we know
• 1:09
  Speaker 1: for sure or are we getting well.
• 1:12
  Speaker 2: I've told the market that the price is commercially sensitive.
• 1:15
  Speaker 2: My sources and Australian media are reporting that it's Australian
• 1:18
  Speaker 2: fifty million dollars a year, so that equates to around
• 1:21
  Speaker 2: sixty one million New Zealand dollars. And if that's the case,
• 1:25
  Speaker 2: that's around fifteen to twenty million dollars more a year.
• 1:28
  Speaker 2: So that's hefty. But there's a couple of really interesting
• 1:33
  Speaker 2: sort of balances to that. Sky of course has just
• 1:35
  Speaker 2: lost HBO Max entertainment content that's around that contract. They
• 1:40
  Speaker 2: were paying around twenty to thirty million dollars a year
• 1:42
  Speaker 2: for that, so they may have dipped into some of
• 1:44
  Speaker 2: that entertainment funding to help pay for the NRL. But
• 1:47
  Speaker 2: the other thing Ryan, of course, is that they could
• 1:50
  Speaker 2: recoup some of that and most analysts are expecting them
• 1:52
  Speaker 2: to recoup it from you and I are from customers
• 1:55
  Speaker 2: probably around I mean, we've seen some steady increases in
• 1:59
  Speaker 2: Sky Sports subscriptions over the last few years, around sort
• 2:02
  Speaker 2: of ten percent. I would expect a similar increase much
• 2:07
  Speaker 2: more than CPI for instance, so you'd probably be looking
• 2:10
  Speaker 2: at increases of five to ten percent a year. But
• 2:14
  Speaker 2: that's the thing about live sport, you know, that is
• 2:16
  Speaker 2: the one and why the Australian broadcasters have paid so
• 2:20
  Speaker 2: much for those content is that you just cannot replicate
• 2:23
  Speaker 2: it anywhere else. A lot of the entertainment content, a
• 2:25
  Speaker 2: lot of the movies you can get on different streaming platforms,
• 2:29
  Speaker 2: of course there are, it's always exclusive entertainment content that
• 2:32
  Speaker 2: live sport, which especially the NAIL which is on such
• 2:37
  Speaker 2: a high at the moment, is just so attractive for
• 2:40
  Speaker 2: these broadcasts one.
• 2:41
  Speaker 1: Hundred percent its must watch local television in a way,
• 2:44
  Speaker 1: isn't it. Shane Curry Appreciate your time. Heralds Media Inside
• 2:47
  Speaker 1: It for more.
• 2:49
  Speaker 2: From earlier edition with Ryan Bridge.
• 2:50
  Speaker 1: Listen live to news Talks. It'd be from five am weekdays,
• 2:54
  Speaker 1: or follow the podcast on iHeartRadio