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The Rest Is...The American Eagle Sydney Sweeney Campaign - Backlash, Controversy, & Fallout
This week on The Rest Is PR, Jacki and Lyle discuss the controversy around American Eagle’s 'Sydney Sweeney Has Great Jeans' campaign — a controversial marketing move that has sparked headlines, conversation, and outrage in equal measure.
The campaign has been criticised for symbolising a move away from more diverse fashion campaigns and, more controversially, for wordplay that some have claimed carries historically problematic connotations.
American Eagle’s official stance remains that this campaign 'is and always was about the jeans'. Jacki and Lyle analyse whether this 'ragebait' campaign…
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