S2E16: The Art & Science of PR with Stories Consulting's Co-Founders
PR: Powerful. Mysterious. Often Misunderstood.
This week, we get a peek behind the curtain of earned media. I talked with Elise Labau and Florencia Cavallo, the cofounders of Stories Consulting - a very cool PR consultancy.
Stories Consulting primarily works with female-founded, mission-driven brands. Think: start-ups in the lifestyle, beauty, wellness, fashion, and women's health space.
These are the women who get clients placed in little ol’ outlets like Refinery29, Vogue, New York Magazine, the Wall Street Journal, and more.
Our convo covered:
How they nurture and respect their…
The skinny
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