Latest / The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How LEGO Avoided Bankruptcy
In 2004, Lego was hemorrhaging cash and facing near-total collapse. Lucas and Luna dissect the specific operational pivot that saved the company: the radical decision to cut product variety by half while doubling down on core brick themes. They explore how reducing SKU complexity restored margins, how licensing deals with Star Wars and Harry Potter became strategic lifelines rather than distractions, and why the leadership team’s willingness to abandon non-core innovations like video games and clothing was the only path to survival. This is a masterclass in operational discipline during…
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