Atlassian on the talent product turnaround from A/B testing

The Experimentation Edge · May 13, 2026 · 22m · transcript

This episode of The Experimentation Edge explores how A/B testing, feature flags, and user research transformed Atlassian's talent product after it failed with its first users. Andrew Willingham — 11 years at Amazon, now Head of Legal and People Products at Atlassian — shares how product experimentation works when you can't test at scale, why your customer and your user are not the same person, and how the metrics you choose decide which experiments you can even run.

Summary

Andrew Willingham, Head of Legal and People Products at Atlassian, spent 11 years at Amazon before joining Atlassian a…