DevReady Podcast E43 - Leading Sales by Guiding the Customer with Peter Strohkorb
On this episode of the DevReady Podcast, Andrew and Anthony talk to Peter Strohkorb about changing the thinking around sales, client engagement, and b2b marketing. Peter shares his experiences in sales and talks about how the methods of thinking about sales need to change. Even though the bottom line will ultimately be “top of mind” when it comes to growth, there are other metrics that can measure the success of the sales team, and companies should be using them. Among those assets are engagement. Peter explains that engaging your client on a personal level—figuring out how they think, and…
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