SoftLedger Founder Ben Taylor on Building Fintech in Pittsburgh
What happens when an accountant gets frustrated enough with clunky software to build something better?
You get SoftLedger.
This week on TechVibe, we sit down with co-founder Ben Taylor to talk about how a problem he experienced firsthand turned into a growing fintech company.
Ben and his co-founder started by sketching out ideas on printer paper. Then came the hard part: thousands of cold emails, plenty of rejection and the long process of winning that first customer. From there, SoftLedger steadily grew into a platform serving companies that have outgrown QuickBooks but don't want the cost…
The skinny
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