Latest / The Uplifters / Your To-Die-For Life
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- 0:00[music]
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- 1:20SPEAKER_02: Hey, Uplifters.
- 1:20SPEAKER_02: Welcome back.
- 1:21SPEAKER_02: I'm Aransas Savas,
- 1:22SPEAKER_02: and I've spent the last 20 years at the intersection of behavior change research
- 1:25SPEAKER_02: and coaching, helping midlife women do big, brave things.
- 1:30SPEAKER_02: Today, I am talking to Karen Salmonson.
- 1:35SPEAKER_02: She is a bestselling author, a behavioral change expert.
- 1:38SPEAKER_02: She's sold over 2 million books and courses worldwide.
- 1:42SPEAKER_02: She began her career at New York's top ad agencies before pivoting
- 1:46SPEAKER_02: to write what she calls self-help for people who wouldn't be caught dead reading self-help.
- 1:52SPEAKER_02: Books that merge psychology, philosophy, and most fabulously feisty humor.
- 1:58SPEAKER_02: Her breakthrough bestseller,
- 1:59SPEAKER_02: How to Be Happy, Dammit,
- 2:00SPEAKER_02: landed her columnist roles at Oprah.com and Psychology Today and was even featured
- 2:05SPEAKER_02: in a viral Eminem music video and a PBS documentary,
- 2:10SPEAKER_02: like two opposite ends of the spectrum.
- 2:12SPEAKER_02: Her latest book, You're to Die for Life, argues that mortality awareness is not morbid.
- 2:17SPEAKER_02: Agree, it is motivating, friends.
- 2:20SPEAKER_02: It creates an urgency which sparks action.
- 2:23SPEAKER_02: Karen's Substack newsletter is a top-ranked philosophy publication with
- 2:27SPEAKER_02: over 80,000 subscribers and you should join them.
- 2:30SPEAKER_02: She also coaches authors and entrepreneurs on branding, marketing, and platform growth.
- 2:35SPEAKER_02: I have been so excited to talk to Karen for lots and lots of reasons.
- 2:40SPEAKER_02: It's taken us a while to get to this conversation, but she doesn't know this.
- 2:43SPEAKER_02: I feel like she's sort of my personal good luck charm.
- 2:46SPEAKER_02: The day we met was at a writer's group.
- 2:49SPEAKER_02: I was so starstruck.
- 2:50SPEAKER_02: I've read her work and been gifted her work because I think
- 2:53SPEAKER_02: the reason probably it sold so many copies is because nobody bought one copy,
- 2:57SPEAKER_02: everybody bought 10 and sent it to everyone on their team and all of their friends
- 3:01SPEAKER_02: because it's the sort of thing that you read and you're like,
- 3:03SPEAKER_02: wait, how can I keep this to myself?
- 3:05SPEAKER_02: I must give it to everyone.
- 3:07SPEAKER_02: And so I've been gifted her work many times over the years.
- 3:09SPEAKER_02: She has this Bonkers gift for saying in five words and a graphic what it takes most
- 3:15SPEAKER_02: of us several hundred words to say.
- 3:17SPEAKER_02: Anyway, so I met her.
- 3:18SPEAKER_02: And at that event,
- 3:20SPEAKER_02: the woman who would be my publisher was there and had presented my book to her team.
- 3:25SPEAKER_02: So she's like my little book genie.
- 3:48SPEAKER_01: Wow, that's great.
- 3:50SPEAKER_01: Isn't that kind of fun?
- 3:51SPEAKER_02: I just love the timing of all of that, especially given what you do.
- 3:54SPEAKER_02: And I was with some friends last week in Minnesota and it was with two
- 4:00SPEAKER_02: of my girlfriends that are very dear to me.
- 4:02SPEAKER_02: And one of them is in the last stages of our cancer battle.
- 4:06SPEAKER_02: And I was staying with the other one and your book was right there, center stage.
- 4:10SPEAKER_02: And we had a nice long talk about how many people she had given it to over
- 4:14SPEAKER_02: the course of her career.
- 4:15SPEAKER_02: So you are just with me everywhere, whether you know it or not.
- 4:19SPEAKER_02: That's true.
- 4:21SPEAKER_02: Book titles, just so you can get a better sense of her.
- 4:23SPEAKER_02: Of course, there's How to Be Happy, Damn It.
- 4:25SPEAKER_02: There's also How to Make Your Man Behave in 21 Days or Less,
- 4:28SPEAKER_02: Using the Secrets of Professional Dog Trainers,
- 4:30SPEAKER_02: How to Succeed in Business Without a Penis, and As I Said, Here to Die for Life.
- 4:35SPEAKER_02: So today,
- 4:35SPEAKER_02: we're going to talk about what it looks like to keep giving yourself permission
- 4:39SPEAKER_02: to start over again and again and again,
- 4:42SPEAKER_02: because at 65,
- 4:44SPEAKER_02: Karen continues to challenge herself to learn new things and discover
- 4:48SPEAKER_02: and share new facets of herself.
- 4:51SPEAKER_02: How to find your newest, most authentic voice.
- 4:55SPEAKER_02: And how to, as I say about my grandma, she literally, she died last year at 95.
- 5:02SPEAKER_02: And we went for a run a month before.
- 5:04SPEAKER_02: We hula hooped the day of.
- 5:05SPEAKER_02: And I think based on her life, my goal now is to run all the way to the finish line.
- 5:12SPEAKER_02: And Karen's book has some really beautiful ideas on that.
- 5:14SPEAKER_02: So...
- 5:15SPEAKER_02: With that overlong intro,
- 5:18SPEAKER_02: because Karen would have said all that in five words in a graphic,
- 5:22SPEAKER_02: I welcome you, Karen Salmonson, to The Uplifters podcast.
- 5:28SPEAKER_01: Oh, thank you.
- 5:29SPEAKER_01: It's so nice to be here.
- 5:31SPEAKER_01: And I love that behind the scenes story of my good luck charm stuff.
- 5:35SPEAKER_01: And congratulations.
- 5:37SPEAKER_01: I'm so excited for you.
- 5:38SPEAKER_02: Thanks.
- 5:39SPEAKER_02: It's all been such a long process that my manuscript is due in like a minute.
- 5:44SPEAKER_02: Somehow the last year has been mushy.
- 5:46SPEAKER_02: But here we are and really, really excited to publish a book and to share it with the world.
- 5:54SPEAKER_02: And one of the chapters that I'm working on right now is
- 5:59SPEAKER_02: about progress versus perfection and how we keep ourselves moving.
- 6:07SPEAKER_02: When I asked you what takes bravery for you,
- 6:11SPEAKER_02: you said learning that progress beats perfection every time.
- 6:16SPEAKER_02: So let's start there because selfishly,
- 6:19SPEAKER_02: I want to quote you in the book and make sure that everyone who reads it gets access
- 6:26SPEAKER_02: to your experience and wisdom on that.
- 6:30SPEAKER_01: Sure.
- 6:30SPEAKER_01: I have an overall philosophy,
- 6:33SPEAKER_01: which is inspired by Aristotle,
- 6:35SPEAKER_01: but don't let that,
- 6:36SPEAKER_01: like, don't let my geeky love for Aristotle, like, scare you away.
- 6:39SPEAKER_02: Girl, I am with you, Plato and Aristotle forever.
- 6:42SPEAKER_01: I love, I love, particularly, I'm particularly fond to have a crush on Aristotle.
- 6:48SPEAKER_01: I named my son Ari as a wink to him.
- 6:50SPEAKER_01: But I talk about him in a very like conversational way.
- 6:53SPEAKER_01: I'm not here to like speak Latin and like, you know, be fancy.
- 6:57SPEAKER_01: But I just, everything he says, I'm like, yes, yes, yes.
- 7:01SPEAKER_01: And one of the things he said that the goal of life is to learn lessons
- 7:05SPEAKER_01: that help you to grow into your highest potential self.
- 7:08SPEAKER_01: And I'm like, yes, you know.
- 7:11SPEAKER_01: And so I think that,
- 7:13SPEAKER_01: and then it gives you permission to make mistakes because that's part of the goal
- 7:18SPEAKER_01: of life, to learn lessons that help you to grow into your highest potential self.
- 7:23SPEAKER_01: So definitely progress beats perfectionism.
- 7:26SPEAKER_01: Like perfectionism should not even be a goal.
- 7:28SPEAKER_01: And in many ways, perfectionism is like self-abuse on some level.
- 7:32SPEAKER_01: It's a way to just beat yourself up.
- 7:34SPEAKER_01: And, you know, and mistakes are how you learn.
- 7:38SPEAKER_01: And I'm a lifelong learner.
- 7:39SPEAKER_01: So, okay, bring on some of the education.
- 7:42SPEAKER_01: School of Hard Knocks sometimes has some very hard knocks in the tush.
- 7:46SPEAKER_01: But, you know,
- 7:47SPEAKER_01: it teaches you things that make you,
- 7:49SPEAKER_01: if you're paying attention, that's the trick, paying attention.
- 7:52SPEAKER_01: Be self-aware and value growth.
- 7:56SPEAKER_01: And I write about this a lot in, well,
- 7:58SPEAKER_01: a lot of areas,
- 7:59SPEAKER_01: even on Substack,
- 8:00SPEAKER_01: but in Year to Die for Life,
- 8:02SPEAKER_01: That a lot of people think that they confuse pleasure with happiness.
- 8:08SPEAKER_01: And they think of the goal of life is to be happy all the time.
- 8:12SPEAKER_01: And I think that life is a combination of a den of pleasure.
- 8:16SPEAKER_01: Like I want people to be happy, but a laboratory for growth.
- 8:20SPEAKER_01: And a lot of people don't want to I went to the laboratory of growth.
- 8:24SPEAKER_01: They just want all of life to be a den of pleasure.
- 8:27SPEAKER_01: And that's just not the way it is.
- 8:28SPEAKER_01: It's both a den and a lab.
- 8:30SPEAKER_01: And you have to spend time in both.
- 8:33SPEAKER_02: I love that answer.
- 8:34SPEAKER_02: What has this looked like for you personally,
- 8:37SPEAKER_02: this experience of moving past your own really high standards and expectations
- 8:43SPEAKER_02: of yourself and reconciling the learning aspect of this?
- 8:48SPEAKER_01: You know, you really have to.
- 8:50SPEAKER_01: It's interesting because I'm a mom now.
- 8:53SPEAKER_01: I'm a late in life mom.
- 8:55SPEAKER_01: And because I'm 65 and I have a son who's almost 16,
- 9:02SPEAKER_01: And I watch him at times, sometimes like struggle.
- 9:06SPEAKER_01: And I find myself saying a lot lately, like the secret of life is to be adaptable.
- 9:12SPEAKER_01: Like when something doesn't go right, figure out how to adapt to it.
- 9:16SPEAKER_01: You're not always like, I watch him and I think about, yes, this is true.
- 9:21SPEAKER_01: I understand why he feels that way.
- 9:23SPEAKER_01: And so when something goes wrong,
- 9:25SPEAKER_01: to look for The gift,
- 9:28SPEAKER_01: the assignment,
- 9:29SPEAKER_01: the zigzag,
- 9:30SPEAKER_01: where it might take you someplace else,
- 9:32SPEAKER_01: or the gift, the assignment, or the bridge, which is sort of like a zigzag.
- 9:36SPEAKER_01: But zigzags are like surprises.
- 9:38SPEAKER_01: And bridges, well, maybe that will take you to the next thing, like a broken relationship.
- 9:43SPEAKER_01: It's a bridge to something better, you know, or it's an assignment.
- 9:47SPEAKER_01: And they kind of all come together now that I say it all out loud,
- 9:50SPEAKER_01: because you need to understand the assignment and the gift.
- 9:53SPEAKER_01: To get yourself to the zigzag and the bridge.
- 9:56SPEAKER_01: So they're all kind of bundled together.
- 9:57SPEAKER_01: Yeah, it's sort of a process almost.
- 9:59SPEAKER_01: Yeah, yeah.
- 10:01SPEAKER_01: Or you have to train yourself because it is hard,
- 10:04SPEAKER_01: you know, and you have to let yourself feel it first.
- 10:07SPEAKER_01: You know, you have to let yourself feel the core pain of it.
- 10:10SPEAKER_01: I don't want people walking around like toxic positivity and all of that.
- 10:13SPEAKER_01: You know, feel it and then, you know, hunt around for it, you know.
- 10:20SPEAKER_01: And because we repeat what we don't repair,
- 10:23SPEAKER_01: And if you don't take time to figure out like, why did this happen?
- 10:28SPEAKER_01: How could I make sure it doesn't happen again?
- 10:30SPEAKER_01: Then it might keep happening.
- 10:32SPEAKER_02: What is your high standard expectation voice sound like inside your head?
- 10:38SPEAKER_01: Oh, like my inner critic?
- 10:40SPEAKER_02: Yeah.
- 10:41SPEAKER_01: That bitch?
- 10:42SPEAKER_02: That bitch.
- 10:43SPEAKER_02: Damn her.
- 10:44SPEAKER_02: Does she have a name?
- 10:45SPEAKER_01: No, I didn't name her.
- 10:47SPEAKER_01: I didn't name her.
- 10:48SPEAKER_01: Maybe I did that bitch, you know?
- 10:50SPEAKER_01: Maybe.
- 10:50SPEAKER_01: Yeah.
- 10:52SPEAKER_02: I mean, that makes her sound actually kind of attractive then because she's that bitch.
- 10:58SPEAKER_01: But what does she sound like?
- 11:00SPEAKER_01: She's gotten quieter.
- 11:01SPEAKER_01: She's gotten quieter, much worse when I was younger.
- 11:04SPEAKER_01: And particularly about like body image and weight and work out calories
- 11:12SPEAKER_01: and all kinds of like,
- 11:14SPEAKER_01: you know, very eating disorder-y, body dysmorphia-y kind of things.
- 11:20SPEAKER_01: And now I'm just like, I'm more than my body.
- 11:23SPEAKER_01: You know,
- 11:23SPEAKER_01: I want to eat well and I want to take care of my body because I want to live
- 11:26SPEAKER_01: a long time for longevity reasons and also even for writing reasons.
- 11:32SPEAKER_01: Like if I'm eating stupid or not working out, I'm not going to be thinking clearly.
- 11:36SPEAKER_01: I'm not going to be creative.
- 11:38SPEAKER_01: So it is like self-love also.
- 11:40SPEAKER_01: I don't want to like punish myself,
- 11:42SPEAKER_01: but I'm not as like, you know, have to weigh X or fit into size X.
- 11:48SPEAKER_01: You know,
- 11:49SPEAKER_01: I'm much more like,
- 11:51SPEAKER_01: I tell the bitch to go quiet and she, you know, take a walk somewhere.
- 11:57SPEAKER_01: I'm eating normal.
- 11:59SPEAKER_01: This is fine.
- 12:01SPEAKER_01: And so that part of me has changed a lot.
- 12:04SPEAKER_01: It's definitely matured.
- 12:06SPEAKER_01: And I have my self-acceptance that way.
- 12:08SPEAKER_01: And I appreciate my body for, first of all, being alive.
- 12:12SPEAKER_01: Yeah.
- 12:13SPEAKER_01: Your hair.
- 12:14SPEAKER_01: And also I can walk.
- 12:16SPEAKER_01: I mean, like you have to, like,
- 12:17SPEAKER_01: we focus on all the things that are wrong and we have these invisible blessings.
- 12:22SPEAKER_01: Like, look at me.
- 12:23SPEAKER_01: I'm walking.
- 12:23SPEAKER_01: I'm talking.
- 12:24SPEAKER_01: I'm, you know, I'm thinking.
- 12:27SPEAKER_01: I have my memory, you know.
- 12:29SPEAKER_01: So I have to be grateful for that.
- 12:32SPEAKER_01: A lot of these things are invisible blessings.
- 12:34SPEAKER_01: We need to be grateful for them.
- 12:37SPEAKER_02: Yeah.
- 12:37SPEAKER_02: Like, why were we so focused on the appearance of the body?
- 12:41SPEAKER_02: Like, It is the least interesting thing and actually the least influential thing.
- 12:45SPEAKER_02: Because all those people I think that like look different and unique are actually stunning.
- 12:51SPEAKER_02: I don't know, like such weird messages we've been given.
- 12:54SPEAKER_02: I know, I agree.
- 12:55SPEAKER_02: What about when it comes to your work?
- 12:57SPEAKER_02: Like I feel like you have such a strong, clear voice.
- 12:59SPEAKER_02: And when you look back at your work from decades ago now, Your voice is remarkably consistent.
- 13:08SPEAKER_02: Yeah, it really is.
- 13:09SPEAKER_02: And I imagine you had people from the very beginning saying, Karen, be more like everybody else.
- 13:15SPEAKER_01: Oh, God, I have many stories like that.
- 13:17SPEAKER_01: Like even my book, How to Be Happy, Damn It.
- 13:20SPEAKER_01: Well, I started off as a novelist and then I wrote like feisty humor and feisty business.
- 13:25SPEAKER_01: You mentioned my business books and everything.
- 13:28SPEAKER_01: And so I've always been feisty in it, in how I write.
- 13:32SPEAKER_01: And I also was like writing conversationally because that's how I kind of always wrote.
- 13:38SPEAKER_01: And for business book also, that was unusual.
- 13:41SPEAKER_01: Like when I wrote How to Succeed in Business Without Penis,
- 13:43SPEAKER_01: I said a woman doesn't need a penis to succeed, just falls.
- 13:47SPEAKER_01: And a lot of what I do is ballsy.
- 13:49SPEAKER_01: And that really does help you to stand out.
- 13:52SPEAKER_01: But I wrote it more conversationally, which I also think was unusual for a business book.
- 13:56SPEAKER_01: But it was just my voice.
- 13:59SPEAKER_01: And I just, it was how I wrote.
- 14:02SPEAKER_01: And I think that's what helped it to stand out in the marketplace.
- 14:05SPEAKER_01: And when I wrote, I came up with the idea for how to be happy, damn it.
- 14:08SPEAKER_01: And I showed it to my agent at the time.
- 14:11SPEAKER_01: She thought I was nuts.
- 14:13SPEAKER_01: She's like, damn it, in a self-help book.
- 14:16SPEAKER_01: And then I was like, and it has like visuals and graphics.
- 14:19SPEAKER_01: This was back like in the 1990s.
- 14:21SPEAKER_01: And she could not see it because it didn't exist.
- 14:24SPEAKER_01: So try to sell something that doesn't yet even exist.
- 14:28SPEAKER_00: Mm-hmm.
- 14:28SPEAKER_01: No, because I had been in advertising and I'd been a writer and a creative director
- 14:33SPEAKER_01: in advertising.
- 14:34SPEAKER_02: I let her go and I let her go.
- 14:39SPEAKER_02: I mean, that's a really good piece of advice right there.
- 14:42SPEAKER_01: Yes, I did.
- 14:43SPEAKER_01: And I had some other wild book ideas too.
- 14:47SPEAKER_01: And I didn't even know there was a thing called book packaging.
- 14:49SPEAKER_01: I had no idea, but I thought, I can see these.
- 14:53SPEAKER_01: I used to be a creative director.
- 14:54SPEAKER_01: I'm going to art direct these books from beginning to end.
- 14:58SPEAKER_01: And if she's scared of it because she can't visualize it, the editors might be too.
- 15:02SPEAKER_01: She might have a point.
- 15:04SPEAKER_01: So I feel like if I show up on the editor's desk and I take out some of that fear
- 15:11SPEAKER_01: by showing them the finished book and saying, this is what it looks like.
- 15:16SPEAKER_01: Because I think a lot of editors,
- 15:18SPEAKER_01: and no offense to editors,
- 15:19SPEAKER_01: they've been very nice to me,
- 15:21SPEAKER_01: but a lot of people,
- 15:23SPEAKER_01: maybe, I don't know, no offense to people, are lazy and fearful.
- 15:30SPEAKER_01: I don't know what this is.
- 15:33SPEAKER_01: You have to put in the effort to visualize.
- 15:35SPEAKER_01: So I just art-directed the book,
- 15:38SPEAKER_01: How to Be Happy,
- 15:38SPEAKER_01: Damn It, from beginning to end and then sent it out to the publishing houses.
- 15:43SPEAKER_01: And then there was a bidding war even for How to Be Happy, Damn It.
- 15:46SPEAKER_01: And then it came out and it was Urban Outfitters in particular,
- 15:50SPEAKER_01: their best-selling book for like three years in a row.
- 15:53SPEAKER_01: And that's because back then there weren't even these design-y books.
- 15:57SPEAKER_01: That table was like, it was easier to be a best-selling.
- 16:00SPEAKER_01: The number one was the number one best-selling one at Urban Outfitters.
- 16:04SPEAKER_01: But that's because the table maybe had 10 books.
- 16:06SPEAKER_01: Now everybody's doing these design-y books and like naughty words and titles.
- 16:12SPEAKER_01: Like, damn it, it's like tamed.
- 16:15SPEAKER_01: People are passing up a storm in their book titles.
- 16:18SPEAKER_01: But I like to think,
- 16:19SPEAKER_01: and I think it might be factually accurate,
- 16:21SPEAKER_01: that I was like the first to put a curse word in a book title back in the 1990s.
- 16:27SPEAKER_01: Yeah.
- 16:29SPEAKER_01: Yeah, how things change, but it really did take convincing some people
- 16:34SPEAKER_02: that it was viable.
- 16:35SPEAKER_02: And I think like that right there is such a wonderful piece of advice
- 16:40SPEAKER_02: for any woman out here trying to do big,
- 16:42SPEAKER_02: brave things is to say like,
- 16:45SPEAKER_02: when you have a vision,
- 16:47SPEAKER_02: Know when to hold it and stay true to it and know when to bring other people in and
- 16:53SPEAKER_02: to benefit from their expertise.
- 16:56SPEAKER_02: So how do you think about that line as somebody who has been such a fierce
- 17:03SPEAKER_02: and steady advocate for your visions and clearly has demonstrated through success
- 17:09SPEAKER_02: that your visions are potent and viable,
- 17:11SPEAKER_02: but at the same time,
- 17:12SPEAKER_02: I imagine you've probably gotten some really good advice from other people
- 17:15SPEAKER_02: that you've folded in along the way.
- 17:17SPEAKER_02: Oh, yeah.
- 17:18SPEAKER_01: And learned how to partner.
- 17:19SPEAKER_01: I mean, I definitely am a lifelong learner,
- 17:22SPEAKER_01: but I'll tell you a story where I don't look so good.
- 17:25SPEAKER_01: I'll tell you a story of my book, You're to Die for Life, which is about mortality awareness.
- 17:31SPEAKER_01: And that book was inspired by my dad's passing and,
- 17:35SPEAKER_01: you know,
- 17:36SPEAKER_01: longer story there,
- 17:37SPEAKER_01: but I stay on this path of entrepreneurship and authorship and everything.
- 17:42SPEAKER_01: I wanted to do a book about mortality awareness for years.
- 17:47SPEAKER_01: And I would call up, I now have a different agent.
- 17:50SPEAKER_01: And my How to Be Happy Damn It book had done so well that
- 17:53SPEAKER_01: the publishers were buying all these happiness books from me.
- 17:56SPEAKER_01: Like Think Happy, Instant Happy, Happy Habits.
- 18:00SPEAKER_01: They kept throwing the word happy into book titles,
- 18:03SPEAKER_01: even though I was saying like, enough with the happy and the book titles.
- 18:06SPEAKER_01: But they were doing it and it was doing well.
- 18:09SPEAKER_01: But I wanted to do something different.
- 18:11SPEAKER_01: I was a little bit bored.
- 18:13SPEAKER_01: It was like a conveyor belt thing that was doing great.
- 18:16SPEAKER_01: So if it's not broken, why fix it kind of a thing?
- 18:19SPEAKER_01: And I would call up my agent and say, I have this idea for a mortality awareness book.
- 18:23SPEAKER_01: You know, it's about death and this and that.
- 18:26SPEAKER_01: And she's like, death?
- 18:27SPEAKER_01: You're a happiness author.
- 18:29SPEAKER_01: You can't write about death.
- 18:30SPEAKER_01: I'm like, well, actually, writing about death is about how to be happier.
- 18:34SPEAKER_01: It's about how to have a more meaningful life.
- 18:35SPEAKER_01: And this, Karen, no, no, no.
- 18:37SPEAKER_01: So she talked me out of that book.
- 18:40SPEAKER_01: Embarrassingly enough, maybe, I would bet, about 10 years.
- 18:44SPEAKER_01: I would say about 10 years.
- 18:46SPEAKER_01: So one day I'm on the phone with her again and I'm like, really want to do that death book?
- 18:51SPEAKER_01: I really want.
- 18:52SPEAKER_01: And she said, no.
- 18:53SPEAKER_01: So I got off the phone and I thought the following,
- 18:56SPEAKER_01: and this will be a tip for everybody listening too.
- 18:59SPEAKER_01: I thought, geez, I don't know.
- 19:02SPEAKER_01: She keeps saying no,
- 19:03SPEAKER_01: but I remember back In the 1990s,
- 19:07SPEAKER_01: when I wanted to do how to be happy, damn it, that agent said no too.
- 19:12SPEAKER_01: And I fired that agent and I'm bored with how to be happy, damn it anyway.
- 19:17SPEAKER_01: And then I thought,
- 19:19SPEAKER_01: I thought,
- 19:20SPEAKER_01: oh, I guess when I was younger, I was braver and feistier and more innovative.
- 19:29SPEAKER_01: And then I went, oh, I'm like, Wait a minute.
- 19:33SPEAKER_01: I'm still brave.
- 19:34SPEAKER_01: I'm still feisty.
- 19:35SPEAKER_01: I'm still innovative.
- 19:37SPEAKER_01: And then I thought, I'm firing at that agent.
- 19:39SPEAKER_01: I'm doing it again.
- 19:40SPEAKER_01: What happened to me?
- 19:41SPEAKER_01: And the lesson here is a couple of things.
- 19:45SPEAKER_01: I call it my Lion King moment.
- 19:47SPEAKER_01: You know, like there would be a Lion King.
- 19:48SPEAKER_01: You must remember who you really are.
- 19:51SPEAKER_01: Remember that scene?
- 19:52SPEAKER_01: Yeah.
- 19:52SPEAKER_01: Remember it?
- 19:53SPEAKER_01: So I was like, I am those things, but it reminded me of my core values.
- 19:59SPEAKER_01: And I think, and I said, this is a lot of what wound up.
- 20:02SPEAKER_01: Ironically,
- 20:03SPEAKER_01: it's like kind of meta or whatever,
- 20:04SPEAKER_01: like because it wound up in my book,
- 20:06SPEAKER_01: which I did sell and it didn't become a bestseller here to Die for Life,
- 20:09SPEAKER_01: that when you're reminded of what your core values are,
- 20:14SPEAKER_01: And you use them in a way,
- 20:17SPEAKER_01: it creates cognitive dissonance if you're not living by your core values.
- 20:23SPEAKER_01: Like, oh, I'm brave.
- 20:24SPEAKER_01: I'm not being brave.
- 20:25SPEAKER_01: That's something I value.
- 20:27SPEAKER_01: I'm innovative.
- 20:28SPEAKER_01: I'm not being innovative.
- 20:30SPEAKER_01: I value innovative.
- 20:31SPEAKER_01: I'm not being feisty.
- 20:33SPEAKER_01: I definitely value being feisty.
- 20:35SPEAKER_01: Oh my gosh, I have to move forward.
- 20:37SPEAKER_01: And then you create identity-based statements.
- 20:41SPEAKER_01: I am and so I do.
- 20:43SPEAKER_01: It's one of the strategies I have inside Your To Die For Life.
- 20:49SPEAKER_01: And there's studies behind it that if you link your identity to an action,
- 20:53SPEAKER_01: you're more likely to do that action for the reasons of cognitive distance.
- 20:58SPEAKER_01: So I write, I am and so I do statements all the time now.
- 21:03SPEAKER_01: And it helps to motivate me to get things done, to remind me to be living by my core values.
- 21:08SPEAKER_01: And at the end of your life, That's what you're going to be most proud of.
- 21:12SPEAKER_01: All of those things where you followed your core values.
- 21:15SPEAKER_01: And that's what eulogies are, quite frankly.
- 21:18SPEAKER_01: Like when you get to the end of your life and somebody gives your eulogy,
- 21:22SPEAKER_01: they're not going to read your LinkedIn profile.
- 21:25SPEAKER_01: They're not going to like print out your Google Calendar,
- 21:27SPEAKER_01: pass it around, go, look how productive she is.
- 21:30SPEAKER_01: Her inbox is never empty, you know, or whatever.
- 21:33SPEAKER_01: Or it was never full or whatever.
- 21:35SPEAKER_01: And what they're going to do is they're going to tell stories about you.
- 21:39SPEAKER_01: All the stories are going to be about core values that we follow.
- 21:43SPEAKER_01: She was so kind.
- 21:45SPEAKER_01: I remember that time.
- 21:47SPEAKER_01: She was such a great listener.
- 21:49SPEAKER_01: I remember.
- 21:50SPEAKER_01: She was so supportive.
- 21:51SPEAKER_01: She was such a loving friend.
- 21:53SPEAKER_01: You know,
- 21:54SPEAKER_01: all of these things are core values followed by something that you did,
- 21:58SPEAKER_01: followed by your actions and habits.
- 22:01SPEAKER_02: When you think about your funeral and...
- 22:05SPEAKER_02: The people up there on the stage speaking of you, what do you hope they say?
- 22:11SPEAKER_02: And how does that influence how you live now?
- 22:14SPEAKER_01: Well, in my book, I have people write their eulogies.
- 22:17SPEAKER_01: And I have,
- 22:18SPEAKER_01: there's a lot of people might get creepy crawlies about the idea
- 22:20SPEAKER_01: of writing their eulogy.
- 22:21SPEAKER_01: So I have a like a Mad Libs template or Mad Libs or fill in the blank.
- 22:27SPEAKER_01: And I include my own eulogy in it.
- 22:30SPEAKER_01: So I share my eulogy with other people.
- 22:33SPEAKER_01: And I have it in my iPhone.
- 22:36SPEAKER_01: And I read it all the time and I'm always updating it because people change.
- 22:40SPEAKER_01: Even I'm 65, I keep changing.
- 22:42SPEAKER_01: I hope I'll always be changing.
- 22:44SPEAKER_01: Again, lifelong learner here.
- 22:46SPEAKER_01: And I also sometimes,
- 22:48SPEAKER_01: and I do exercises based on the eulogy because I'm very mortality awareness driven.
- 22:54SPEAKER_01: And in particular,
- 22:56SPEAKER_01: like what I want my son to say about me as a mom,
- 22:59SPEAKER_01: you know,
- 23:00SPEAKER_01: So some of the exercises that I have in the book that are journaling exercises
- 23:05SPEAKER_01: that I can recommend even here now that people can start using if they want,
- 23:10SPEAKER_01: which is if I'm having a problem or something,
- 23:13SPEAKER_01: like let's say with my son or with my partner or with work or whatever,
- 23:20SPEAKER_01: I write,
- 23:21SPEAKER_01: who do I need to become to And it would be to get closer with my son or
- 23:26SPEAKER_01: to stop fighting with my partner or to finish my second novel.
- 23:32SPEAKER_01: And then I write down the core values.
- 23:34SPEAKER_01: So, and I realized where I might not, it might be core values that I'm not even aware of.
- 23:40SPEAKER_01: Like I need to be more patient.
- 23:42SPEAKER_01: Or I need to be more flexible.
- 23:44SPEAKER_01: Or I need to be more organized.
- 23:47SPEAKER_01: You know, it might be something that isn't on my, like, I'm those things list.
- 23:51SPEAKER_01: It might be on the, I need to be those things list, you know.
- 23:55SPEAKER_01: And then I write it down.
- 23:57SPEAKER_01: And then I think about it for that, you know, for either that day to resolve that one thing.
- 24:04SPEAKER_01: Or I keep it up there for a while and make sure I start to,
- 24:07SPEAKER_01: like, blend that in with who I am being.
- 24:10SPEAKER_02: I love that specificity too and that constant reflection.
- 24:15SPEAKER_02: Your life in so many ways is marked by change.
- 24:19SPEAKER_02: You had a radical career change in your 20s and you have been on this path
- 24:25SPEAKER_02: of creator for a very long time.
- 24:28SPEAKER_02: And yet I hear in your answers that You have consistently challenged yourself to stay engaged.
- 24:35SPEAKER_02: And that when writing happiness books started to feel like old hat,
- 24:40SPEAKER_02: you looked for another path that allowed you to capitalize on your strengths,
- 24:45SPEAKER_02: your gifts, your values, while maintaining your own interest and engagement.
- 24:50SPEAKER_01: Yes, yes.
- 24:52SPEAKER_01: That's very important.
- 24:53SPEAKER_01: Very.
- 24:53SPEAKER_01: I mean, recently I wrote on some stack on my stand-up philosopher publication,
- 24:59SPEAKER_01: My 90-year-old self comes to visit me for coffee and gives me life advice.
- 25:06SPEAKER_01: So I did that as a writing exercise.
- 25:09SPEAKER_01: And I thought, okay,
- 25:11SPEAKER_01: it has to be something that I don't quite know yet
- 25:14SPEAKER_01: that my 90-year-old self would say to me, you know?
- 25:17SPEAKER_01: And so one of the things that she wants to tell me that I don't even know
- 25:21SPEAKER_01: where it came from because at first I just kept writing things.
- 25:23SPEAKER_01: I'm like, no, that's my 65-year-old self telling 65-year-old me.
- 25:27SPEAKER_01: But then something came to me And she says to me, you have to not afraid to be a beginner.
- 25:35SPEAKER_01: You have to be a beginner, always be a beginner.
- 25:38SPEAKER_01: And that you feel most alive when you're a beginner, when you're scared and unsure.
- 25:44SPEAKER_01: You're more like self-aware and you're growing.
- 25:48SPEAKER_01: And I don't want to feel like I peaked at like 65.
- 25:51SPEAKER_01: Okay, that's it, you know.
- 25:54SPEAKER_01: So I want to keep being a beginner again and again and again and stretching myself.
- 26:00SPEAKER_02: I love that.
- 26:00SPEAKER_02: What's next for you?
- 26:01SPEAKER_01: Well, I do have the half-finished second novel on my computer and I want
- 26:05SPEAKER_01: to start doing keynotes more.
- 26:08SPEAKER_01: So I have things,
- 26:09SPEAKER_01: I've got things that I'm like,
- 26:11SPEAKER_01: that I'm trying to stretch myself into doing and being.
- 26:16SPEAKER_02: And when you think about stretching yourself into doing and being new things,
- 26:21SPEAKER_02: what does that process look like for you?
- 26:23SPEAKER_02: If you zoom out a little bit and you think about like the fears that come up
- 26:26SPEAKER_02: for you, the
- 26:27SPEAKER_01: Well, I get excited about change.
- 26:29SPEAKER_01: You have to get yourself, you know, fear and excitement can sometimes feel the same, you know?
- 26:36SPEAKER_01: So I try to get more like that nervousness.
- 26:40SPEAKER_01: I like try to get, oh, this.
- 26:41SPEAKER_01: And I remind myself of what I really want and why I want it.
- 26:45SPEAKER_01: Having my eulogy definitely helps me because I even write things in that I haven't done.
- 26:49SPEAKER_01: She's known as a top keynote speaker, you know?
- 26:53SPEAKER_01: And I'm like, well, it's in there.
- 26:54SPEAKER_01: I got to live up to that, you know?
- 26:57SPEAKER_01: But then what I do to make it real is I write my way into it being real.
- 27:02SPEAKER_01: I mean, I used to do keynote speaking before my son was born.
- 27:05SPEAKER_01: And then I just kind of went into mommyhood and didn't really leave the house
- 27:09SPEAKER_01: as much
- 27:10SPEAKER_02: to go travel and do things like that.
- 27:12SPEAKER_01: But now I'm ready to.
- 27:13SPEAKER_01: And so I started...
- 27:16SPEAKER_01: Slowly, step by step, getting excited.
- 27:18SPEAKER_01: Well, what are some things that I really want to speak about where I'm at right now?
- 27:23SPEAKER_01: Instead of some of the things I was a keynote speaker on before I had my child.
- 27:28SPEAKER_01: And I got myself excited about speaking about those topics, right?
- 27:32SPEAKER_01: And then I made it real by,
- 27:35SPEAKER_01: it's so funny,
- 27:37SPEAKER_01: I convinced myself by writing a landing page on my website about it and putting
- 27:43SPEAKER_01: a banner on Facebook.
- 27:45SPEAKER_01: LinkedIn, my little shingle keynote speaker.
- 27:49SPEAKER_01: It's real.
- 27:50SPEAKER_01: Yeah.
- 27:50SPEAKER_01: So I'm like, I am.
- 27:52SPEAKER_01: And then I also tell people to pour themselves a cocky tail where they remind themselves.
- 27:57SPEAKER_01: That's so good.
- 27:59SPEAKER_01: You know, remind yourself, like, I remember I was doing, I did pretty good.
- 28:03SPEAKER_01: I was like, you know, I can do this.
- 28:05SPEAKER_01: I loved it.
- 28:06SPEAKER_01: I loved it.
- 28:07SPEAKER_01: And I get myself into that state of excitement rather than fear where I get excited about it.
- 28:11SPEAKER_01: I can really visualize it.
- 28:12SPEAKER_01: So I guess that's my way of visualizing.
- 28:15SPEAKER_01: I do landing pages for my manifestation because I can visualize it.
- 28:20SPEAKER_02: And yeah, I think the more we can give ourselves that why.
- 28:23SPEAKER_01: I did that with the Mortality Awareness book and even the Happy Dammit,
- 28:27SPEAKER_01: like, No, I really need to get this information.
- 28:30SPEAKER_01: People will like really benefit from this.
- 28:33SPEAKER_01: Like being of service.
- 28:35SPEAKER_02: Yeah.
- 28:36SPEAKER_02: And that comes back to your core values, right?
- 28:38SPEAKER_02: Like if one of your core values is being helpful, then give yourself a goal that's helpful.
- 28:43SPEAKER_01: And you know, believe it.
- 28:44SPEAKER_01: And I have seven.
- 28:45SPEAKER_01: I took in my book, I reverse engineered the top regrets of the dying.
- 28:49SPEAKER_01: And I figured out how you can avoid the top regrets of the dying.
- 28:52SPEAKER_01: I looked at each of them and I realized that there are seven core values
- 28:56SPEAKER_01: in particular that That help you to avoid the top aggressive dying,
- 29:00SPEAKER_01: which I could plow through them really quickly.
- 29:03SPEAKER_01: Yes, please.
- 29:05SPEAKER_01: And then I'll tell you the funny thing that I use to dangle myself towards becoming
- 29:12SPEAKER_01: a keynote speaker.
- 29:13SPEAKER_01: But first I'll tell you the seven core values.
- 29:15SPEAKER_01: Oh, good.
- 29:16SPEAKER_01: And then I'll tell you the funny thing that I do.
- 29:18SPEAKER_01: So I looked at the top regrets of the dying from a bunch of top death doulas,
- 29:25SPEAKER_01: not just the famous regrets of the dying.
- 29:27SPEAKER_01: So the core values that you need, they all go in alphabetical order.
- 29:32SPEAKER_01: One of them didn't quite fit.
- 29:33SPEAKER_01: So I had to, you know, tweak that by putting an adjective in front of it.
- 29:38SPEAKER_01: But here we go.
- 29:39SPEAKER_01: A is for authentic.
- 29:40SPEAKER_01: You have to be you-ier.
- 29:42SPEAKER_01: People regretted that they didn't look true to themselves,
- 29:45SPEAKER_01: that they didn't express themselves honestly and openly.
- 29:48SPEAKER_01: So that's authentic.
- 29:49SPEAKER_01: B is brave.
- 29:50SPEAKER_01: Get out of your comfort zone.
- 29:52SPEAKER_01: People regret what they didn't do more than what they did do.
- 29:55SPEAKER_01: C is curious because that's how you learn and grow.
- 29:58SPEAKER_01: That's how you repeat.
- 30:01SPEAKER_01: You don't repeat.
- 30:02SPEAKER_01: You repair.
- 30:03SPEAKER_01: D is discerning because so many people say, I didn't have time to do that.
- 30:08SPEAKER_01: I don't have time, which is like the adult equivalent of the dog ate my homework.
- 30:12SPEAKER_01: You have fun if you're discerning and if you're aware of your core values
- 30:17SPEAKER_01: of what matters most and stuff like kind of sprinkling your time onto
- 30:21SPEAKER_01: the little distractions, save it up for the good stuff.
- 30:25SPEAKER_01: And then E is empathic love.
- 30:27SPEAKER_01: And that's where I added empathic in front of love,
- 30:30SPEAKER_01: which I think in some ways is even better because if I just said love,
- 30:33SPEAKER_01: You might think like romantic love and empathic love is in everything that you do
- 30:38SPEAKER_01: with friends, co-workers, strangers, you know, to be an empathically loving person.
- 30:44SPEAKER_01: F is fun.
- 30:46SPEAKER_01: And because a lot of the regrets of the dying were, I wish I hadn't worked so hard.
- 30:50SPEAKER_01: And I wish that I had let myself be happier.
- 30:52SPEAKER_01: There are a lot of these things.
- 30:55SPEAKER_01: They're all antidotes to the tough regrets of the dying.
- 30:58SPEAKER_01: And then the last one, G, is for gratitude.
- 31:01SPEAKER_01: So when you are going through those tough times,
- 31:03SPEAKER_01: you kind of resuscitate yourself with gratitude.
- 31:07SPEAKER_01: So the F for fun, for the keynotes, I think to myself, it's kind of superficial.
- 31:14SPEAKER_01: So I like being philosophical and all of that.
- 31:17SPEAKER_01: But I have my fun, kind of silly side.
- 31:21SPEAKER_02: And that is, oh, if I'm a keynote speaker,
- 31:24SPEAKER_02: I'm going to wear some really cool dresses or outfits or suits.
- 31:29SPEAKER_01: I can't wait.
- 31:31SPEAKER_01: And then now I look and I'm like always looking.
- 31:33SPEAKER_01: I want to wear like a really cool suit.
- 31:35SPEAKER_01: So I saw this purple velvet suit.
- 31:38SPEAKER_01: Oh, maybe I'll get a purple velvet.
- 31:40SPEAKER_01: And then that gets me excited.
- 31:41SPEAKER_01: And it's so like silly, but fun.
- 31:44SPEAKER_01: And it makes it feel fun that I'm like,
- 31:46SPEAKER_01: I'm going to speak,
- 31:47SPEAKER_01: but I'm going to,
- 31:48SPEAKER_01: I don't know what it does,
- 31:49SPEAKER_01: but it tricks me into moving forward more with the keynotes.
- 31:53SPEAKER_02: I love it so much.
- 31:54SPEAKER_02: And I think part of what it's doing is,
- 31:57SPEAKER_02: I'm sure you have done as much research as I into the science of visualization.
- 32:03SPEAKER_02: That's true too, yes.
- 32:04SPEAKER_02: And it helps us see and believe in the possibility when we can imagine it.
- 32:12SPEAKER_02: Yes.
- 32:13SPEAKER_02: And there's tons of research to show that it improves performance,
- 32:18SPEAKER_02: it improves engagement and motivation.
- 32:21SPEAKER_02: And so I think picturing that cool outfit and seeing yourself on that stage and
- 32:26SPEAKER_02: that awesome purple velvet suit,
- 32:29SPEAKER_02: like how inspiring to do all the hard stuff that it takes to get there
- 32:34SPEAKER_02: and navigate all the unknowns of how you get there.
- 32:38SPEAKER_01: Yes.
- 32:38SPEAKER_01: Yeah.
- 32:39SPEAKER_01: Yeah.
- 32:40SPEAKER_01: So I guess it's that.
- 32:41SPEAKER_01: And it also may be Maybe like it kind of pokes a hole in the stress of it.
- 32:49SPEAKER_01: And it's like, this can be fun too.
- 32:51SPEAKER_01: Like, you know, it's not, you know, I don't know.
- 32:54SPEAKER_01: It changes it to speaking can be fun versus speaking can be scary or something.
- 32:59SPEAKER_01: Slightly tweaks it.
- 33:02SPEAKER_01: Mm-hmm, mm-hmm.
- 33:03SPEAKER_02: Yeah, and it brings in that authenticity piece of it too.
- 33:08SPEAKER_01: Yeah, yeah.
- 33:10SPEAKER_02: I think if there was one where,
- 33:12SPEAKER_02: or maybe I'd give it two, but they're so linked that we could call them one.
- 33:16SPEAKER_02: I am debating between using integrity or authenticity as the core descriptor of you.
- 33:24SPEAKER_02: Because as I said,
- 33:25SPEAKER_02: you know,
- 33:25SPEAKER_02: for decades,
- 33:26SPEAKER_02: your voice has evolved,
- 33:27SPEAKER_02: your work has evolved, and yet your voice and your you-iness have stayed so true.
- 33:32SPEAKER_02: And so it was a poem...
- 33:35SPEAKER_01: One of the things I want to speak about is how to be you.
- 33:38SPEAKER_01: And that's why I thought of the purple velvet suit because I thought,
- 33:41SPEAKER_01: well, if I'm going to speak about being you, then I have to wear you, your clothes.
- 33:46SPEAKER_01: And then I thought, oh, I'm going to go shopping.
- 33:48SPEAKER_01: And that's where I came up with the purple velvet suit
- 33:50SPEAKER_02: to be you.
- 33:51SPEAKER_02: I call it the caftan with my clients a lot because it's like so many
- 33:54SPEAKER_02: of us envision ourselves in our
- 33:57SPEAKER_00: full Mrs. Roper.
- 34:01SPEAKER_02: We're just like funkier and freer than we were in the first half of live.
- 34:05SPEAKER_02: Yeah.
- 34:07SPEAKER_01: So now you're teaching people
- 34:09SPEAKER_02: onSubstack specifically,
- 34:11SPEAKER_02: I think, how to find that really true voice.
- 34:17SPEAKER_02: And we talked a little about how you have sustained it despite external voices
- 34:22SPEAKER_02: that say, Karen, could you be more like everybody else?
- 34:25SPEAKER_02: Yeah.
- 34:26SPEAKER_02: How do you help other folks achieve that level of truth in their voice?
- 34:34SPEAKER_02: And what are some of the biggest challenges to it?
- 34:37SPEAKER_01: First, you have to take time for contemplation and self-awareness
- 34:41SPEAKER_01: to really understand what makes you you here and what voices you're listening to.
- 34:47SPEAKER_01: Not only the inner critic, the cheek gal that I have sometimes popping in in my head, but...
- 34:54SPEAKER_01: Your mother, father,
- 34:57SPEAKER_01: society,
- 34:58SPEAKER_01: an ex-boyfriend, that mean girl from sixth grade or, you know, whatever it is.
- 35:04SPEAKER_01: And she is.
- 35:05SPEAKER_01: So you got to hush those and let your inner voice show up more.
- 35:09SPEAKER_01: And so being you-er is both for enjoying.
- 35:14SPEAKER_01: And I also feel like what love is,
- 35:17SPEAKER_01: you know, where you say the divine in me sees the divine in you.
- 35:23SPEAKER_01: I think it's when the you ear in me sees the you ear in me.
- 35:28SPEAKER_01: Because it's about showing up just as your most authentic self and
- 35:32SPEAKER_01: then making someone else feel safe to show up as their most authentic self.
- 35:37SPEAKER_01: And that's when you feel like, oh, you're my people.
- 35:43SPEAKER_01: And you can only get there if you show up as your you ear.
- 35:47SPEAKER_01: It's like your Batman signal.
- 35:49SPEAKER_01: Yeah.
- 35:50SPEAKER_01: You're your signal.
- 35:51SPEAKER_01: And then it's like, received.
- 35:53SPEAKER_01: This is my bad, you know.
- 35:54SPEAKER_01: And then you find each other.
- 35:56SPEAKER_01: And that's how you can find your people.
- 35:59SPEAKER_01: And so for that reason, psychologically, it's very important to live as you or yourself.
- 36:04SPEAKER_01: And also the tough quest, the dying, blah, blah, blah.
- 36:07SPEAKER_01: And lots of studies,
- 36:08SPEAKER_01: which I'm a big studies geek about,
- 36:11SPEAKER_01: you know,
- 36:12SPEAKER_01: what happens if you're not,
- 36:13SPEAKER_01: if there's something called self-alienation,
- 36:17SPEAKER_01: if you're not living as your truest self,
- 36:20SPEAKER_01: And that's known to cause more depression, according to studies.
- 36:24SPEAKER_01: So I feel bad if somebody,
- 36:26SPEAKER_01: if I'm gonna say something that might offend,
- 36:28SPEAKER_01: but it's based on a study,
- 36:29SPEAKER_01: not my opinion,
- 36:30SPEAKER_01: but it's more depression than trauma,
- 36:33SPEAKER_01: not living as your truest self, which I thought was an interesting study.
- 36:38SPEAKER_01: Although maybe the trauma is related,
- 36:41SPEAKER_01: maybe the trauma created language, you know, but the study didn't say that.
- 36:46SPEAKER_01: And then the other reason is because of, Grumble, grumble, AI.
- 36:52SPEAKER_01: And I know it's there,
- 36:55SPEAKER_01: it's not going anywhere and people are using it,
- 36:58SPEAKER_01: but I want to help people not rely on it too much and to still be you-ier
- 37:04SPEAKER_01: in how they write, how they show up.
- 37:07SPEAKER_01: And so in September,
- 37:09SPEAKER_01: I'm launching something new,
- 37:12SPEAKER_01: but I'll tell you here, it's about zombie proof your business.
- 37:16SPEAKER_01: And you don't write like an AI zombie and make sure that your writing is you
- 37:21SPEAKER_01: or yourself, that that shows up.
- 37:23SPEAKER_01: Even if you are,
- 37:25SPEAKER_01: you know,
- 37:25SPEAKER_01: leaning on AI a little,
- 37:27SPEAKER_01: that you're still awake at the wheel and,
- 37:29SPEAKER_01: you know,
- 37:30SPEAKER_01: and you're being a critical thinker and that you're being yourself
- 37:33SPEAKER_01: and not just You know, taking the first thing AI spits out at you.
- 37:37SPEAKER_01: That kind of thing.
- 37:38SPEAKER_02: Yeah, I love that.
- 37:40SPEAKER_02: And I think right now more than ever, there's conversation about sounding authentic.
- 37:46SPEAKER_02: And to your point about finding your people,
- 37:48SPEAKER_02: that's honestly my favorite part about Substack is
- 37:52SPEAKER_02: the entire platform seems designed to send beacons of authenticity out
- 37:59SPEAKER_02: to find people who relate.
- 38:03SPEAKER_02: And I think it does that better than any other social platform that exists
- 38:07SPEAKER_02: because it creates this sort of web of authenticity through the referral and
- 38:14SPEAKER_02: the recommendation process that it's based on.
- 38:17SPEAKER_02: And it's really validating.
- 38:20SPEAKER_02: I think even for people who are like, I just got on and I have five followers.
- 38:24SPEAKER_02: It's like, wow, there are five people who are interested in the same things I am.
- 38:29SPEAKER_02: And then of course,
- 38:30SPEAKER_02: there's somebody like you who you're like,
- 38:31SPEAKER_02: there's thousands and thousands of people out there in the world who are like,
- 38:35SPEAKER_02: oh my gosh, thank you, Karen, for saying what I'm feeling and thinking.
- 38:40SPEAKER_02: And then it finds you other people who want that,
- 38:44SPEAKER_02: but who are also communicating the things you want to hear.
- 38:46SPEAKER_02: Yes.
- 38:48SPEAKER_02: And I kind of think,
- 38:49SPEAKER_02: you know,
- 38:49SPEAKER_02: going back to sort of our most basic foundational needs,
- 38:54SPEAKER_02: it is fulfilling a certain need for community and belonging that we have lost
- 39:01SPEAKER_02: in our digitally driven societies.
- 39:04SPEAKER_02: Yes.
- 39:04SPEAKER_01: I agree.
- 39:05SPEAKER_01: I completely agree.
- 39:07SPEAKER_01: And I've reached out a couple people on there and people have reached out to me on there both.
- 39:11SPEAKER_01: And I've made friends in real life,
- 39:15SPEAKER_01: some of them in real Zoom life,
- 39:17SPEAKER_01: like we're in friends, but people that live in New York that I've met in person.
- 39:21SPEAKER_01: And it's so cool.
- 39:23SPEAKER_01: And you really feel like on Instagram, you can meet people, sure.
- 39:29SPEAKER_01: But on Substack, people write much more intimately.
- 39:34SPEAKER_01: It's longer.
- 39:35SPEAKER_01: So you really feel like you know the person.
- 39:39SPEAKER_01: And you're right.
- 39:41SPEAKER_01: You can find your people much better there.
- 39:42SPEAKER_01: I really am loving it on Substack.
- 39:45SPEAKER_02: If you're brave enough to be you-y.
- 39:47SPEAKER_02: Yes, yes, yes, yeah.
- 39:49SPEAKER_02: And not try to sound like the New York Times or try to sound,
- 39:52SPEAKER_02: right, like some other publication's voice or your true voice.
- 39:56SPEAKER_02: Yeah.
- 39:57SPEAKER_02: So what is the hardest thing for folks when you start coaching them other than AI?
- 40:02SPEAKER_01: So one of my most recent clients came to me with a very powerful story.
- 40:08SPEAKER_01: I won't say her name, but I'll tell you like a little bit of it.
- 40:11SPEAKER_01: And maybe I won't even give you too many details.
- 40:13SPEAKER_01: I'll just give enough because I,
- 40:15SPEAKER_01: even though I'm not going to say her name,
- 40:17SPEAKER_01: but she had a very powerful story that was with her now ex-husband.
- 40:25SPEAKER_01: And it took a while to get to the powerful event in the story.
- 40:31SPEAKER_01: And her opening paragraph was more You didn't know what was coming.
- 40:37SPEAKER_01: And I think we live in a short attention span world.
- 40:40SPEAKER_01: And you have to start your first paragraph.
- 40:43SPEAKER_01: You got to get them at hello.
- 40:45SPEAKER_01: And you have to let them know there's something unusual coming up here.
- 40:50SPEAKER_01: And so she had something happen in her marriage that was very, very surprising.
- 40:56SPEAKER_01: But it started off like, I met my husband, da, da, da, da, da.
- 41:01SPEAKER_01: I'm like, well, it takes too long.
- 41:03SPEAKER_01: So you have to move a hint of that up top so people are like intrigued.
- 41:10SPEAKER_01: So that was one thing.
- 41:11SPEAKER_01: And then the other thing was you have to make sure,
- 41:14SPEAKER_01: especially with the world of AI out there,
- 41:17SPEAKER_01: that Think of those details that you notice in your life that only you know
- 41:23SPEAKER_01: that really happened to you.
- 41:26SPEAKER_01: And to do that, you have to start to train what I call a noticer.
- 41:32SPEAKER_01: And keep even, I assigned her to keep like a little journal.
- 41:36SPEAKER_01: That's like a noticing journal where you notice little things that happen during the day.
- 41:41SPEAKER_01: And you don't have to write about that necessarily in this essay now.
- 41:45SPEAKER_01: But what happens is when you start to notice like little details, it gets you thinking.
- 41:50SPEAKER_01: And then when you go to write an essay,
- 41:52SPEAKER_01: which might be about something else,
- 41:54SPEAKER_01: you might pull up from your own brain's file,
- 41:57SPEAKER_01: like little things that you have noticed because you wrote it down.
- 42:01SPEAKER_01: And those are the details I think that have worked in some of my current essays.
- 42:06SPEAKER_01: Where it's like noticing little details or remembering weird things that AI couldn't
- 42:13SPEAKER_01: for the life of AI come up with.
- 42:17SPEAKER_01: So to train yourself to be like a noticer of unusual things.
- 42:21SPEAKER_01: And it's going to help your life in general, by the way.
- 42:23SPEAKER_01: It's probably like a good practice even just for being present.
- 42:28SPEAKER_01: And noticing things about other people and noticing things about yourself.
- 42:32SPEAKER_01: Helps you be you here.
- 42:33SPEAKER_01: But I think that I recommend people start like a little noticing journal
- 42:38SPEAKER_01: where you notice little things that happen in your day.
- 42:41SPEAKER_02: I love that.
- 42:42SPEAKER_01: That's such a great idea.
- 42:43SPEAKER_01: That's like a big event, like a little.
- 42:45SPEAKER_01: Right.
- 42:46SPEAKER_02: What the fuchsia plant is doing today specifically.
- 42:51SPEAKER_02: I spent a lot of time this morning during my morning pages noticing how wild it is
- 42:55SPEAKER_02: that it's like this little tiny blossom that Each day,
- 43:00SPEAKER_02: these little,
- 43:01SPEAKER_02: like this casing opens up to reveal a little bit more of what's inside
- 43:08SPEAKER_02: and there are Hidden colors inside.
- 43:11SPEAKER_02: I mean, I'm obsessed with this plant.
- 43:13SPEAKER_02: It was the best thing I ever did putting it by a place where I sit
- 43:15SPEAKER_02: for my morning pages because I give myself 30 minutes to just like reflect on
- 43:20SPEAKER_02: the fuchsia.
- 43:20SPEAKER_01: That is fantastic.
- 43:22SPEAKER_01: So you're training yourself to be a noticer and that's great.
- 43:25SPEAKER_01: That's what makes really great writing.
- 43:27SPEAKER_01: It really does.
- 43:28SPEAKER_02: Thank you.
- 43:28SPEAKER_02: I think your point about intrigue is really well taken too and shaping stories.
- 43:34SPEAKER_02: I needed to hear that today and I'm going to play with it.
- 43:38SPEAKER_02: It's a hard thing for me to do.
- 43:39SPEAKER_02: So I'm gonna go put on my growth mindset and think about how to get better at that.
- 43:45SPEAKER_02: I have loved talking to you.
- 43:47SPEAKER_02: You are that bitch in the best way.
- 43:50SPEAKER_02: My hope is that everyone will go immediately if they aren't already among
- 43:54SPEAKER_02: the millions and sign up for your Instagram,
- 43:58SPEAKER_02: which honestly I think is my favorite Instagram.
- 44:01SPEAKER_02: And your Substack, which is absolutely wonderful.
- 44:04SPEAKER_02: And go buy your books and practice some of these lessons.
- 44:08SPEAKER_02: As uplifters, we love nothing more than to uplift uplifters.
- 44:12SPEAKER_02: Is there anything else we can do to support you and your next threshold of dreaming?
- 44:18SPEAKER_01: No, just come hang out with me on Instagram and Substack.
- 44:22SPEAKER_01: And I'd love it if you buy my book and you like it.
- 44:26SPEAKER_01: Always authors love me.
- 44:28SPEAKER_01: Amazon reviews.
- 44:29SPEAKER_01: So if you feel yourself drawn to my book, little note on Amazon.
- 44:34SPEAKER_01: That helps.
- 44:35SPEAKER_01: On it.
- 44:35SPEAKER_02: And it's free.
- 44:36SPEAKER_02: What an easy way to be supportive and to champion the folks that inspire us.
- 44:41SPEAKER_02: Each guest on the show nominates another guest.
- 44:44SPEAKER_02: Who would you like to nominate, Karen?
- 44:47SPEAKER_01: I'd like to nominate my friend, Melinda Blau.
- 44:50SPEAKER_01: N-E-L-I-N-D-A-B-L-A-U.
- 44:55SPEAKER_01: And she's wonderful.
- 44:58SPEAKER_01: And we actually, we met many, many, many years ago.
- 45:01SPEAKER_01: And then we bumped into each other on some stack.
- 45:05SPEAKER_01: And she lived in Paris.
- 45:07SPEAKER_01: And then we were just like talking by phone and Zoom.
- 45:09SPEAKER_01: And then she moved back to New York.
- 45:11SPEAKER_01: So she's now my New York friend.
- 45:13SPEAKER_01: And she's not only a brilliant writer and funny and smart and also poignant and philosophical.
- 45:21SPEAKER_01: She's a real...
- 45:22SPEAKER_01: Loving people person,
- 45:24SPEAKER_01: like that's kind of what she's like really strong at,
- 45:27SPEAKER_01: like meeting people,
- 45:28SPEAKER_01: maintaining relationships, like asking, being really an active listener.
- 45:33SPEAKER_02: She's just like a good overall person.
- 45:36SPEAKER_02: It's funny as you said that I realized that these nominations,
- 45:40SPEAKER_02: like what I've always loved about them is it's a chance to give flowers to
- 45:44SPEAKER_02: the women we admire while they are with us.
- 45:48SPEAKER_02: And in a sense, that's a bit of a eulogy, isn't it?
- 45:52SPEAKER_01: It is.
- 45:53SPEAKER_01: You're right.
- 45:54SPEAKER_01: It is a way to honor her.
- 45:55SPEAKER_01: You know what?
- 45:55SPEAKER_01: I don't even know if I mentioned when I described her right now that she's 82.
- 45:59SPEAKER_02: Did I say that out loud?
- 46:00SPEAKER_02: You didn't, but I'm obsessed.
- 46:02SPEAKER_01: I think it's both a compliment to her and also interesting because she doesn't feel 82 either.
- 46:10SPEAKER_01: She's such a very young vitality age, but she's still...
- 46:15SPEAKER_01: Like amazing writer, active energy.
- 46:18SPEAKER_01: And I'm interested, 82, who airs 82?
- 46:21SPEAKER_01: But it's interesting that she's 82.
- 46:24SPEAKER_01: But that's not even who she is.
- 46:26SPEAKER_02: It's interesting because I don't think we hear the stories of 82-year-olds
- 46:31SPEAKER_02: who are vital that often.
- 46:33SPEAKER_02: There are plenty of them.
- 46:35SPEAKER_02: We just don't hear about them.
- 46:37SPEAKER_02: And so we don't believe that we can be them.
- 46:40SPEAKER_02: So 100%, I want to talk to her.
- 46:44SPEAKER_01: Karen, thank you so much for being here
- 46:46SPEAKER_01: and thank you
- 46:46SPEAKER_02: for continuing to surprise us
- 46:49SPEAKER_02: and challenge us with your words and your wisdom.
- 46:53SPEAKER_02: For those of you listening, we'll all see you over hanging out on Karen's substance.
- 46:59SPEAKER_02: And on The Uplifters Podcast Substack as well.
- 47:03SPEAKER_02: If you're a paid subscriber,
- 47:04SPEAKER_02: join conversation with our guests, with our community over in our chat.
- 47:10SPEAKER_02: Join us every Friday for our weekly co-working Zoom each month for our Lift
- 47:15SPEAKER_02: and Be Lifted meetups and for all of the wonderful events we have in person as well.
- 47:21SPEAKER_02: I will post links to all of Karen's work and of course The Uplifters stuff over in
- 47:26SPEAKER_02: the show notes for easy access.
- 47:29SPEAKER_02: See you next week.
- 47:31SPEAKER_02: Thank you for listening to The Uplifters podcast.
- 47:35SPEAKER_02: If you're getting a boost from these episodes,
- 47:38SPEAKER_02: please share them with The Uplifters in your life and then join us in conversation
- 47:44SPEAKER_02: over at theuplifterspodcast.com.
- 47:47SPEAKER_02: Head over to Spotify,
- 47:49SPEAKER_02: Apple Podcasts,
- 47:50SPEAKER_02: or wherever you get your podcasts and like, follow, and rate our show.
- 47:55SPEAKER_02: It'll really help us connect with more Uplifters and it'll ensure you never miss one
- 48:01SPEAKER_02: of these beautiful stories.
- 48:05SPEAKER_00: Big love.
- 48:07SPEAKER_00: Painted water sunshine with rosemary and tonneau.
- 48:12SPEAKER_00: Dwell and not perplexing, though you find it vexing.
- 48:16SPEAKER_00: Toss a star and hover, be your own best lover.
- 48:21SPEAKER_00: Relish in a new prime, land a tree in springtime.
- 48:25SPEAKER_00: Dance with idle hindsight, bring the sun to twilight.
- 48:31SPEAKER_00: Lift you up, oh, lift you up, oh,
- 48:40SPEAKER_00: Lift you up.
- 48:42SPEAKER_00: Lift you up.
- 48:44SPEAKER_00: Lift you up.
- 48:45SPEAKER_00: Lift you up.
- 48:46SPEAKER_00: Do do.
- 48:48SPEAKER_00: Do do do do.
- 49:15SPEAKER_02: It's that little thing you did with your voice.
- 49:18SPEAKER_02: Right, in the pre-chorus.
- 49:20SPEAKER_00: I was like... Mommy, stop crying.
- 49:25SPEAKER_00: You're disturbing the peace.