Latest / Omni Talk Retail / How AWS & Amazon Ads Are Moving Retail Forward in 2025 | 5IM

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How AWS & Amazon Ads Are Moving Retail Forward in 2025 | 5IM · Omni Talk Retail

• 0:00
  Foreigning
• 0:10
  us
• 0:10
  now
• 0:10
  for
• 0:10
  five
• 0:10
  insightful
• 0:11
  minutes
• 0:11
  is
• 0:11
  the
• 0:12
  head
• 0:12
  of
• 0:12
  worldwide
• 0:13
  retail
• 0:13
  restaurants
• 0:14
  and
• 0:14
  the
• 0:14
  consumer
• 0:15
  goods
• 0:15
  business
• 0:16
  development
• 0:16
  at
• 0:16
  aws,
• 0:17
  Justin
• 0:18
  Hahnemann.
• 0:19
  Justin
• 0:19
  is
• 0:19
  here
• 0:19
  to
• 0:20
  discuss
• 0:20
  the
• 0:20
  key
• 0:20
  trends
• 0:20
  he
• 0:21
  is
• 0:21
  seeing
• 0:21
  for
• 0:21
  2025
• 0:22
  and
• 0:23
  to
• 0:23
  give
• 0:23
  us
• 0:23
  his
• 0:23
  thoughts
• 0:24
  on
• 0:24
  Amazon
• 0:25
  Ads,
• 0:25
  recently
• 0:25
  launched
• 0:26
  retail
• 0:26
  ad
• 0:27
  services
• 0:28
  as
• 0:28
  well
• 0:28
  as
• 0:28
  many,
• 0:29
  many
• 0:29
  more
• 0:30
  topics.
• 0:30
  Justin,
• 0:31
  let's
• 0:31
  start
• 0:31
  off
• 0:31
  with
• 0:31
  this.
• 0:32
  What
• 0:32
  are
• 0:32
  the
• 0:32
  key
• 0:33
  topics
• 0:33
  and
• 0:34
  or
• 0:34
  trends
• 0:34
  you're
• 0:35
  hearing
• 0:35
  for
• 0:35
  2025?
• 0:36
  Three
• 0:37
  big
• 0:37
  areas
• 0:37
  I'd
• 0:37
  say
• 0:38
  that
• 0:38
  were
• 0:38
  top
• 0:39
  of
• 0:39
  mind
• 0:39
  this
• 0:39
  week.
• 0:39
  One,
• 0:40
  of
• 0:40
  course,
• 0:41
  AI.
• 0:43
  You
• 0:43
  can't
• 0:44
  not
• 0:44
  be
• 0:45
  talking
• 0:45
  AI
• 0:46
  now.
• 0:46
  And
• 0:46
  you
• 0:46
  know
• 0:46
  AI
• 0:47
  has
• 0:47
  been
• 0:47
  around
• 0:47
  since
• 0:47
  the
• 0:48
  50s,
• 0:48
  but
• 0:49
  a
• 0:49
  lot
• 0:49
  of
• 0:49
  new,
• 0:50
  right?
• 0:50
  A
• 0:50
  lot
• 0:50
  of
• 0:50
  new
• 0:51
  use
• 0:51
  cases
• 0:52
  around
• 0:52
  generative
• 0:52
  AI.
• 0:53
  We
• 0:53
  just
• 0:53
  launched
• 0:53
  a
• 0:53
  whole
• 0:54
  new
• 0:54
  set
• 0:54
  of
• 0:54
  models
• 0:55
  at
• 0:56
  AWS
• 0:56
  called
• 0:56
  Nova.
• 0:57
  And
• 0:58
  these
• 0:58
  are
• 0:58
  a
• 0:58
  brand
• 0:59
  new
• 0:59
  set
• 0:59
  of
• 0:59
  foundation
• 1:00
  models.
• 1:01
  Everything
• 1:01
  from
• 1:01
  text
• 1:02
  to
• 1:02
  images
• 1:03
  to
• 1:03
  video
• 1:04
  and
• 1:04
  videos
• 1:05
  really
• 1:05
  coming
• 1:06
  to
• 1:06
  life
• 1:06
  this
• 1:06
  year.
• 1:07
  The
• 1:07
  second
• 1:07
  area,
• 1:08
  Retail
• 1:09
  Ad
• 1:09
  Services
• 1:10
  is
• 1:10
  a
• 1:10
  new
• 1:10
  service
• 1:10
  we
• 1:11
  launched
• 1:11
  literally
• 1:11
  in
• 1:11
  the
• 1:12
  last
• 1:12
  two
• 1:12
  weeks.
• 1:12
  It's
• 1:13
  taking
• 1:13
  the
• 1:13
  engine
• 1:14
  from
• 1:14
  Amazon
• 1:14
  Advertising
• 1:15
  and
• 1:15
  allowing
• 1:16
  retailers
• 1:16
  to
• 1:16
  use
• 1:16
  that
• 1:17
  to
• 1:17
  drive
• 1:17
  ads
• 1:17
  on
• 1:17
  their
• 1:18
  own
• 1:18
  site.
• 1:19
  Powerful
• 1:20
  leveraging
• 1:21
  the
• 1:21
  best
• 1:22
  practice
• 1:22
  of,
• 1:22
  of
• 1:23
  how
• 1:23
  you
• 1:23
  execute
• 1:23
  ads
• 1:24
  at
• 1:24
  Amazon
• 1:25
  Advertising
• 1:25
  and
• 1:25
  allowing
• 1:26
  retailers
• 1:26
  to
• 1:27
  use
• 1:27
  that.
• 1:27
  Really,
• 1:28
  really
• 1:28
  powerful.
• 1:29
  And
• 1:29
  then
• 1:29
  the
• 1:29
  third
• 1:29
  area,
• 1:30
  I'd
• 1:30
  say,
• 1:30
  you
• 1:30
  know,
• 1:31
  an
• 1:31
  old
• 1:31
  phrase
• 1:32
  but
• 1:32
  I
• 1:33
  think
• 1:33
  it's
• 1:33
  important,
• 1:33
  unified
• 1:34
  commerce.
• 1:35
  So
• 1:35
  still
• 1:35
  bringing
• 1:36
  together
• 1:36
  the
• 1:37
  in
• 1:37
  store
• 1:37
  experience
• 1:38
  with
• 1:38
  the
• 1:38
  digital
• 1:38
  experience
• 1:39
  and
• 1:39
  really
• 1:40
  creating
• 1:40
  an
• 1:41
  environment
• 1:41
  for
• 1:41
  consumers
• 1:42
  and
• 1:42
  shoppers
• 1:43
  to
• 1:43
  connect
• 1:43
  with
• 1:43
  a
• 1:43
  retailer
• 1:44
  or
• 1:44
  brand.
• 1:44
  All
• 1:45
  the
• 1:45
  things
• 1:45
  you
• 1:45
  just
• 1:45
  talked
• 1:45
  about,
• 1:46
  especially
• 1:46
  with
• 1:46
  Genai,
• 1:47
  what
• 1:47
  do
• 1:48
  companies
• 1:48
  need
• 1:48
  to
• 1:49
  be
• 1:49
  doing
• 1:49
  with
• 1:50
  the
• 1:50
  tools
• 1:50
  you
• 1:50
  just
• 1:51
  talked
• 1:51
  about
• 1:51
  in
• 1:52
  order
• 1:52
  to
• 1:53
  generate
• 1:53
  business
• 1:55
  or
• 1:55
  see
• 1:55
  the
• 1:55
  business
• 1:56
  value
• 1:56
  and
• 1:56
  to
• 1:56
  generate
• 1:57
  more
• 1:57
  revenue
• 1:57
  in
• 1:57
  2025
• 1:58
  it.
• 1:59
  Links
• 1:59
  back
• 1:59
  to
• 1:59
  data
• 2:00
  and
• 2:00
  so
• 2:00
  a
• 2:00
  big
• 2:01
  focus
• 2:01
  of
• 2:01
  our
• 2:02
  customers
• 2:02
  is
• 2:03
  on
• 2:03
  the
• 2:03
  customer
• 2:04
  data,
• 2:04
  the
• 2:05
  operational
• 2:05
  data,
• 2:06
  the
• 2:07
  connection
• 2:07
  of
• 2:08
  operations
• 2:08
  in
• 2:08
  the
• 2:09
  stores
• 2:09
  data.
• 2:09
  And
• 2:09
  in
• 2:09
  order
• 2:10
  to
• 2:10
  do
• 2:10
  some
• 2:10
  of
• 2:11
  the
• 2:11
  modeling
• 2:11
  and
• 2:11
  leveraging
• 2:13
  generative
• 2:13
  AI,
• 2:13
  you've
• 2:14
  got
• 2:14
  to
• 2:14
  have
• 2:14
  access
• 2:14
  to
• 2:14
  that.
• 2:15
  So
• 2:15
  we've
• 2:15
  really
• 2:15
  seen
• 2:16
  an
• 2:16
  acceleration,
• 2:16
  therefore
• 2:17
  in
• 2:17
  movement
• 2:18
  to
• 2:18
  cloud
• 2:18
  acceleration,
• 2:19
  move
• 2:19
  to
• 2:19
  more
• 2:19
  flexible
• 2:20
  data
• 2:20
  platforms
• 2:21
  and
• 2:21
  acceleration
• 2:22
  investment
• 2:22
  in
• 2:23
  cleaning
• 2:23
  up
• 2:23
  data.
• 2:24
  And
• 2:24
  that
• 2:24
  all
• 2:25
  is
• 2:25
  the
• 2:25
  foundation
• 2:26
  to
• 2:26
  allowing
• 2:27
  you
• 2:27
  to
• 2:27
  take
• 2:27
  advantage
• 2:28
  of
• 2:28
  things
• 2:28
  like
• 2:28
  the
• 2:28
  Nova
• 2:29
  models
• 2:29
  that
• 2:30
  we
• 2:30
  just
• 2:30
  launched.
• 2:30
  All
• 2:30
  right,
• 2:30
  I
• 2:31
  want
• 2:31
  to
• 2:31
  go
• 2:31
  back
• 2:31
  to
• 2:31
  what
• 2:31
  we
• 2:31
  teased
• 2:32
  at
• 2:32
  the
• 2:32
  top
• 2:32
  because
• 2:32
  that
• 2:33
  was
• 2:33
  primarily
• 2:34
  why
• 2:34
  we
• 2:34
  were
• 2:34
  super
• 2:34
  excited
• 2:35
  to
• 2:35
  have
• 2:35
  you
• 2:35
  on
• 2:35
  today's
• 2:36
  program.
• 2:36
  Amazon
• 2:37
  Ads.
• 2:37
  Amazon
• 2:38
  Ads
• 2:38
  just
• 2:39
  launched
• 2:39
  retail
• 2:40
  ad
• 2:40
  service
• 2:41
  as
• 2:41
  it's
• 2:41
  called.
• 2:42
  Can
• 2:42
  you
• 2:42
  tell
• 2:42
  us
• 2:42
  more
• 2:42
  about
• 2:43
  that?
• 2:43
  And
• 2:44
  also
• 2:44
  I
• 2:44
  want
• 2:44
  to
• 2:44
  get
• 2:44
  your
• 2:44
  thoughts
• 2:45
  on
• 2:45
  retail
• 2:45
  media
• 2:45
  networks
• 2:46
  in
• 2:46
  2025.
• 2:47
  Yeah.
• 2:48
  So
• 2:48
  if
• 2:48
  you've
• 2:48
  been
• 2:48
  around
• 2:49
  retail
• 2:49
  for
• 2:49
  any
• 2:50
  number
• 2:50
  of
• 2:50
  years
• 2:50
  now,
• 2:51
  we've
• 2:51
  seen
• 2:51
  this
• 2:51
  kind
• 2:52
  of
• 2:52
  vertical
• 2:54
  chart
• 2:54
  of
• 2:54
  what
• 2:55
  retail
• 2:55
  media
• 2:56
  revenue
• 2:56
  could
• 2:57
  be
• 2:57
  for
• 2:57
  a
• 2:57
  retailer
• 2:58
  based
• 2:58
  on
• 2:58
  ad
• 2:59
  spend
• 2:59
  from
• 2:59
  like
• 2:59
  a
• 3:00
  brand
• 3:00
  or
• 3:00
  whatnot
• 3:00
  on
• 3:01
  those
• 3:01
  retailer
• 3:02
  sites
• 3:02
  or
• 3:02
  in
• 3:02
  store.
• 3:03
  Right.
• 3:03
  So
• 3:04
  for
• 3:04
  us,
• 3:04
  you
• 3:05
  know,
• 3:05
  Amazon
• 3:05
  advertising
• 3:06
  is
• 3:06
  a
• 3:06
  very
• 3:06
  significant
• 3:07
  business
• 3:07
  underneath
• 3:08
  Amazon
• 3:09
  and
• 3:10
  the
• 3:10
  engine
• 3:11
  that
• 3:11
  executes
• 3:12
  basically
• 3:12
  ads
• 3:13
  on
• 3:13
  a
• 3:13
  site,
• 3:13
  we've
• 3:14
  now
• 3:14
  taken
• 3:14
  and
• 3:15
  made
• 3:15
  that
• 3:15
  available
• 3:15
  to
• 3:16
  retailers
• 3:16
  so
• 3:17
  they
• 3:17
  can
• 3:17
  use
• 3:18
  that
• 3:18
  as
• 3:18
  a
• 3:18
  service
• 3:19
  to
• 3:19
  execute
• 3:19
  ads
• 3:20
  on
• 3:20
  their
• 3:20
  own
• 3:20
  site.
• 3:21
  And
• 3:21
  the
• 3:22
  orders
• 3:23
  that
• 3:23
  might
• 3:23
  be
• 3:24
  executed
• 3:24
  through
• 3:24
  ads
• 3:25
  are
• 3:25
  executed
• 3:25
  by
• 3:26
  that
• 3:26
  retailer.
• 3:26
  They
• 3:26
  are
• 3:26
  not
• 3:26
  executed
• 3:27
  through
• 3:27
  Amazon.com,
• 3:28
  so
• 3:28
  it's
• 3:28
  basically
• 3:28
  taking
• 3:29
  a
• 3:29
  service
• 3:30
  from
• 3:30
  the
• 3:30
  ad
• 3:30
  side,
• 3:31
  allowing
• 3:31
  retailers
• 3:31
  to
• 3:32
  leverage
• 3:32
  it
• 3:32
  to
• 3:32
  drive
• 3:33
  traffic,
• 3:33
  drive
• 3:33
  spend,
• 3:34
  to
• 3:34
  drive
• 3:35
  execution
• 3:35
  of
• 3:35
  orders
• 3:36
  on
• 3:36
  their
• 3:36
  own
• 3:36
  site.
• 3:36
  It's
• 3:37
  very
• 3:37
  powerful.
• 3:37
  It
• 3:37
  literally
• 3:38
  was
• 3:38
  just
• 3:38
  launched
• 3:38
  in
• 3:38
  the
• 3:38
  last
• 3:39
  two
• 3:39
  weeks.
• 3:39
  We
• 3:39
  had
• 3:39
  a
• 3:39
  lot
• 3:40
  of
• 3:40
  interest
• 3:40
  actually
• 3:41
  this
• 3:41
  week
• 3:42
  from
• 3:42
  retailers
• 3:42
  that
• 3:42
  are
• 3:43
  looking
• 3:43
  at
• 3:43
  ways
• 3:43
  to
• 3:44
  better
• 3:45
  leverage
• 3:45
  retail
• 3:45
  media
• 3:45
  spend.
• 3:46
  Justin,
• 3:46
  let's
• 3:46
  get
• 3:47
  you
• 3:47
  out
• 3:47
  of
• 3:47
  here
• 3:47
  on
• 3:47
  this.
• 3:48
  Everything
• 3:49
  you've
• 3:49
  talked
• 3:49
  about
• 3:49
  makes
• 3:50
  a
• 3:50
  lot
• 3:50
  of
• 3:50
  sense
• 3:50
  for
• 3:51
  a
• 3:51
  retailer's
• 3:52
  investment,
• 3:52
  but
• 3:52
  what
• 3:52
  does
• 3:52
  it
• 3:53
  mean
• 3:53
  for
• 3:53
  the
• 3:53
  end
• 3:53
  consumer,
• 3:54
  knowing
• 3:54
  that
• 3:54
  that's
• 3:55
  always
• 3:55
  going
• 3:55
  to
• 3:55
  be
• 3:55
  top
• 3:55
  of
• 3:56
  mind
• 3:56
  for
• 3:56
  retailers
• 3:57
  and
• 3:57
  brands
• 3:57
  every
• 3:57
  year?
• 3:58
  And
• 3:58
  how
• 3:58
  do
• 3:58
  you
• 3:58
  kind
• 3:58
  of
• 3:58
  see
• 3:59
  that
• 3:59
  evolving
• 3:59
  in
• 3:59
  2025
• 4:00
  consumer?
• 4:01
  You're
• 4:02
  going
• 4:02
  to
• 4:02
  see
• 4:02
  a
• 4:04
  level
• 4:04
  of
• 4:04
  personalization
• 4:05
  that
• 4:05
  you
• 4:05
  have
• 4:05
  not
• 4:06
  experienced
• 4:06
  elsewhere.
• 4:07
  I
• 4:07
  think
• 4:07
  that's
• 4:07
  one
• 4:08
  big
• 4:08
  thing
• 4:08
  you'll
• 4:08
  see
• 4:08
  across
• 4:09
  retailers
• 4:09
  is
• 4:10
  the
• 4:10
  investment
• 4:10
  in
• 4:11
  data.
• 4:11
  The
• 4:11
  investment
• 4:11
  in
• 4:12
  capabilities
• 4:13
  is
• 4:13
  going
• 4:13
  to
• 4:14
  provide
• 4:14
  a
• 4:14
  better
• 4:14
  experience,
• 4:15
  a
• 4:15
  more
• 4:15
  personalized
• 4:16
  experience,
• 4:16
  one
• 4:17
  where
• 4:17
  we
• 4:17
  know
• 4:18
  you
• 4:18
  to
• 4:18
  serve
• 4:18
  you.
• 4:18
  If
• 4:19
  you
• 4:19
  think
• 4:19
  about
• 4:19
  it
• 4:19
  from
• 4:19
  a
• 4:19
  retailer's
• 4:20
  perspective.
• 4:20
  And
• 4:21
  then
• 4:21
  our
• 4:21
  job
• 4:22
  with
• 4:22
  a
• 4:22
  retailer,
• 4:22
  for
• 4:23
  example,
• 4:23
  is
• 4:23
  to
• 4:24
  serve
• 4:24
  up
• 4:24
  the
• 4:25
  tools,
• 4:25
  the
• 4:25
  infrastructure,
• 4:26
  the
• 4:26
  kind
• 4:27
  of
• 4:27
  the
• 4:27
  how
• 4:27
  the
• 4:28
  how
• 4:28
  do
• 4:28
  we
• 4:28
  enable
• 4:29
  that
• 4:29
  experience
• 4:29
  for
• 4:30
  the
• 4:30
  customer
• 4:30
  retailer
• 4:30
  with
• 4:31
  that
• 4:31
  customer
• 4:32
  and
• 4:32
  for
• 4:32
  a
• 4:32
  brand?
• 4:33
  Remember,
• 4:33
  we,
• 4:33
  we
• 4:33
  work
• 4:34
  with
• 4:34
  the
• 4:34
  vast
• 4:34
  majority
• 4:34
  of
• 4:34
  brands
• 4:35
  in
• 4:35
  the
• 4:35
  world.
• 4:35
  We're
• 4:36
  helping
• 4:36
  them
• 4:36
  connect
• 4:36
  to
• 4:37
  customers,
• 4:37
  the
• 4:37
  retailer
• 4:38
  and
• 4:38
  their
• 4:38
  end
• 4:38
  consumer
• 4:39
  or
• 4:39
  shopper.
• 4:40
  So
• 4:40
  we
• 4:40
  really
• 4:41
  have
• 4:41
  an
• 4:41
  important
• 4:41
  role
• 4:42
  to
• 4:42
  play
• 4:42
  in
• 4:42
  the
• 4:43
  end
• 4:43
  customer
• 4:43
  experience
• 4:44
  to
• 4:44
  then
• 4:44
  backing
• 4:44
  it
• 4:44
  up
• 4:45
  from
• 4:45
  that
• 4:45
  into
• 4:45
  the
• 4:45
  retailer
• 4:46
  and
• 4:46
  then
• 4:46
  back
• 4:46
  to
• 4:46
  the
• 4:47
  brand.
• 4:48
  Justin,
• 4:48
  how
• 4:48
  do
• 4:48
  you
• 4:49
  think
• 4:49
  about
• 4:49
  that
• 4:49
  across
• 4:50
  both
• 4:50
  the
• 4:50
  physical
• 4:50
  stores
• 4:51
  and
• 4:51
  the
• 4:51
  digital
• 4:52
  commerce
• 4:52
  environment?
• 4:53
  Yeah,
• 4:53
  the
• 4:54
  challenge
• 4:54
  for
• 4:54
  most
• 4:54
  retailers
• 4:55
  is
• 4:55
  they
• 4:55
  built
• 4:56
  their
• 4:56
  physical
• 4:56
  store
• 4:57
  kind
• 4:57
  of
• 4:57
  infrastructure,
• 4:58
  technology
• 4:59
  platform
• 5:00
  separate
• 5:00
  from
• 5:00
  E
• 5:00
  Commerce.
• 5:01
  And
• 5:01
  so
• 5:02
  many
• 5:02
  of
• 5:02
  the
• 5:02
  legacy
• 5:02
  retailers
• 5:03
  are
• 5:03
  still
• 5:04
  struggling
• 5:04
  to,
• 5:04
  I'll
• 5:05
  say,
• 5:05
  integrate
• 5:05
  that
• 5:06
  so
• 5:06
  that
• 5:06
  they
• 5:06
  can
• 5:06
  operate
• 5:07
  across
• 5:07
  different
• 5:08
  channels.
• 5:09
  And
• 5:09
  that's
• 5:09
  something
• 5:09
  we're
• 5:10
  helping
• 5:10
  our
• 5:11
  customers
• 5:11
  with
• 5:11
  us,
• 5:12
  especially
• 5:12
  as
• 5:12
  it
• 5:12
  relates
• 5:12
  to
• 5:12
  what's
• 5:13
  called
• 5:13
  composable
• 5:13
  commerce.
• 5:14
  So
• 5:14
  that's
• 5:14
  a
• 5:15
  big
• 5:15
  focus
• 5:15
  for
• 5:15
  us
• 5:16
  with
• 5:16
  legacy
• 5:16
  retailers.
• 5:17
  For
• 5:18
  the
• 5:18
  I'd
• 5:19
  say
• 5:19
  the
• 5:19
  digital
• 5:19
  native
• 5:20
  retailers
• 5:20
  or
• 5:21
  those
• 5:21
  that
• 5:21
  might
• 5:21
  be
• 5:21
  newer,
• 5:22
  a
• 5:22
  lot
• 5:22
  of
• 5:22
  them
• 5:22
  started
• 5:22
  in
• 5:23
  cloud.
• 5:23
  They
• 5:23
  launched
• 5:23
  in
• 5:24
  cloud.
• 5:24
  So
• 5:24
  they're
• 5:24
  very
• 5:24
  interested
• 5:25
  in
• 5:25
  new
• 5:26
  tech,
• 5:26
  new
• 5:26
  capabilities.
• 5:27
  They
• 5:27
  can
• 5:27
  launch
• 5:27
  quickly
• 5:28
  to
• 5:28
  better
• 5:28
  that
• 5:28
  experience,
• 5:29
  whether
• 5:29
  it
• 5:29
  be
• 5:29
  on
• 5:29
  a
• 5:30
  mobile
• 5:30
  app,
• 5:31
  the
• 5:31
  website
• 5:31
  or
• 5:31
  in
• 5:32
  store.
• 5:32
  And
• 5:32
  then
• 5:33
  the
• 5:33
  third
• 5:33
  area
• 5:34
  that
• 5:34
  I
• 5:34
  just
• 5:34
  mentioned
• 5:34
  is
• 5:35
  the
• 5:35
  in
• 5:35
  store
• 5:35
  experience
• 5:35
  for
• 5:36
  the
• 5:36
  actual
• 5:36
  employee.
• 5:37
  Right.
• 5:38
  How
• 5:38
  do
• 5:38
  you
• 5:38
  enable
• 5:39
  the
• 5:39
  staff
• 5:40
  member
• 5:40
  to
• 5:40
  have
• 5:40
  better
• 5:41
  insights
• 5:41
  into
• 5:41
  a
• 5:41
  customer
• 5:42
  or
• 5:42
  better
• 5:42
  insights
• 5:43
  into
• 5:43
  actual
• 5:43
  inventory
• 5:44
  and
• 5:44
  whatnot?
• 5:45
  So
• 5:45
  there's
• 5:45
  a
• 5:45
  lot
• 5:45
  of
• 5:45
  focus
• 5:46
  on
• 5:46
  technology
• 5:47
  only
• 5:47
  for
• 5:47
  the
• 5:47
  customer,
• 5:48
  but
• 5:48
  for
• 5:48
  the
• 5:48
  staff
• 5:49
  member
• 5:49
  in
• 5:49
  store.
• 5:49
  Great
• 5:50
  stuff.
• 5:50
  Justin,
• 5:50
  thanks
• 5:51
  for
• 5:51
  being
• 5:51
  here.
• 5:51
  Thank
• 5:52
  you.